bto 2014 - mirko lalli - travel appeal - big data
TRANSCRIPT
BIG DATA, WHAT?
BIG DATA, WHAT?
BIGDATA IS ABOUT
PEOPLE
CONNECTED PEOPLE
FIRST, DURING, AFTER
THE TRAVEL
AND NOT ONLY
PEOPLE
WHO WANT TO TELL…
THE RISE OF
SILENT PEOPLE
Source: White House Office of Consumer Affairs
BIGDATA IS ABOUT
TO KNOW
PEOPLE
BIGDATA IS ABOUT
PERSONALIZATION
MO
RE
DA
TA
AC
CU
RA
TE
AN
AL
YS
ES
BE
TT
ER
DE
CIS
ION
M
AK
ING
OP
ER
AT
ION
AL
EF
FIC
IEN
CIE
S
CO
ST
RE
DU
CT
ION
RE
DU
CE
DR
ISK
OPEN QUESTIONS
PRIVACY?
COSTS?
ONLY ENTERPRISE?
BENEFITS?
TRAVEL BIG
DATA
