Contents

•How are we talking about Raleigh?

•What messages are we giving to young people considering a RI expedition?

•Impact on societies’ messaging

Beliefs – Why we do, what we do

• We believe that the world is living beyond its economic and environmental means and this needs to change.

• We believe that all countries have the right to develop but need to innovate to do it sustainably.

• We believe in the passion, energy and creativity of young people.

• We believe that, by working together, communities and young people are inspired to build a better future.

A global community working to build a sustainable future

Driving sustainable development through inspiring young people to be the agents

of change

•Drive, •Discovery, •Courage •Integrity... AND•Impact

Elevator pitch

Raleigh International is a sustainable development charity.

We challenge and inspire young volunteers from around the world to work with

communities living in poverty. We focus on providing access to safe water and sanitation and protecting vulnerable

environments.

Key messages

• We deliver grassroots sustainable development• We work in partnership with communities, local

organisations, NGOs and governments• Our work is delivered through diverse teams of young

volunteers whose energy and creativity inspire positive change

• Our volunteers are inspired to become leaders creating positive change in their own communities and lives

• We are working to build a global community who care about creating a sustainable future

How are we talking about Raleigh?

Whether you are 17 to 24….

…. or a little bit older

Use your passion, energy and Use your passion, energy and creativity…creativity…

… … to build a sustainable future!to build a sustainable future!

Work with communities

Learn from one anotherLearn from one another

Protect vulnerable Protect vulnerable environmentsenvironments

Experience somewhere differentExperience somewhere different

Challenge yourselfChallenge yourself

What Could You Achieve?

Join a global community Join a global community

And For Others

Become an active global citizen

Change your world for the better

Raleigh International is a sustainable development charity.

We challenge and inspire young volunteers from around the world to work with communities living in poverty. Our

programmes focus on providing access to safe water and sanitation and protecting vulnerable environments.

Who is Raleigh International?

Raleigh International is a sustainable development charity... but what does sustainable development

mean?

“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

Brundtland Commission

48

Why is this important to Raleigh?

The Millennium Development Goals

       

Raleigh’s Programmes

Raleigh Expeditions• Venturers and volunteer managers• Borneo, Costa Rica & Nicaragua and

Tanzania

Raleigh ICS• Funded by UK government• Volunteers and team leaders• India, Nicaragua and Tanzania

Bespoke Expeditions• Tailor-made for schools, universities,

companies and youth organisations

Which Countries do we work in?

Who joins an expedition?

Almost anyone!

NationalitiesLife StagesBackgroundsSkills

Main expeditions

Community Environment Adventure

Venturers:

10 Weeks - 3 of above projects

7 Weeks - 2 of above projects

5 Weeks - Community or environment project, plus team-based adventure challenge

Training and Inductions

Phase One(19 days)

Week TwoProject managers,

medics and interpreters arrive

at fieldbase

C/OPhase Two(19 days)

Changeover (2-3 days)

C/O

Changeover(2-3 days)

Phase Three(19 days)

Wash-up

Venturers depart

Volunteer managers

depart

Week FourVenturers

arrive

Week Onefieldbase team

arrive

Expedition Timeline

In-Country Team

Environment Project Site2 - 3 volunteer project managers

12 - 14 venturers

Adventure Project Site2 - 3 volunteer project managers

12 - 14 venturers

Community Project Site2 - 3 volunteer project managers

12 - 14 venturers

FieldbasePermanent country staff &

Ten fieldbase volunteer managers

In-country Training

• Cultural awareness• Sustainable development• Projects overview• Health and safety• Radio/phone training• River crossing• Personal development

Volunteer Managers’ extras:•Project planning visits•Soft skills training

Living On Project

Community Project

Environmental Project

Adventure Phase

Help us continue to make a difference

Summary

Top down communications

More about why we exist and how we are unique, not just about what we do

Overall messages for everyone and tailored messages for each audience

Consistency is key to achieving the strategy

Any questions?

Thank you!

Key messages

• We deliver grassroots sustainable development• We work in partnership with communities, local

organisations, NGOs and governments• Our work is delivered through diverse teams of young

volunteers whose energy and creativity inspire positive change

• Our volunteers are inspired to become leaders creating positive change in their own communities and lives

• We are working to build a global community who care about creating a sustainable future

How can these messages be translated for societies?

What are the similarities to your current messaging?

What are the differences?

What impact might this have on your messaging?

(Positive & negative)

Scenarios

•Society alumni interested in RI expedition

•Non-alumni interested in RI expedition

•Pitch to a potential funder

What happens next?

• All RI staff & societies trained by mid Nov

• RI website amended by 1st week of Dec

• Messaging materials & recruitment/marketing support are available

“Raleigh believes that the economic, social and environmental challenges we are increasingly facing as a global community require innovation, creativity and a fresh energy in order to tackle these issues effectively –

something that the young people Raleigh has worked with over the past 30 years have proven to have in abundance”.

Active Global Citizenship

‘Never doubt that a small group of committed citizens can change the world. Indeed it is the only thing that ever has.’

Margaret Mead, anthropologist

79

Any questions?

Thank you!

Active Citizenship

An individual who is aware of their own values and perceptions and respects the diversity of others;

recognises that we live in an interdependent world;

cares about social justice, sustainable development and the environment; and

uses their leadership and team skills, take personal responsibility and action to make the world a better place.

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