bottleneck in sucess towards ecommerce

8/12/2019 Bottleneck in Sucess Towards Ecommerce

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A

Summer Internship Project Report

On

Bottleneck towards success in E-Commerce

Market

Bookmywish E-commerce Pvt. Ltd.

submitted to

NRIBM PGDM

In partial fulllment of the

Requirement of the award for the degree of

Post Graduation in Diploma Management

Under The Guidance Of

Ms. Nishtha Israni

Professor

(project head)

Submitted by

Sunita Motwani - 1333

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Shweta Manchhani 13!"

#nudesh Gandhi 1313

PR$%#&$

The summer internship program ofered by the NR N!""#"E$% M&N&'EMEN" !"#(E! is an enlightening course orstudents like us who are wishing to master their business

administration skills with their knowledge. This is a uniquecourse; it not only develops our management talent but alsodevelops our technical skills. It imparts the necessary theoreticalknowledge about the eld but also provides an opportunity to

practically eperience the application o the businessadministration undamentals in the corporate as well as noncorporate sector.

!e were unaware about "#$ommerce market. %ere we really got

practical knowledge about "#commerce market andmarketplaces. &ow we are aware about the buying and sellingsystem in "#commerce market through marketplace. !e are verymuch thankul to 'rs. &ishtha Israni( cluster head and our pro)ectguide as well.

!e thereore have pleasure to present our training report( whichwe hope is as per our curriculum requirements.

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#&'N()*$DG$M$N+

It gives us pleasure to present this pro)ect report( which is anoutcome o the study E-Commerce Market

$ompleting a task is oten a result o valuable contribution onumber o individuals in a direct or indirect manner that helps onshaping and achieving an ob)ective.

!e wish to epress our sincere gratitude to innumerable numbero people who have been associated with us throughout this

pro)ect. !e eel blessed to have the opportunity o epressing ourhearty gratitude to the ollowing personalities( without the helpo whom our pro)ect could not have been hatched.

*irstly we would like to acknowledge our sincere thanks to 'rs.&ishtha Israni( who gave us an opportunity to carry out this

pro)ect and had been a constant inspiration. !e also thankchairman 'r. +nish &agpal and 'r. +mit ,urswani or constantmotivation or this pro)ect.

!e are also thankul to the other staf member o -ookmywish "#$ommerce ,vt. td. or their continuous motivation throughout

this program( which really helped us in completing this pro)ect.

!e are grateul to our guide 'r. /a)esh Israni or the 0ummerInternship ,ro)ect( or their regular guidance without which our

pro)ect report would not have been completed.

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+#B*$ (% &(N+$N+S

SR0N( +(PI& N#M$ P#G$ N(0

Preface 2

Acknowledgement 3Eecuti!e "ummar# 4

&hapter-1 #bout the industry $1%1 &hat i" E'(ommerce ) *1%2 +e# ,ri!er" of E'(ommerce 1-1%3 &hat i" the Impact of E'(ommerce 1.

1%4 (la""if#ing E'(ommerce 2$

&hapter-! #bout the company 1/2%1 Introduction of 0ookm#&i"h E'(ommerce P!t%

td%2

2%2 (ompan#" product" and "er!ice" 212%3 ,i"tincti!e enet" of u#ing from E'(ommerce 2/

&hapter-3

3%1 5unctional area worked in 3-

3%2 Re"earch 3.

3%3 67ecti!e" 3$3%4 imitation" 3*

3%- Re"earch methodolog# 3/

3%-%1 Re"earch de"ign 4

3%-%2 ,ata collection 43

3%-%3 Anal#"i" of que"tionnaire -2

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3%-%4 (onclu"ion .1

3%-%- 0iliograph# .2

3%-%. .2

3%-%$ .3

3%-%* ..3%-%/ .$

3%-%1 .$

3%-%11 .*

$

4%1 $1

4%2 $3

4%3 $3

4%4 $3

4%- $44%. $4

4%$ $4

4%* $-

4%/ $*

4%1 **

*/

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P+$R-1

&B$#" ")EN(#!"R*

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2101 )#+ IS $-&(MM$R&$

$4o5ution

)#+ IS $*$&+R(NI& &(MM$R&$6

E!en toda#8 "ome con"iderale time after the "o called 9dot com:Internet

re!olution8 electronic commerce ;e'commerce< remain" a relati!el# new8

emerging and con"tantl# changing area of u"ine"" management and

information technolog#% =here ha" een and continue" to e much pulicit#

and di"cu""ion aout e'commerce% irar# catalogue" and "hel!e" are

lled with ook" and article" on the "u7ect% >owe!er8 there remain" a

"en"e of confu"ion8 "u"picion and mi"under"tanding "urrounding the area8

which ha" een eacerated # the di?erent contet" in which electronic

commerce i" u"ed8 coupled with the m#riad related u@@word" and

acron#m"%

=hi" ook aim" to con"olidate the ma7or theme" that ha!e ari"en

from the new area of electronic commerce and to pro!ide an under"tanding

of it" application and importance to management%

In order to under"tand electronic commerce it i" important to identif#

the di?erent term" that are u"ed8 and to a""e"" their origin and u"age%

According to the editor'in'chief of International 6ournal o "lectronic

$ommerce8

ladimir Bwa""8 9Electronic commerce i" "haring u"ine"" information8

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maintaining u"ine"" relation"hip" and conducting u"ine""

tran"action" # mean" of telecommunication" network"%

1% >e maintain" that in it" pure"t form8 electronic commerce ha" ei"ted

for o!er 4 #ear"8originating from the electronic tran"mi""ion of me""age" during the 0erlin

airlift in 1/4*%

2 5rom thi"8 electronic data interchange ;E,I< wa" the net

"tage of e'commerce de!elopment% In the 1/." a cooperati!e e?ort

etween indu"tr# group" produced a r"t attempt at common electronic

data format"% =he format"8 howe!er8 were onl# for purcha"ing8 tran"portation

and nance data8 and were u"ed primaril# for intra'indu"tr# tran"action"%

It wa" not until the late 1/$" that work egan for national

Electronic ,ata Interchange ;E,I< "tandard"8 which de!eloped well into

the earl# 1//"%

E,I i" the electronic tran"fer of a "tandardi"ed u"ine"" tran"action

etween a "ender and recei!er computer8 o!er "ome kind of pri!ate

network or !alue added network ;AC


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=hu"8 uptake wa" limited largel# to ca"h'rich multinational corporation"

u"ing their nancial "trength to pre""ure and per"uade ;with "u"idie"ere" the important thingF E'commerce8 E'u"ine"" or whate!er el"e #ou

ma# want to call it i" a mean" to an end%

=he di?erent name"8 denition" and word" referred to in the pre!iou"

"ection" are merel# a "ample of the glo""ar# that ha" originated from

marketing

department" to "ell a concept8 the media to de"crie a "en"ational

9new phenomenon8 con"ultant" to 7u"tif# their fee" and recommendation"8

and u"ine"" to !alidate and implement the new technolog#% In fact there i"

no one deniti!e meaning of e'commerce or e'u"ine"" that i" uni!er"all#

e"tali"hed% =he di?erent term" are u"ed to illu"trate di?erent per"pecti!e"

and empha"e" of di?erent people in di?erent organi"ation" and u"ine""

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going concern% E'u"ine"" can roadl# e dened a" the proce""e" or

area" in!ol!ed in the running and operation of an organi"ation that are

electronic or digital in nature% =he"e include direct u"ine"" acti!itie" "uch

a" marketing8 "ale" and human re"ource management ut al"o indirect

acti!itie" "uch a" u"ine"" proce"" re'engineering and change management8

which impact on the impro!ement in eKcienc# and integration of u"ine""

proce""e" and acti!itie"%

5igure 1%1 illu"trate" the ma7or di?erence" in e'commerce and e'u"ine""8

where e'commerce ha" a roader denition referring more to the

macro'en!ironment8 e'u"ine"" relate" more to the micro'le!el of the rm%

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%i8ure 101 Electronic commerce and electronic u"ine""

Introduction to e'commerceL$Although di?erent8 oth e'commerce and e'u"ine"" are al"o highl#

integrated

and reliant upon each other%

)#+ #R$ +$ '$/ DRI.$RS6

It i" important to identif# the ke# dri!er" of e'commerce to allow a

compari"on

etween di?erent countrie"% It i" often claimed that e'commerce i"

more ad!anced in the DA than in Europe% =he"e ke# dri!er" can e

mea"ured

# a numer of criteria that can highlight the "tage" of ad!ancement

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of e'commerce in each of the re"pecti!e countrie"% =he criteria that can

determine the le!el of ad!ancement of e'commerce are "ummari"ed in

=ale 1%1 and can e categori"ed a"F

1 Technological actors 7=he degree of ad!ancement of thetelecommunication"

infra"tructure which pro!ide" acce"" to the new technolog# for

u"ine"" and con"umer"%

! ,olitical actors 7 including the role of go!ernment in creating go!ernment

legi"lation8 initiati!e" and funding to "upport the u"e and de!elopment

of e'commerce and information technolog#%

3 0ocial actors J incorporating the le!el and ad!ancement in I= education

and training which will enale oth potential u#er" and the workforce

to under"tand and u"e the new technolog#%

9 "conomic actors 7 including the general wealth and commercial health

of the nation and the element" that contriute to it%

ince a di"tinction ha" een made in thi" ook etween e'commerce

and e'u"ine"" for con"i"tenc#8 the ke# dri!er" of e'u"ine"" are al"o

identied%

=he"e are mainl# at the le!el of the rm and are inMuenced # the

macro'en!ironment and e'commerce8 which includeF

8rganisational culture J attitude" to re"earch and de!elopment ;RN,


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/equirements o customers and suppliers J in term" of product and "er!ice

demand and "uppl#%

$ompetition J en"uring the organi"ation "ta#" ahead of or at lea"t keep"

up with competitor" and indu"tr# leader"%

=he"e ke# dri!er" for the implementation of e'u"ine"" can e put into the

contet of the cla""ic economic equation of "uppl# and demand illu"trated

in 5igure 1%2%

=hu"8 e'commerce pro!ide" the infra"tructure and en!ironment that

enale" and facilitate" e'u"ine""% &ithin thi"8 the implementation of

e'u"ine"" i" "olel# dependent on whether there i" a demand # the

organi"ation

and whether it can e "upplied within the organi"ation% ,emand

i" created largel# # the need to cut co"t"8 impro!e eKcienc#8 maintain

)#+ IS +$ IMP#&+ (% $*$&+R(NI& &(MM$R&$6

E'commerce and e'u"ine"" are not "olel# the Internet8 we"ite" or dot com

companie"% It i" aout a new u"ine"" concept that incorporate" all pre!iou"

u"ine"" management and economic concept"% A" "uch8 e'u"ine""

and e'commerce impact on man# area" of u"ine"" and di"cipline" of

u"ine"" management "tudie"% 5or eampleF

'arketing J i""ue" of on'line ad!erti"ing8 marketing "trategie" and

con"umer eha!iour and culture"% 6ne of the area" in which it impact"

particularl# i" direct marketing% In the pa"t thi" wa" mainl# door'todoor8

home partie" ;like the =upperware partie"< and mail order u"ing

catalogue" or leaMet"% =hi" mo!ed to telemarketing and = "elling with

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%i8ure 10! +e# dri!er" of e'u"ine""

the ad!ance" in telephone and tele!i"ion technolog# and nall# de!eloped

into e'marketing "pawning 9e(RG ;cu"tomer relation"hip management

bottleneck in sucess towards ecommerce

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