Effective Communication using Social Media.Erik Vermeulen
SHEER DRIVING PLEASURE
BEAT THE BENZ
GLOBALLY CONNECTING PEOPLE
HIP GEEK
Why is company culture important?
68% of customers leave because of poor employee attitude.
41% of customers are loyal because of a good employee attitude.
70% of customer brand perception is determined by experiences with people.
Global Economic Change
Attention Economy Attraction Economy
Interruption Engagement
Reactive Interactive
Big Promises Intimate Gestures
What you need What I want
Right now, Gen Y outnumber Baby Boomers,
96% belong to Social Networks
In 1995, the
average person had
27connections.
In 2005, the
average person had
215connections.
SMS= Brand
WHO?
How can we help you?
WHAT?
Lesson #1
Listen
Lesson #2
Grow organically
Lesson #3
Employees and Customers own your brand
Lesson #4
Involve employees and customers.
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@ErikMVermeulen
