gamechangers of the cee by peter fisk
TRANSCRIPT
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Big Ideas for CEE with Peter Fisk
in Bratislava, 18 October 2013
theGeniusWorks.com +genius
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Blessus, Warsaw PL
Alior Sync, Warsaw PL
EMT, Tallinn EE
Parra, Kaunas LT
Pipistrel, Ajdovscina SI
Rimac, Sveta Nedejla HR
VodaVoda, Belgrade RS
Mall.cz, Prague CZ
Heavy Eco, Tallinn EE
Lingibli, Bratislava SK
Tandem, Riga, LV
Antro, Oriszentpeter, HU
Enable Talk, Kiev UA
Dacia, Mioveni, RO
Skoda, Mlada Bleslav CZ
Synqera, St Petersburg RU
Instabank, Moscow RU
Petcube, Kiev UA NewsinLevels, Prague CZ
Babochki Cafe, Moscow RU
Aeromobil, Bratislava SK
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change the game
Change
Why
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change the objective
Change
Why
Change
Why
Purpose
Category
Brand
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change the audience
Change
Why
Change
who
Geography
Segment
Relationship
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change the experience
Change
Why
Change
what
Product
Application
Experience
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change the business
Change
Why
Change
how
Engagement
Business model
Impact
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change the game
Change
Why
Change
who
Change
what
Change
Why
Change
how
Purpose
Category
Brand
Geography
Segment
Relationship
Product
Application
Experience
Engagement
Business model
Impact
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Aeromobil
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Of the travel world Stefan Klein’S
Aeromobil
FLYING CARS
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Of the travel world Just for Gen Y, 20-35
Alior sync
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Of the travel world Gen Y only, 20-35
Alior sync
Social Mobile 24/7
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Babochki Cafe
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Of the travel world Free food, free drinks
Babochki Cafe
pay per minute
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Blessus clothing
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Of the travel world Wear it different ways
Blessus clothing
1 item = 10 options
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Dacia with renault
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Dacia with renault
‘frugal’ innovation
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Of the travel world ‘frugal’ innovation
Dacia with renault
Big in USA for just $6k
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Global Pre-pay cards
But How to grow?
Big in estonia …
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ENABLE TALK
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Giving sign language
ENABLE TALK
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Microsoft Imagine 2012
Giving sign language
ENABLE TALK
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Of the travel world Alternative Fashion
HEAVY ECO
Made in prison
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instabank
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Of the travel world Facebook/Foursquare
but not a bank
instabank
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LINGIBLI
Easy LANGUAGES
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Easy LANGUAGES
LINGIBLI
Learning by qr codes
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Mall.cz with P&G
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Virtual shopping
Mall.cz with P&G
See, click, buy
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Moveo by Antro
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Electric scooters
Moveo by Antro
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Fold up in your bag
Electric scooters
Moveo by Antro
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Of the travel world Eu6000
mobile uber-bank By language skill
News in Levels
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Of the travel world Eu6000
mobile uber-bank
EASY TO LEARN AND LIVE
By language skill
News in Levels
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Parra
SBa’S “cool” Brand
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Of the travel world SBa’S “cool” Brand
Parra
Lead supplier of ikea
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PETCUBE
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WATCH PETS online
PETCUBE
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Go to Kickstarter now
WATCH PETS online
PETCUBE
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All-Electric Planes
Pipistrel
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Google Green Winner
All-Electric Planes
Pipistrel
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RIMAC
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electric supercars
RIMAC
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Only 88 made, $1M each
electric supercars
RIMAC
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Most profit of VW
Skoda
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Of the travel world Most profit of VW
Skoda
Co-creating in china
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Of the travel world Big data to emotions
synqera
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Of the travel world Big data to emotions
synqera
Mood-sensing shopping
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tandem
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Of the travel world Urinal + basin
tandem
Men wash their hands!
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Voda voda
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Of the travel world Mineral water
Voda voda
Best global design
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change the game
Change
Why
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change the objective
Change
Why
Change
Why
Purpose
Category
Brand
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change the audience
Change
Why
Change
who
Geography
Segment
Relationship
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change the experience
Change
Why
Change
what
Product
Application
Experience
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change the business
Change
Why
Change
how
Engagement
Business model
Impact
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change the game
Change
Why
Change
who
Change
what
Change
Why
Change
how
Purpose
Category
Brand
Geography
Segment
Relationship
Product
Application
Experience
Engagement
Business model
Impact
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Blessus, Warsaw PL
Alior Sync, Warsaw PL
EMT, Tallinn EE
Parra, Kaunas LT
Pipistrel, Ajdovscina SI
Rimac, Sveta Nedejla HR
VodaVoda, Belgrade RS
Mall.cz, Prague CZ
Heavy Eco, Tallinn EE
Lingibli, Bratislava SK
Tandem, Riga, LV
Antro, Oriszentpeter, HU
Enable Talk, Kiev UA
Dacia, Mioveni, RO
Skoda, Mlada Bleslav CZ
Synqera, St Petersburg RU
Instabank, Moscow RU
Petcube, Kiev UA NewsinLevels, Prague CZ
Babochki Cafe, Moscow RU
Aeromobil, Bratislava SK
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Pipistrel, Ajdovscina SI
Rimac, Sveta Nedejla HR
Lingibli, Bratislava SK
Antro, Oriszentpeter, HU
Enable Talk, Kiev UA
Skoda, Mlada Bleslav CZ
Aeromobil, Bratislava SK
Who’S the BeSt in cee?
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Aeromobil, Bratislava SK
aeroMoBil …
the flying cars
Bratislava, slovakia!
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Aeromobil
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Aeromobil
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Stefan Klein
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Aeromobil
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The new breed of market leaders think and act differently. They fuse
digital and physical, global and local, ideas and networks. They win by
being smart, fast and connected – rather than through scale and
efficiency. They embrace all the new business tools - from empathetic
design to disruptive technologies, social media to sustainable innovation –
bringing them together for more impact.
These are the building blocks for you to come a gamechanger too.
• Human … customer-driven, human-centred emotionally-engaging business
• Creative … design and innovation, to think bolder , different and better
• Networked … built around networks and partnerships of supply and demand
• Social … social media and online communities, but local and tribal too
• Participative … crowdsourcing, co-creating, collaborating with customers
• Responsible … doing better by doing good, socially and environmentally
“Gamechangers: Next Generation Brands and Business Innovation
and Marketing” … the next book from Peter Fisk including
examples from the CEE will be published in April 2014.
Explore and collaborate with the work in progress at www.NextGenerationBrands.com
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Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
We develop the right approach for your business, working collaboratively to
achieve your objectives better, faster … We combine a wide range
of processes and tools, insights and ideas, people and partners
Innovative solutions
Deep insights, big ideas
Customer experiences
High energy workshops
8-12 day projects
Brand blueprinting
Portfolio and architecture
Essence and propositions
Experience delivery
15-75 day projects
© GeniusWorks 2013
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Business vision Masterclasses Gamechangers
Innovation Business summits Think Different
Brand strategy Customised training New Customer Agenda
Propositions Innovative Leaders Einstein Picasso
Business impact Winning Marketers GenY+SoLoMo=expG
Future
Innolab
Brandlab
optima
fast
Strategic consulting Practical development Inspiring keynotes
Contact Peter Fisk at [email protected] or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com
Exploring your biggest challenges and opportunities,
developing smarter strategies and innovative solutions
for implementation and profitable growth. Customised
approaches, built around these proven formats:
Fast, intense process helping executive
teams rethink purpose and strategy in a
fast changing world, and then to refocus
and reinvent the business for the future.
Recent clients: Cinnamon, Vodafone
Accelerated and collaborative three
phase process exploring insights,
designing concepts and delivering
innovative solutions for market success.
Recent clients: Savola Foods, Turkcell
Developing or extending your brand for a
better future, based on purpose and
relevance, differentiation and identity,
experience and effective delivery.
Recent clients: Aeroflot, Philosophy
Developing fresh, distinctive value
propositions for each target audience,
building on the brand to engage
customers and deliver better solutions.
Recent clients: TeliaSonera, Visa Europe
Exploring your biggest challenges and
opportunities, developing smarter
strategies and innovative solutions
implementation and profitable growth.
Recent clients: Microsoft, Pinar
Developing people to think different and act smarter in
the new business world, from summits and seminars, to
practical workshops and retreats, the content and
experience is designed around your people:
Inspiring, practical and stretching 1-2 day
seminars on future strategy and brands,
marketing and innovation applied to your
business issues and sector opportunities.
Recent clients: BNP Paribas, Skanska
Bringing your people together to rethink
and refocus their priorities and direction.
Designing and facilitating the format and
content to energise, connect and enable.
Recent clients: Hershey’s, Time Warner
Working with you to design better
programmes from 40+ modules, based on
team and personal capabilities and
priorities, qualifications and real impact.
Recent clients: Coca Cola, Eczacibasi
From 2d to 4d: command and control to
connecting and collaborating, catalysing
and creating, amplifying potential to
deliver business and market leadership.
Recent clients: Coty Beauty, Lastminute
Customer champions, business
innovators, growth drivers … how to
drive and align the business, and deliver
more business and market impact.
Recent clients: Nestle, Standard Life
Alibaba to Zidisha, Ashmei to ZaoZao, the next generation
of brands are shaping markets with new ideas and tools.
What does it take to compete, innovate and win in these
new markets? Example themes for keynote speeches:
How to shape your market in your own
vision, not live in the shadow of others.
How to innovate from the future back,
then win now forward. What is the future
of health, retail, travel and your world?
Steve Jobs was a genius and a geek, who
defied the rules of business to create new
markets, and phenomenal results. How
can you apply the magic of Apple to your
business, and Steve to your leadership?
What do post-crisis, digitally enabled,
globally influenced customers really
want? Connecting insights and trends, to
explore how you can do more for your
customers, and outthink the competition.
How to combine the analytical precision
and disruptive imagination of your left
and right brain to think bigger, simplify
complexity, shape the future, innovate
smarter, and make better decisions.
Young people, social media, mobile
marketing … connecting digital and
physical worlds, networks and content,
viral storytelling and target promotions
to deliver faster, exponential growth.
myworld
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Peter Fisk is a business and brand innovation expert.
He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter
innovation and better marketing … making sense of fast-changing markets, learning from the next
generation of brands, digital and physical, large and small, west and east, new ideas and practical
solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
He was recently described by Business Strategy Review as “one of the best new business thinkers” and
is in demand around the world as a strategic consultant and energising speaker.
Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior
management worldwide to “see things differently” – to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” and managed brands like Concorde.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red
Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
.
Email: [email protected]
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Project: www.NextGenerationBrands.com
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