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  • 1. Summer Training Project On
    A comparative analysis of Bonn Mast Makhan butter cookies with other brands in Ludhiana, Jalandhar and Amritsar
    Presented By:
    Damanbir Singh
    Manminder Singh

2. INTRODUCTION TO THE COMPANY
Bonn group of industries was established in 1985 with a single traditional oven in Ludhiana.
Started with capacity of 100 tons bread loaves per month.
Entered in the food industry by providing Bread of superior quality to the local consumers.
3. Contd
In 1994, Bonn came up with the first Automated Food Processing Unit of North India Bonn Nutrients.
In 1995, a new brand Prime Time was launched (High Volume bread a first in India).
In 2000, to meet an ever increasing Demand, a second Automated Food Processing Unit was brought up which produced 50,000 loaves of bread everyday.
At present, it has become a leading Regional player of North India.
4. Group Companies
Bonn Nutrients Private Ltd., Ludhiana.
Bonn Food industries., Ludhiana.
Choice Agro Private Ltd., Kapurthala.
S.S. Food Industries , Kala Amb, Himachal Pradesh.
Prime Packaging, Ludhiana.
5. Bonn Food Industries
In 2004, Bonn Biscuits were launched, for which a fully Automated Online Biscuit Plant was started under the name of Bonn Food Industries.
Started with a production capacity of 1000 MT per month.
At present the production capacity has increased to 6000 MT per month.
6. Vision
To provide products rich in Quality and Goodness across an ever-growing network of Consumers, with a motto of Everyday Everywhere making the products an essential part of the life of every individual.
7. Product Range
8. Quality Policy
BONNis committed to manufacture & supply quality products, which exceed customersatisfaction and market requirements.
The HACCP system (Hazard Analysis of Critical Control Points) adopted, enables to demonstrate commitment with respect to safe food, which ensures that theproducts are free from physical, chemical and biological hazards.
9. Achievements and Certifications
HACCPcertification by DNV (a certificate body of Netherlands)
ISO 9001.2000 certification by DNV (a certificate body of Netherlands)
Approved by BIS (Bureau of Indian Standards)
Approved manufacturer and supplier of Bakery Products under the World Food Program
No.1 Bread Manufacturer in North India
National Quality Award winner
10. NETWORK
National :
Covers the whole of North and East India.
International:
Bonn products are being distributed to the UK, the US, Australia, Africa, the Gulf, the UAE, and Netherlands.
11. ORGANISATIONAL CHART
12. SWOT Analysis
STRENGHTS
Reduced cost of production due to huge production capacities.
High retailer and customer retainability.

WEAKNESSES
Lack of awareness among retailers and customers.
Packing problems.
13. OPPORTUNITIES
Huge untapped market available.
THREATS
Threat from other local brands like Cremica, etc..
Future rise in prices of raw materials.
14. FINANCIAL RATIOS
Current Ratio
CurrentRatio= Current Assets
Current Liabilities
15. Liquid Ratio
Liquid Ratio=Liquid Assets
Current Liabilities
16. TURNOVER RATIOS
Stock Turnover Ratio(STR)
STR= COGS
Avg. Stock
Conversion Period= 365/23.6
=15 Days
17. Debtors Turnover Ratio (DTR)
DTR= Net cr. Annual sales
Avg. trade debtors
Avg. collection period= 365/8.31
=44 Days
18. SOLVENCY RATIOS
Debt Equity Ratio
Debt Equity Ratio= Total Debt
Net worth
19. Proprietary Ratio
Proprietary Ratio= Proprietors fund* 100
Total Assets
20.
A comparative analysis of Bonn Mast Makhan butter cookies with other brands in Ludhiana,Jalandhar and Amritsar.






21. Objectives of the Study
To find out the most preferred butter cookies brand among retailers and wholesalers.
To study the awareness of retailers about Bonn Mast Makhan.
To compare Bonn with its competitor Brands in terms of Quality, Brand Awareness, Packing and Service.
To know the retailer retainability of Bonn Mast Makhan.
22. Research Methodology
Research Design
Descriptive
Data Collection
Primary
Through Schedules
Secondary
Through magazines, news papers, internet, etc..
23. Universe
All the wholesalers and retailers selling biscuits of various brands.
Population
In this study the population is retailers and wholesalers selling biscuits of various brands in Ludhiana, Jalandhar and Amritsar.
24. Sample Unit
Shops selling butter cookies of various brands.
Sample Size
Sample size of retailers and wholesalers = 750 in Ludhiana and 750 in Jalandhar & Amritsar
Sampling Technique
Convenience Sampling
25. LIMITATIONS OF THE STUDY

The study was conducted in 30 days that is not enough for such a vast topic.
The study had a limited scope of operation.
No proper data was available about the stores in the city.

The study may suffer from the personal bias of the retailers and wholesalers. They may have been biased in responding to the questions.

26. DATA ANALYSIS (JALANDHAR & AMRITSAR)
27. 1. Availability of Different Brands of Butter Cookies
28. 2.Awareness Regarding BONN MAST MAKHAN
N= 750
29. 3.Purchase regularity of Bonn Mast Makhan
N= 121
30. 4.Package Preference of Mast Makhan:
n=201
31. 5. Satisfaction from sales
N= 101
32. 6. Ranks on the basis of sales
N=750
33. 7.1 Comparison of various brands on basis of quality:
N=750
34. 7.2 Comparison of various brands on basis of brand image:
N=750
35. 7.3Comparison of various brands on basis of service
N=750
36. 7.4 Comparison of various brands on basis of Packing
N=750
37. RESULTS AND FINDINGS

It was found out in the survey that the awareness level of retailers regarding Bonn Mast Makhan is very low. Out of 750 counters surveyed only 137 retailers were aware of Mast Makhan.

It was also found that distributor could not reach to maximum counters.
Quality of the product is not the major cause of concern. Retailers and customers are satisfied with the quality of the product.


38. Contd
Bonn enjoys high retailer retainability. Almost about 83% (APPROX) retailers regularly purchase Mast Makhan for reselling purposes.

It was found that the name of the product is also not very suitable. The word MAST MAKHAN cannot reach to the masses as a biscuit. People confuse it with other products like butter packs etc.
39. DATA ANALYSIS
( LUDHIANA)
40. 1) AVAILABILITY OF DIFFERENT BRANDS OF BUTTER COOKIESn=750
41. 2)AWARENESS OF BONN MAST MAKHAN
N=750
42. 3) REGULAR PURCHASE OF BONN MAST MAKHAN
n=128
43. 4) MAXIMUM SOLD PACKING
n=276
44. 5) SATISFACTION OF SALES
N=121
45. 6) RANKS TO DIFFERENT BRANDS ON THE BASIS OF SALES
N=750
46. 7) COMPARING DIFFERENT BRANDS ON BASIS OF:
7.1) QUALITY N=750
47. N=750
7.2) Service
48. N=750
7.3) Brand Image
49. N=750
7.4) Packing
50. RESULTS AND FINDINGS
It was found out in the survey that the awareness level of retailers regarding Bonn Mast Makhan is very low. Out of 750 counters surveyed only 131 retailers were aware of Mast Makhan.

It was also found that distributor could not reach to maximum counters.
Quality of the product is not the major cause of concern. Retailers and customers are satisfied with the quality of the product.


51. Bonn enjoys high retailer retainability. Almost about 85% approx. retailers regularly purchase Mast Makhan for reselling purposes.

It was found that the name of the product is also not very suitable. The word MAST MAKHAN cannot reach to the masses as a biscuit. People confuse it with other products like butter packs etc.

Service satisfaction was found to be high among the retailers who were regularly purchasing Mast Makhan.
52. THANK YOU

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