50 gamechanger brands from peter fisk
DESCRIPTION
50 Gamechanger Brands who are changing the world explored by Peter Fisk in the Genius Marketing LabTRANSCRIPT
Welcome to the
Future of
MARKETING
a world of
Incredible
change
Welcome to your
customer’s
World
A world of
unlimited
possibilities
and extraordinary
results
50 businesses that are
Changing our world
Air Asia ... “Bottom of the pyramid” takes off
Alibaba… china’s platform for gloBal Business
Apple ... The apps revolution is just beginning
Aravind … new Business models cure Blindness
Baidu … the next generation of social networks
Better Place … charge points for clean cars
BYD ... warren Buffett’s chinese electric dream
CitizenM ... Hotels for a mobile generation
Current TV … user-generated programming
E-Cloth ... Performs better without pollutants
El Bulli … world’s Best restaurant (chemistry laB)
Fiat 500 ... Fun and funky for times of crisis
First Solar ... leaders in alternative energy
Golla ... bags dedicated to electronic devices
Grameen ... Microcredits to escape poverty
Guggenheim ... inspiring the rebirth of Bilbao
Huawei ... making the world’s BEST mobile phones
Iberdrola ... Harnessing the wind and waves
IBM ... Creating visions for a smarter planet
ILLY ISSIMO ... CANNING A PASSION FOR ESPRESSO
Lego … from Bricks to communities
Li & Fung… enaBling anyBody to do anything
Live Nation … redefining live music
M-Pesa … a new currency for africa
METHOD … caring and cleaner
Nike ... Open and sustainable innovation
Nintendo … Miyamoto makes games sociable
Le Pain Quotitien … Recreating Authentic experiences
Patients Like Me … genetic codes change priorities
PINTEREST … EXPRESSING MYSELF LIKE NEVER BEFORE
PIXAR ... TECHNOLOGY TO BE EMOTIONAL
P&G Pur … purified water doing good
(RED) Auction … engaging people’s desire to help
Samsung … yin and yang of technological design
Schenzen Stock Exchange … the neW Wall Street
SPOTIFY … product free, relationship fees
SUPERDRY … from market stall to gloBal fashion
Tata … caring capitalism and frugal innovation
Tesla ... Better, faster and sexier than a Ferrari
Threadless … t-shirts designed by the crowd
Umpqua Bank … inspired By starBucks and gap
UNIQLO … Global Fashion DESIGNED TO COST LESS
Virgin Galactic … inter-continental travel
VOXIVA … Better health anywhere, anytime
WUXI … doing what others do cheaper and faster
zappos zappos Zappos ... Delivering happiness
zYNGA … FROM GAMing TO COMMUNITY TO LIFESTYLE
zappos zappos Could you change the world too?
THE FUTURE IS IN THE
CUSTOMER WORLD
MAKING LIFE BETTER
What will you do?
What will you
enable people to do?
Which they have never
Done before?
+genius
How can you be a genius
in the Middle East?
Inspiring ideas
• Bolder brands
• Smarter innovation
• Better marketing
Accelerating growth
• Gamechanger
• Innolab
• Brandoptima
Developing people
• CEO mentoring
• Leaders XT
• Cambridge Academy
Contact Peter Fisk and
Hany Mwafy at
www.GeniusMe.net
+geniusme
+genius