Ethics Best Practices

November 8, 2011 | Atlanta

IT’S ALL ABOUTTRUST

The difference between honesty and sleazery:

THIS IS THE LAW

1. Require disclosure and truthfulness in social media outreach.

2. Monitor the conversation and correct misstatements.

3. Create social media policies and training programs.

Three Guides for Safe Social Media Outreach

November 8, 2011 | Atlanta

Stay SafeNever pay

Real disclosure

Don’t lie to your mom

November 8, 2011 | Atlanta

10 Magic WordsI work for _________, and

this is my personal opinion.

November 8, 2011 | Atlanta

Who are you?

Were you paid?

Is it an honest opinion based on a real experience?

November 8, 2011 | Atlanta

Biggest Risk:Training Failure

Checklists for every situation

Customize for your team

• Disclosure of Identity• Personal and Unofficial

Participation• Truthfulness• Outreach and Advocacy

Campaigns• Agency/Contractor Disclosure• Vendor Questionnaire• Policies and Training

Disclosure Best Practices Toolkit

November 8, 2011 | Atlanta

Be careful who you hire

November 8, 2011 | Atlanta

We have a chance to do something good

November 8, 2011 | Atlanta

Raise your standards

November 8, 2011 | Atlanta

Save your brand

Save your reputation

Save your jobNovember 8, 2011 | Atlanta

SAVESOCIALMEDIA

November 8, 2011 | Atlanta

If you have to ask, the answer is no

It’s easier to be honest

Pass it on

November 8, 2011 | Atlanta

November 8, 2011 | Atlanta