blogwell san francisco case study: intel, presented by becky brown
DESCRIPTION
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.TRANSCRIPT
Becky BrownIntel
Listening, Learning, and Changing
®
How Big Brands Use Social Media
San Francisco | June 20, 2011
SocialMedia@Intel
Becky Brown
Director, Social Media
Pioneer Operationalize Scale
Multi-Year STRATEGY
The Role of the BRAND…..Everything
Social Media DNA…..Everywhere
Moving from the
RATIONALto the
EMOTIONAL
Museum of ME is Emotional
Social Media Roadmap
1. Become Your Own Publisher
2. Centralize
3. Mature listening
4. Harness and formalize brand ambassadors
5. Manage risk carefully
8
CONTENT Syndication Network
From News To STORIES
Centralized Approach
Maturity ModelsTools & Infrastructure
Training, Governance, GuidelineInfluencersStrategies
Insights & analytics
Start With ONE and Go Deep
Mature Listening GLOBALLY
Real-TimeRESPONSE
Using DATATo understand VALUE
Brand AMBASSADORS
Start WithEMPLOYEES
Manage RISK
• Educate employees• Be prepared• Mitigate: protect, detect,
respond• Administration hub &
access rights • Align tightly with PR and
crisis mgmt
SIMPLIFYRules of Engagement
Disclose l Protect l Use Common Sense
Learn more about upcomingand past BlogWells:
http://socialmedia.org/blogwellor
®
How Big Brands Use Social Media
San Francisco | June 20, 2011