blogwell seattle case study: boeing, presented by bernard choi
TRANSCRIPT
COPYRIGHT © 2009 THE BOEING COMPANY
BOEING is a trademark of Boeing Management Company.Copyright © 2009 Boeing. All rights reserved.
The statements contained herein are based on good faith assumptions and provided for general information purposes only. These statements do not constitute an offer, promise, warranty or guarantee of performance. Actual results may vary depending on certain events or conditions. This document should not be used or relied upon for any purpose other thanthat intended by Boeing.
Using Social Media to share the 2011 Paris Air Show
August, 2011
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Bonjour Paris….
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Bonjour Paris….
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Bonjour Paris….
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Boeing’s online hub for the show…
Pictures
Articles
YouTube videos
News releases
Links to blog entries
Downloadable wallpaper
Links to Twitter, FB
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Boeing’s online hub for the show…
Pictures
YouTube videos
Links to blog entries
Downloadable wallpaper
News releases
Links to Twitter, FB
Articles
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Deconstructing the hub…
Rather than wait for completed stories and videos
Break news into bits and pieces
We post pictures and updates as soon as possible
Post the full-length summary, video later
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Our social media platforms….
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Saturday: When nothing is happening…
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Saturday: When nothing is happening…
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Sunday: the Queen arrives…
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Sunday: the Queen arrives…
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Sunday: the Queen arrives…
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Sunday: the Queen arrives…
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Sunday: the Queen arrives…
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Sunday: more airplanes arrive
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Monday: the show begins…
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Monday: the show begins…
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Monday: the show begins…
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Monday: the show begins…
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Monday: the show begins…
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Tuesday: the show continues…
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Tuesday: another big arrival…
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Tuesday: more orders…
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Tuesday: more orders…
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Tuesday: another big arrival…
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Tuesday: lunch time…
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Tuesday: lunch time…
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Tuesday: Red Hot…
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Wednesday: one more arrival…
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Thursday: Tweetup…
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Dinner: Calf’s head, brain, tongue, snout, cheek
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Results: some numbers…
Flickr and yfrog views: 149,000
YouTube video views: 378,000
Website page views: 96,000
Twitter usage: 3.2% increase in followers
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Results: a little award…
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Lessons Learned….
•Could devote more time to social media
•Respond faster and more often
•Do more sourcing of user-generated content
•Use social media more systematically as Media Relations
•Spread responsibility for Twitter and social media tools
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