Rob Syme, Stu Minshaw, Louis Penny and

Sulaiman Khan

Summary of Campaign

• Our campaign has been created to represent Breitling as a desirable brand but communicate this message across to a new, younger target market through traditional media, digital media, airports and high-end parts of the world.

Target Audience

•  18 - 35, young professionals

• Aspirational consumers

• High disposable income

Traveling • 200,000 young people take gap years

annually

• Specialist types of watches for different situations

• ‘1000 places to wear a Breitling’

Press Campaign • Brand not suitable for TV ads

• Best suited Breitling, for specific situations

• Focus on unique Breitling capabilities

In Store Promo

• Synergy with 1000 places to wear Breitling.

• Creates a visual touch point for the campaign.

In Store Promo

Foursquare App

• Interactive App that connects with the desired audience.

Thank You