Blogs & social softwaretendancies & uses

MarCom seminarOpio [FR] – Sept 14th 2005

by joël ronez - [Cup of Tea]

> Blog & social software

Find more ressources, links, examples (and pictures…) on the seminar blog :

http://ronez.typepad.com/seminar/

> Social Software : definitionTools for Sharing & Interconnecting :

Social BookmarkingSharing bookmarks(e.g. www.blogmarks.net)

Social networkingSharing contacts(e.g. www.linkedin.com)

WIKISharing content(e.g. www.wikipedia.org)

blogsSharing knowledge(e.g. http://ronez.typepad.com/seminar)

-ideas- informations- business- knowledge- contacts- …

> What is a blog ?

The first editorial format born with

the web

A web site…

... made with articles

classified by dates…

… and categories

> What is a blog ?

An easy CMS(contentmanagementSystem)

> What is a blog ?

Trackbacks

RSS feeds

Permalinks

comments

> New formats

Unformal content and tone

Time sensitive content

> New contentsshort notes

Know-how…

commitment …

Center of interest …

cause …

company …

> Publishing unity around…

« blogrolls » includingthe blog inside a community

> interconnection

> RSS feeds : new dimension for information

Blog

contentOther Blogs & sites

content

Feed aggregator(software)

content

Blog search engines(technorati, google blog search..)

> RSS feeds : new dimension for information

> The info doesn't wait, it travels> For read or republish> The web site is no more the point of convergence, the user is on the center> RSS will kill newsletters ?

- RSS not compatible sith spam- No viruses- The reader decide- No psychological resistance on giving e-mail address

> Blog uses (1/2)

> Personal blogs

> Thematic blogsPassion, music, products

> Citizen blogmonputeaux.com

> Media blogssee : the Guardian Newsblogs

> Experts / SoHo BlogsSee: [Cup Of Tea], Crawford Killian

www.treonauts.com

blogs.guardian.co.uk/news/

crofsblogs.typepad.com/

> Blog uses (2/2)

> Managers / employees blogs- IBM - Microsoft (eg Robert Scoble)- SUN (2 000 persons)

> Thematic / LobbyTo put a theme on the political agenda, know the temperature, the opinion, discuss with customers

> Citizen blogmonputeaux.com

> PRex : Rumeur publique, PR Machineto publish information and/or PR through RSS rather than mailFor Public Relation (product placement)

> EventsApple Expo

> InternalKM, Project management, etc (eg rebranding blog Cap Gemini)

scoble.weblogs.com

http://www.blolf.org/

http://prmachine.blogspot.com/

> Blog uses : corporate use

> Blog typology

From Deutsch Bank research Think Tank report

> Why blog are successfull ?

IT'S SIMPLE

> To read> To understand> To explain> To find> To install

IT'S NOT EXPENSIVE

IT'S PRODUCES QUICK & VISIBLE RESULTS

Blogs for Steria ?

INTERNAL :> Employees / management> Themes> Job alert> Ideas / Think tank ("laboratory of unreal ideas")> Events orgnization, registration + feedback> training

EXTERNAL> Products> Press> Lobby / « corporate evangelism »> White papers> experts...