stima congress 2015: peter fisk (genius works)
TRANSCRIPT
BE THEGAMECHANGERPeter Fisk, STIMA Gent 2015
theGeniusWorks.com
@geniusworks
BE THE
Marketers are the business innovators
Winning in a VUCA world
Winning in a VUCA world
Business innovators
Winning in a VUCA world
Business innovators
Rethink marketing
We live in an incredible world
Volatile but vibrant
Complex and crazy
7.7 billion people
by 2020
1 billion more people
in just 10 years
52% middle class
(mostly in Asia)
40% growth in global economy
by 2020
Most of it in Asia
(still most in China)
New winners
New losers
Crisis
Shake-up
Change
West to East
Big to Small
Changing world
Changing world
Changing rules
Digital and Millennial
Infotech
Infotech
Biotech
Infotech
Biotech
Nanotech
Disruption
Opportunity
50 billion devices connected
(8 devices per person)
Anytime. Anywhere.
Talking
Working
Shopping
Playing
Learning
Dreaming
New experiences
New business models
Enabling people to do more
Intelligent. Collaborative.
Intelligent. Collaborative.
Instant.
Power shift
Few to Many
Business to Customer
No boundaries
Convergent sectors
Convergent sectors
Connected technologies
Convergent sectors
Connected technologies
Complex lives
Virtual world
Enhancing the real world
Fragile planet
Water
Oil
Food
Health
Wellbeing
Optimism
Happiness
Changing how we think
Changing how we work
Changing how we win
Ideas world
Ideas world
Human world
Unlimited possibility
Where to focus?
How to be different?
Complexity and Overload
Customers
Products
Channels
Bringing it all together
Intelligent
Collaborative
Personal
What will you do?
Think bigger
Think bigger
Think smarter
Think bigger
Think smarter
Think different
See things differently
Think different things
Creating the future
whilst also delivering today
Don’t just play the game
Change the game
Don’t just think
Out-think the competition
Are you ready
Are you ready
to create your future?
Winning in a VUCA world
Volatile
Uncertain
Complex
Ambiguous
+genius
Vibrant
Unreal
Crazy
Astounding
Anything is possible
Uber and beyond
Periscope by Twitter
Xiaomi takes on Apple
New opportunities to grow
Guiyang Circle
Guiyang
China106.6° E, 26.6° N
4100km radius
Most of the worldlives here …
Tectonic shifts
East
Small
West
Big
IdeasSize
© Peter Fisk 2015
Speedboats beat
fast and focused
supertankers
Customer
Emotional
Business
Rational
© Peter Fisk 2015
RelevantAverage
Customers in control
Context and relevance
ImaginationCapability
CollaborativeIndependent
DisruptingEvolving
© Peter Fisk 2015
Ideas economy
You can do anything
99c downloads, $900 experiences
Digitally enabled real world
Winning in a VUCA world
Business innovators
Shaping the future
Redefining markets
Think Nespresso
Think Tesla
Audacious ideas
10 times not 10%
The Gamechangers
Mexico 1968
Zurich 1982
Seattle 1992
futureretail
Amazon
Retail/USA
100
Aussie Farmers
Retail/Australia
99
Gamechangers.pro
Ekocycle
Retail/USA
98
Etsy
Retail/USA
97
H&M
Retail/Sweden
96
Inditex
Retail/Spain
95
Le Pain Quotidien
Retail/Belgium
94
Positive Luxury
Retail/UK
93
Rackuten Ichiba
Retail/Japan
92
Gamechangers.pro
Trader Joe’s
Retail/USA
91
futuretech
Apple
Product/USA
90
Philosophy
Product/USA
89
Godrej
Product/India
88
Lego
Product/Denmark
87
Method
Product/USA
86
Natura
Product/Brazil
85
Nike+
Product/USA
84
Oculus Rift
Product/USA
83
Pebble
Product/USA
82
Renova
Product/Portugal
81
futurebank
Alior Sync
Finance/Poland
80
La Caxia
Finance/Spain
79
Fidor
Finance/Germany
78
First National
Finance/South
Africa
77
Itau Unibanco
Finance/Brazil
76
Moven
Finance/USA
75
M-Pesa
Finance/Kenya
74
Square
Finance/USA
73
Umpqua Bank
Finance/USA
72
Zidisha
Finance/Kenya
71
futurehealth
23andMe
Health/USA
70
Aravind Eyecare
Health/India
69
Epocrates
Health/USA
68
Genentech
Health/Switzerland
67
Intuitive Surgical
Health/USA
66
Narayana Hospitals
Health/India
65
Organova
Health/USA
64
Patients Like Me
Health/USA
63
Scanadu
Health/USA
62
Second Sight
Health/France
61
futuretech
Alibaba
Tech/China
60
ARM
Tech/UK
59
Bharti Airtel
Tech/India
58
Giff Gaff
Tech/UK
57
Gamechangers.pro
Google X
Tech/USA
56
Huawei
Tech/China
55
Raspberry Pi
Tech/UK
54
Samsung
Tech/So Korea
53
Tencent
Tech/China
52
Gamechangers.pro
Xiaomi
Tech/China
51
futuretravel
Aeromobil
Travel/Slovakia
50
Air Asia
Travel/Malaysia
49
Airbnb
Travel/USA
48
Emirates
Travel/UAE
47
Kulula
Travel/So Africa
46
Moveo
Travel/Hungary
45
Pipistrel
Travel/Slovenia
44
Redbus
Travel/India
43
Virgin Galactic
Travel/UK
42
Zipcars
Travel/Germany
41
futuremakers
3D Hubs
Makers/Holland
40
Corning
Makers/USA
39
Dyson
Makers/UK
38
Braskem
Makers/Brazil
37
GE
Makers/USA
36
Local Motors
Makers/USA
35
Space X
Makers/USA
34
Syngenta
Makers/USA
33
futurefashion
Ashmei
Fashion/UK
30
Tom’s
Fashion/Argentin
a
29
Gamechangers.pro
Desigual
Fashion/Spain
28
Editd
Fashion/UK
27
Gamechangers.pro
Gilan
Fashion/Turkey
26
Gamechangers.pro
Kering
Fashion/France
25
Patagonia
Fashion/USA
24
Rapha
Fashion/UK
23
Shang Xai
Fashion/China
22
Threadless
Fashion/USA
21
futuremedia
Al Jazeera
Media/Qatar
20
Coursera
Media/USA
19
Future
Media/UK
18
Netflix
Media/USA
17
Gamechangers.pro
Pledge Music
Media/UK
16
Gamechangers.pro
Pixar
Media/USA
15
Gamechangers.pro
Red Bull
Media/Austria
14
Spotify
Media/Sweden
13
Supercell
Media/Finland
12
Ushahidi
Media/Kenya
11
Gamechangers.pro
futurefood
Aeroshots
Food/France
10
Beauty’in
Food/Brazil
9
Grameen Danone
Food/India
8
Juan Valdez Cafe
Food/Colombia
7
LA Organic
Food/Spain
6
Mayrig
Food/Lebanon
5
Moa Beer
Food/New Zealand
4
Nespresso
Food/Switzerland
3
Yeni Raki
Food/Turkey
2
Zespri
Food/New Zealand
1
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. AirBNB
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. The Elders
5. Lovemarks
6. Oregon Project
7. ParkRun
8. WWF
9. Zoe Suggs
10. You
futureservice futurebrands
© Peter Fisk 2015
The world’s most disruptive innovators today …
Don’t just play the game
Change the game
Winning in a VUCA world
Business innovators
Rethink marketing
© Peter Fisk 2015
More details in the new “Gamechangers” book
Strategist and Storyteller
© Peter Fisk 2015
More details in the new “Gamechangers” book
Scientist and Socialiser
Time to rethink
marketing
© Peter Fisk 2015
More details in the new “Gamechangers” book
CustomerBusiness
Rethink purpose
Harley Davidson
© Peter Fisk 2015
More details in the new “Gamechangers” book
Rethink brands
Nike+
© Peter Fisk 2015
More details in the new “Gamechangers” book
Rethink markets
Beauty’in
© Peter Fisk 2015
More details in the new “Gamechangers” book
Rethink business models
M ake and
distribute
business model
eg CocaCola
Microsoft
Spectrum
retail
business model
eg Amazon
Marks & Spencer
M ake and
sell direct
business model
eg BMW,
HSBC
Niche
retail
business model
eg ToysRUs, Wiggle
License to
make
business model
eg ARM,
Ed Hardy
Curated
retail
business model
eg Fab,
Positive Luxury
M embership
club
business model
eg Costco,
Quintessentially
Crowdfunded
ventures
business model
eg Kickstarter,
Zidisha
Opensourced
community
business model
eg RedHat,
MySQL
Subscription
payment
business model
eg FT.com,
Graze
Buyer and seller
marketplace
business model
eg Etsy,
NYSE
M icro
payments
business model
eg Flattr
Grameen Danone
Collaborative
consumption
business model
eg Buzzcar,
Regus
Regular
Replacement
business model
eg Gillette,
Nespresso
Branded
Consortia
business model
eg Cisco,
Spar
Advertising or
Sponsorship
business model
eg Google,
Metro Newspapers
Listed or
Promoted
business model
eg Monster
Network
builders
business model
eg Hotmail,
Demand
then M ade
business model
eg ZaoZao,
Threadless
Auction
retail
business model
eg eBay,
Sotheby
Knowledge
and time
business model
eg McKinsey,
Harvard
Franchised
retail
business model
eg McDonalds,
Subway
Certification and
endorsement
business model
eg ISO,
Verisign
Remainder
retail
business model
Eg Saks,
Vente Privee
M ultulevel
marketing
business model
eg Tupperware,
Natura
Group
buying
business model
eg Groupon,
Huddlebuy
Reverse
auction
business model
eg Priceline
Freemarkets
Shared
rental
business model
eg Zilok,
Hilton
Tradeable
currency
business model
eg Bitcoin
Air Miles
Freemium
pay within
business model
eg Angry Bird,
Coursera
Transaction
facilitator
business model
eg Paypal,
Visa
Pay as
you go
business model
eg AzuriTech
Techshop
Dynamic
pricing
business model
eg Expedia,
Uber
Reputation
builders
business model
eg Tripadvisor,
PaywithaTweet
Customer
data
business model
eg Facebook,
23andMe
Non-profit
business
business model
eg Oxfam
Wikipedia
Maker models Channel models Crowd models Payment models Exchange models Asset models
© Peter Fisk 2015
More details in the new “Gamechangers” book
© Peter Fisk 2015
More details in the new “Gamechangers” book
Rethink communication
© Peter Fisk 2015
More details in the new “Gamechangers” book
Rethink experiences
© Peter Fisk 2015
More details in the new “Gamechangers” book
Rethink relationships
© Peter Fisk 2015
More details in the new “Gamechangers” book
Rethink experiences
Actual profits of previous years
Estimated profits of future years
Adjusted profits of future years
(discounted for uncertainty)
Economic “value” is the
sum of the likely
future profits
(more accurately, we consider
the “economic” profit, which
takes into the cost of capital)
This
year
Future
years
Previous
years
Rethink performance
© Peter Fisk 2015
More details in the new “Gamechangers” book
What will you do?
Are you ready to change
your game?
Acting
with speed
and agility
Connecting
ideas and
people
Passion to
make life
better
Having an
audacious
attitude
Shaping
your own
vision
Making
sense of
change
Persisting
to make it
happen
© Peter Fisk 2014
Gamechangers.pro
Vision
Canvas
Strategy
Canvas
Growth
Canvas
Disruption
Canvas
Brand
Canvas
Engagement
Canvas
Proposition
Canvas
Relationship
Canvas
Insights
Canvas
Co-creation
Canvas
Innovation
Canvas
Business
Canvas
Leadership
Canvas
Sustainability
Canvas
Culture
Canvas
Performance
Canvas
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Find out more
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Phone: +44 7834483830
Twitter: @geniusworks
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