blogwell los angeles social media ethics briefing, presented by andy sernovitz
DESCRIPTION
In his BlogWell Los Angeles presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media. Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards. Watch the video from this presentation here: https://vimeo.com/57437151TRANSCRIPT
SocialMedia.orgVideo Case Studies
Andy Sernovitz
Social Media Ethics Briefing:Staying Out of Trouble
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellLos Angeles
December 5, 2012socialmedia.org/blogwell
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Ethics Best Practices
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IT’S ALL ABOUT TRUST
The difference between
honesty and sleazery:
THIS IS THE LAW
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1. Require disclosure and truthfulness in social media
outreach.
2. Monitor the conversation and correct
misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
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Stay Safe
Never pay
Real disclosure
Don’t lie to your mom
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10 Magic Words
I work for _________, and this is
my personal opinion.
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Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
Biggest Risk:
Training Failure
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Disclosure Best Practices Toolkit • Disclosure of Identity
• Personal and Unofficial Participation
• Truthfulness
• Outreach and Advocacy Campaigns
• Agency/Contractor Disclosure
• Vendor Questionnaire
• Policies and Training
Checklists for every situation
Customize for your team
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Be careful who you hire
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We have a chance to do something good
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Raise your standards
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Save your brand
Save your reputation
Save your job
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SAVE SOCIAL MEDIA
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If you have to ask, the answer is no
It’s easier to be honest
Pass it on
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellLos Angeles
December 5, 2012socialmedia.org/blogwell