blackberry innovation forum: using social networking for sme marketing
DESCRIPTION
Global Business Speaker Erik Vermeulen was invited to speak at the Johannesburg leg of the BlackBerry Innovation Forum. He shared with the audience how and why it is fast becoming essential for SME's to embrace Social Media as part of their marketing mix.TRANSCRIPT
Effective Marketing with Social Media.Erik Vermeulen
Social Media Marketing is the biggest revolution since....
7/10 SME’s say Social Media tools have helped them build closer relationships with customers and partners.Loudhouse Research, 2011
Ogilvy
Right now, Gen Y outnumber Baby Boomers,
96% belong to Social Networks
Years to reach 50 million users....
Radio 38 years
Years to reach 50 million users....
TV 15 years
Years to reach 50 million users....
Internet 4 years
”
BlackBerry App World...
1 Billion apps downloaded
Over 3 million DAILY downloads
In South Africa in 2009
76% of people >16 years of age logged onto Social Networking sites.
Added 100 million users in 9 months
”
Facebook for BlackBerry smart-phones has doubled the user base in the last 12 months with 37 million monthly active users.
80% of companies are using
as their primary tool for recruitment.
80% of
users are tweeting from mobile devices.
”
for BlackBerry smartphones is one of the top mobile Twitter clients with approximately 28 million downloads.
In 1995, the
average person had
27connections.
In 2005, the
average person had
215connections.
Businesses using Social
Media are TWICE as likely to see opportunities to win clients from large competitors.Loudhouse Research, 2011
”
for BlackBerry smartphones is one of the top mobile Twitter clients with approximately 28 million downloads.
WHO?
WHAT?
Be authentic and
congruent
Service
NOW
Ruthlessly give away
free information
Consumers are irrational
HOW?
Create HOPE
By 2015 20% of companies using Social Media will lead their industries in revenue growth.Loudhouse Research, 2011
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@ErikMVermeulen