blogwell philadelphia social media ethics briefing, presented by andy sernovitz
TRANSCRIPT
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
Disclosure Best Practices Toolkit
• Disclosure of Identity
• Personal/Unofficial Blogging and Outreach
• Blogger Relations
• Compensation and Incentives
• Agency and Contractor Disclosure
• Creative Flexibility
Checklists for every situation
Customize for your team