Jacob Barker: Marketing Alisse Karpovich: Marketing

Sarah Reeves: AccountingJesse Riley: Finance

>>May 2011

1

4 Geographic markets: North America, Asia-Pacific, Europe-Africa & Latin America

◦ Wholesale segment = moderate◦ Internet segment = weak

2

Plant capacity utilization ◦ Maximize operation efficiency◦ Economies of scale

3a

Inventory days◦ A number below average indicates

loss of sales from a firms inability to meet demand

3b

Quality control◦ Implementing

processes to become the highest –preferred quality and lowest cost producer of products in each geographic area.

3c

Low reject rates◦ Latin America plant reject rate is ~3%◦ Overall industry average reject rate is ~5.2%

4a

Shorter lead times in key markets◦ Factories in desirable areas◦ Manufacturing efficiency◦ Efficient supply chain

 

4b

Positive celebrity and consumer appeal◦ Appropriate celebrity endorser for

specific geographic areas◦ Competitive bidding strategy

4c

Comments or questions??

Thompson Jr., Arthur A. Business Strategy Game Online. Web. 15 Feb. 2011. <http://www.bsg-online.com>.