blackberry innovation forum: social media and business communication
DESCRIPTION
Global Business Speaker Erik Vermeulen presents at the 2011 BlackBerry Innovation Forum in Johannesburg. In this presentation he shares how Social Media platforms can be instrumental in building corporate culture, as well as be effective in communicating with employees, customers and business partners.TRANSCRIPT
Effective Communication using Social Media.Erik Vermeulen
SHEER DRIVING PLEASURE
BEAT THE BENZ
GLOBALLY CONNECTING PEOPLE
HIP GEEK
Why is company culture important?
68% of customers leave because of poor employee attitude.
41% of customers are loyal because of a good employee attitude.
70% of customer brand perception is determined by experiences with people.
Global Economic Change
Attention Economy Attraction Economy
Interruption Engagement
Reactive Interactive
Big Promises Intimate Gestures
What you need What I want
Right now, Gen Y outnumber Baby Boomers,
96% belong to Social Networks
In 1995, the
average person had
27connections.
In 2005, the
average person had
215connections.
SMS= Brand
WHO?
How can we help you?
WHAT?
Lesson #1
Listen
Lesson #2
Grow organically
Lesson #3
Employees and Customers own your brand
Lesson #4
Involve employees and customers.
© 2011 Research In Motion Limited. All rights reserved. BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other trademarks are the property of their respective owners.
@ErikMVermeulen