PRESENTED BY:

Verda J. Sites, Marketing Manager, 3M Stationery Products Division

Brian Pearson Sr., Account Manager, Strive Group

BUILD 'WOW'. . . into flexible, transit-sturdy display pallets

2

BUILD “WOW” into flexible, transit-sturdy display pallets.

May 15th, 2008Verda Sites – 3M, Marketing ManagerBrian Pearson – The Strive Group

1

3

Case Study: Scotch® Brand Products

Holiday Display for Wal-Mart

2

4

• Structure– Modular– Wal-Mart Guidelines

• Multiple Manufacturing Locations

• Multiple Selling Departments– Seasonal and Stationery Wal-Mart Buyers– Duplicate Orders

• Shipping Logistics

Setting the Stage

3

5

• Merchandise Scotch® Brand products that compliment each other in a single pallet unit

• Develop a display that attracts attention and satisfies the consumer’s gift wrapping needs

• Design a display that is modular and can be easily replenished

• Satisfy the objectives of Wal-Mart corporate– Holiday graphics

– One price point per side

– Pricing signage

Promotional Strategies

4

6

• Vibrant holiday display featuring Scotch® brand Tapes, Gift Wrap Paper Cutter and Gift Wrap Paper

• National TV Advertising Campaign featuring NEW Scotch® Gift Wrap Paper Cutter

• National PR Campaign “Most Gifted Wrapper”- Rockefeller Center NYC

Integrated Marketing Plan

6

7

30 Second Commercial

National TV Advertising Campaign featuring NEW Scotch® Gift Wrap Paper Cutter

5

8

Integrated Marketing Plan

• Wal-Mart Tab Ad

• walmart.com Website Feature

7

9

Challenges

• Summary of challenges

– Wal-Mart guidelines compliance

– Wal-Mart Corporate requirement

– 3M merchandising business needs

– Supply chain and in-store ready

8

10

The Design Process

9

11

The Design Begins

• Starting with pencil and paper • Ideation:

– Products– Size of pallet– Manufacturing constraints

10

12

• Original design from renderings• Multiple product placement and presentation

refinement• Modularity of display needed improvement

Initial Prototype

11

13

• Structure refinement– Refine space allocation for Sku’s– Improved product presentation – Increased overall ROI

Initial Prototype 2

12

14

• Components adjusted to better merchandising• Header added for review• Multiple Wal-Mart buyers approval

Mock-up for Retail

13

15

• Modular components refined• Developed graphic panels

Structural Improvements

14

16

Header Refinement

• Compact for shipping • Easy assembly

15

17

Graphic Approval

• Final structural revisions• Wal-Mart holiday graphics

16

18

Shipping and Logistics

• Multiple Departments• DC/Shipping and receiving• Double stackable

17

19

In-Store Execution

18

20

Modular Execution

19

21

Summary of Achievements

• Summary of Achievements

– Wal-Mart guidelines compliance

– Wal-Mart Corporate requirement

– 3M merchandising business needs

– Supply chain and in-store ready

20