big bazar internship report (2) j - copy

7/25/2019 Big Bazar Internship Report (2) j - Copy

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A REPORT ON INTERNSHIP AT BIG BAZAAR

Submitting in partial fulfillment of the requirementsFor the Award of the Degree of

BACHELOR OF BS!"ESS #A"A$E#E"%

B&'

(i&a Sharma

TABLE OF CONTENTS


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S.No Content Page No

)* !ntrodu+tion ,-.

)/ Compan& 0rofile 1

)2 Organi3ation Stru+ture *)

)4 Fun+tional departments *4

)5 Best 0ra+ti+es *5

)6 Learning Out+ome /*

), Con+lusion //

INTRODUCTION


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! ha7e sele+ted Future 8alue Retail 9Big Ba3ar: as the organi3ation for m& internship during

this summer; ! ha7e approa+hed the manager to request for the permission to do internship;

%he store manager was +on7in+ed with m& e /)*5 to

6th(une> /)*5; ?or=ing Da&s' #onda& to Sunda& and timings from ** am to 6 pm; But !

sta&ed ba+= in offi+e along with m& mentor till ,pm on +ertain o++asions;

During the period of m& internship> ! ha7e 7isited all the se+tions in the store but was

primaril& wor=ing at the Customer Ser7i+e Des=; ! ha7e intera+ted with people wor=ing indifferent se+tions in the store and ha7e primaril& parti+ipated in their da& toda& business

a+ti7ities for the purpose of stud& and understanding the pra+ti+es;

#r;"eera@ the store manager too= me to #r;Sura@> m& team leader on the first da& for the

indu+tion program; %he HR manager e rules and

regulations> poli+ies and ma@or departments;

%he se+ond da& onwards m& internship started with obser7ing the fa+ilities and pra+ti+es of

the store; #& internship started with understanding the basi+ wor=ing pro+ess and +ustomer

handling at the store; But ! mainl& wor=ed at Customer Ser7i+e Des=; #& team leader was

7er& helpful and friendl&> he e how to tal= with the +ustomer and +on7in+e them; How to build the

relationship with the +ustomers; And how the others fa+ilities are pro+essed;

Big Ba3aar pro7ides fa+ilities li=e free alteration of +lothes pur+hased from store> free home

deli7er& within 4. hours on a pur+hase of *))) and abo7e and free gift wrapping; ! learned to

do all these things and also to maintain the boo= =eeping as all these is pra+ti+ed at CSD ;

During the two wee=s of internship at Big Ba3aar ! +ame to learn man& things and basi+all&

the attitude and beha7ior of the e


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managers; ! ha7e seen different t&pes of +ustomers with different attitudes li=e man& of them

were aggressi7e some were polite; And dealing with all these +ustomers is a tuff wor= to do;

!n m& last da&s ! ha7e also learned the o7erall wor= and intention of other se+tions li=elo&alt&> +ash +ounters et+; And had an idea of their wor=s; And this is how two wee= passed

7er& soon and ! learned lots of things there; And now am ha7ing brief =nowledge about the

wor=s done there and it was a good e


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About Future a!ue Reta"!#

%he Future group is an !ndian pri7ate +onglomerate> headquartered in #umbai; %he +ompan&

is =nown for ha7ing a signifi+ant prominen+e in the !ndian retail and fashion se+tors> with

popular supermar=ets li=e Big Ba3ar and Food Ba3ar> lifest&le stores li=e Brand Fa+tor&>

Central> et+; and also ha7ing notable presen+e in integrated food and F#C$ manufa+turing

se+tors; Future Reta"! 9initiall& 0antaloons Retail !ndia p7t; Ltd; 90R!L:: and Future

L"$e%t&!e Fa%'"on%( two operating +ompanies of Future $roup> are among the top retail

+ompanies listed in BSE with respe+t to assets> in "SE with respe+t to mar=et +apitali3ation;

%he group is +urrentl& de7eloping o7er 5) malls and +onsumption +enters a+ross the +ountr&

and has for ies Future $roups 7ision is to> deli7er med a @oint 7enture +ompan& fo+using on

mall management with Singapore-based CapitaLand> one of Asias largest propert&

+ompanies Future $roups 7ision is> Everything, Everywhere, Every time to EveryIndian

Consumer in the most profitable manner; %he group +onsiders !ndian-ness as a +ore 7alue

and its +orporate +redo is ) Re*r"te ru!e%( Reta"n +a!ue%;

Future the word whi+h signifies optimism> growth> a+hie7ement> strength> beaut&>rewards and perfe+tion; Future en+ourages us to e our abilit& to learn> unlearn and re-learn our abilit& to e7ol7e;

%he motto of Future $roup> to not to wait for the Future to unfold itself but +reate future

s+enarios in the +onsumer spa+e and fa+ilitate +onsumption be+ause +onsumption is

de7elopment; %hereb&> it will effe+t so+io-e+onomi+ de7elopment for their +ustomers>

emplo&ees> shareholders> asso+iates and partners; %heir +ustomers will not @ust get what the&

need> but also get them where> how and when the& need; %he& are not @ust posting

satisfa+tor& results> the& are writing su++ess stories;

;


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ORGANISATION STRUCTURE

%he organi3ation stru+ture of Big Ba3aar is in the form of a h&brid organi3ational stru+ture

where president is the head and then the 7i+e president and below them +omes the mar=eting>

HR> +ategor& manager finan+e manager and operation head and below them are the

mar=eting head> HR head> +ategor& head> finan+e head and store manager;

BIG BAZAAR


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I%%e %a%ta aur a,,'a -a'"n na'"

Big Ba3aar has +learl& emerged as the fa7orite shopping destination for millions of its

+onsumers> a+ross the +ountr&> its su++ess is a true testament to the emotional bonding it has

established with the !ndian +onsumer> on a++ount of its 7alue offerings> aspirational appeal

and ser7i+e le7els;

Shop till &ou dropG Big Ba3aar has demo+rati3ed shopping in !ndia and is so mu+h more than

a h&permar=et; Here> &ou will find o7er *,)>))) produ+ts under one roof that +ater to e7er&

need of a famil&> ma=ing Big Ba3aar !ndias fa7orite shopping destination;

At Big Ba3aar> &ou will get the best produ+ts at the best pri+es from apparel to general

mer+handise li=e plasti+s> home furnishings> utensils> +ro+=er&> +utler&> sports goods> +ar

a++essories> boo=s and musi+> +omputer a++essories and man&> man& more; Big Ba3aar is the

destination where &ou get produ+ts a7ailable at pri+es lower than the #R0> setting a new

le7el of standard in pri+e> +on7enien+e and qualit&;

!f &ou are a fashion +ons+ious bu&er who wants great +lothes at great pri+es> Big Ba3aar is the

pla+e to be; Le7eraging on the +ompan&s inherent strength of fashion> Big Ba3aar has

+reated a strong 7alue-for-mone& proposition for its +ustomers; %his highlights the

uniqueness of Big Ba3aar as +ompared to traditional h&permar=ets> whi+h prin+ipall& re7ol7earound food> gro+eries and general mer+handise;

Boasting of an impressi7e arra& of pri7ate labels> Big Ba3aar is +ontinuall& stri7ing to

pro7ide +ustomers with a +omplete loo=; So be it mens wear> womens wear> =ids wear>

sportswear or part& wear> Big Ba3aar fashions'a% "t a!!

Foo/ Ba0aar


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A+ross !ndia> food habits 7ar& a++ording to +ommunit&> +ustoms and geograph&; Food

Ba3aar> through its multiple outlets addresses this; At the same time it offers best qualit&

produ+ts at wholesale pri+es to a wide +ross se+tion of the !ndia population; Food Ba3aareffe+ti7el& blends the loo=> tou+h and feels of the !ndian ba3aar with the +hoi+e> +on7enien+e

and h&giene that modern retail pro7ides; %he food and gro+er& di7ision of the +ompan& was

laun+hed in /))/-)2 and has grown to 4, stores nationwide at the end of the +urrent finan+ial

&ear; #ost stores are lo+ated within Big Ba3aar> Central and 0antaloons and a+t as strong

footfall generators; %here are separate stand-alone Food Ba3aars as well; %he business

+ontributed @ust fewer than 5) per +ent of 7alue retailing> and about /) per +ent to the

+ompan&s turno7er during /))5-)6; Food Ba3aar offers a 7ariet& of dail& +onsumptionitems> whi+h in+lude staples> soaps and detergents> oils> +ereals and bis+uits; On the produ+t

+ategor& side> the primar& segregation is done on the basis of staples> fresh produ+e> branded

foods and home and personal +are produ+ts;

GROUP ISION#


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Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer

in the most profitable manner;

GROUP MISSION#

Future $roup shares the 7ision and belief that their +ustomers and sta=eholders shall be

ser7ed onl& b& +reating and e +reating retail realt&> ma=ing

+onsumption affordable for all +ustomer segments - for +lasses and for masses; %he& shallinfuse !ndian brands with +onfiden+e and renewed ambition;

%he& shall be effi+ient> +ost- +ons+ious and +ommitted to qualit& in whate7er the& do; %he&

shall ensure that their positi7e attitude> sin+erit&> humilit& and united determination shall be

the dri7ing for+e to ma=e them su++essful.

CORE ALUES#

!ndian ness' Confiden+e in themsel7es;

Leadership' %o be a leader> both in thought and business;

Respe+t and Humilit&' %o respe+t e7er& indi7idual and be humble in their +ondu+t;

!ntrospe+tion' Leading to purposeful thin=ing;

Openness' %o be open and re+epti7e to new ideas> =nowledge and information;

8aluing and "urturing Relationships' %o build long-term relationships;

Simpli+it& and 0ositi7it&' Simpli+it& and positi7it& in their thought> business anda+tions;

Adaptabilit&' %o be fle to meet +hallenges;

Flow' %o respe+t and understand the uni7ersal laws of nature;

FUNCTIONAL DEPARTMENTS


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Hu1an re%our,e /e2art1ent

F"nan,e /e2art1ent

Mar-et"ng /e2art1ent

Log"%t", /e2art1ent

Sa!e% /e2art1ent

Cu%to1er %er+",e /e2art1ent

A/1"n"%trat"on /e2art1ent

HUMAN RESOURCE DEPARTMENT

%he HR department of Big Ba3aar is 7er& d&nami+; Emplo&ees are the biggest

strength and asset of an& organi3ation and the HR dept reali3es this 7er& well

; %h is i s 7 er & e 7i de nt f ro m t he w a& t he H R d ep ar tm en t h an dl es a ll i ts

emplo&ees; %he& ta=e utmost +are to sele+t> train> moti7ate and retain all the

e mp lo &e es ; %h e& h a7 e t o + on ti nu ou sl & d e7 el op p ro gr ams f or a ll t he

emplo&ees; For an& hr a+t i7i t& one of the ma@or a+t i7i t ies is re+rui tment of

the emplo&ee; %he fol lowing are the main sour+es through whi+h big ba3aar

re+ruit i t emplo&ees; Sour+es of Re+ruitment:

Consultan+& Ser7i+es' For top le7el management> emplo&ees are re+rui ted

through pri7ate +onsultants;

?al=-ins' %his i s the main sour+e through whi+h Big Ba3aar re+ruit s i t s

e mp lo &e es ; 0 eo pl e s ee =i ng @ ob u su al l& t he ms el 7e s a pp ro a+ h t he H R

department for @ob 7a+an+&;

FINANCE DEPARTMENT

Finan+e Department Finan+e is the l i fe blood of an& business; %he Finan+e

department of Big Ba3aar performs a few basi+ fun+t ions> su+h as preparing

the Stores !n+ome and E


11/18

+olle+t ing and deposi t ing the +ash re+ei7ed in the +ompan&s ban= a++ount

dail&; Re7iew of 0erforman+e' %he Compan& +rossed * billion turno7er mar=

during the &ear under re7iew> ha7ing re+orded a robust growth in both the top

line as well as in bottom line;

MAR3ETING DEPARTMENT

!t Is said that people need to hear an offer at least se7en times before the& bu&;

%hat +on+ept +ertainl& wor=s against the single step mar=et ing method; %he

#ar=eting department is responsible for mar=eting of Big Ba3aars produ+ts

through different media l i=e %8> radio> newspapers> banners> pla+ards et+;

%he mar=et ing depar tment has to de+ide and ident if& the most ef fe+ ti7emedium to at t ra+t the +ustomers to Big Ba3aar thereb& in+reasing the sales;

%he department has to design +reati7e and attra+ti7e ad7ertisements through

whi+h the +ompan&s p rodu+t s +an be p romoted to the +us tomers ; % he

+ompan& has to 7isit different +ompanies and has to enter in tie-ups for all i ts

ad7ert isement +ampaign; %he mar=et ing department also +onsists of another

separate depar tment whi+h i s =nown as 8isual #er+handis ing ; 8isual

mer+handi sing i s an a rt b& whi+h a r et ai le r ma=es the s to re t al= to i ts

+ustomers; %he +olors> signage> l ights> loo= and feel> e7er&thing is ta=en into

a++ount ; ! t is 7er& important to f igure out what is the stor&> the pi+ture> the

id ea th at i s b ein g s old t o t he + us tomer s; An oth er +o n+ ept th at wa s

in+orpora ted in B ig Ba3aa r f rom the beg inning was tha t o f Ca tegor&

management as opposed to the brand mer+handising pra+ti+e that is followed

b& man& retailers; Categor& management is based on the belief that a

+ustomer wal=s into a store loo=ing for part& shirt or a formal trouser> rather

than a par t i+ular brand; %herefore the s tore i s des igned a++ording to the

+ategories li=e mens formal wear> womens western wear or a +asual wear;

?ithin the organi3at ion too> teams were di7ided a++ording to the +ategories

that the& managed> ra ther than the brands ; Big Ba3aar wanted to ha7e a

+omplete bouquet of produ+ts in ea+h +a tegor& a t d i fferent pr i+e-points>

design> fabri+> s i3e and +olor ; %he ob@e+t i7e was to +reate t raff i+ dri7ers

within the Store rather than ma=e brands +ompete with ea+h other; Fo+using

on +ategories also helped to a+hie7e a le7el of perfe+tion within the spe+ifi+


12/18

s eg me nt s; %h is d ep ar tm en t i s r es po ns ib le f or t he a tt ra +t i7 e p ro du +t

arrangement in the Store with respe+t to their nature; %he basi+ fun+t ion of

this department is i t di7ides the Store into some departments based on the

nature of the produ+t and a lso wi thin the depar tment i t de+ides how theprodu+ts should be arranged =eeping in mind the +ustomers taste; !t also

a rr an ge s t he p ro du +t s t o a tt ra +t t he + us to me rs a nd a ls o e ns ur e e as &

a7ailabilit& of produ+ts;

LOGISTICS DEPARTMENT

Logisti+s is a 7er& important department of Big Ba3aar; !t is responsible for

pro+uring the sto+= of all the produ+ts of the different departments; %helogist i+s department re+ei7es the goods from the warehouse; %he logist i+s

department re+ei7es the sto+= of different goods and 7erifies the quantit& and

qua li t& o f the goods w ith the par ti +u la rs g i7en in the $oods Re+ei7ed

Sta tement whi+h i t re+e i7es a long wi th the s to+=; %hen i t +he+=s for an&

damage in the s to+= re+ei7ed; ! f t he re i s no damage in the s to+= > a ft er

r e+ording i t i n the Sto+= !nward Reg is te r d ispa t+hes the goods to the

respe+ti7e department ta=ing the signature of the Departmental #anager; On

the other hand if there is a damage in the goods or if the goods do not mat+h

the deta i l s g i7en in the $oods Re+ei7ed S ta tement > i t enters in the S to+=

Outward Regis ter and sends i t ba+= to the warehouse a long wi th a $oods

Returned "ote gi7ing full information regarding the reason for returning ba+=

the goods and the defe+t or damage in the goods; %he logist i+s department

re+ei7es two tru+=loads of sto+= e7er& da&; !t is the respe+ti7e departmental

#anagers who pla+e an order to the Jonal head off i+e through e-mai l for

s to+= o f goods when the& fee l t ha t t he s to+= has to be r ep len i shed ; % he

log is ti +s depar tment wor=s in +omplete +oord inat ion w ith a ll t he o ther

departments to ensure that the sto+=s are re+ei7ed and maintained properl&;

SALES DEPARTMENT

%his department is responsible for the +ol le+t ion of sales amount i ;e ; > +ash

sales; %here are in all /5 +ash +ounters in the Store; %here is a Head Cashier

to whom al l the +ahiers report and submit the total sales amount +ol le+ted


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throughout the da& b& the +ashiers ; !n addition to +ash al l leading +redit and

debit +ards are a++epted at no e the

+ashier has to pa+= the produ+ts neat l& in a plast i+ +o7er a++ording to the

+ustomers needs; At the time of +losing the billing +ounter> the +ashier has to

gi7e a s tatement of +ash> with al l part i+ulars of different denominations of

+ash> amount +olle+ted through +redit +ards> amount +olle+ted in debit +ards>amount +ol le+t ed in Sode the differen+e amount will be

returned to the +ustomer and on the other hand if a +ustomer bu&s a produ+t

more than the amount in the +redit note> the +ustomer will be as=ed to pa& the

differen+e amount; %his department is also responsible for announ+ing all the

offers running in the s tore on different produ+ts throughout the da&; %his dept


14/18

also does gif t wrapping for an& produ+t i f the +ustomer wants i t a t free of

+ost;

% he d ep t a ls o + ol le +t s + us to me rs o pi ni on K f ee db a+ = f or + on ti nu ou s

impro7ement in their ser7i+e; %he ultimate aim of this department is to helpand sat isf& the +ustomer in e7er& possible manner and ma=es the +ustomers

e house=eeping> se+ur it& e t+; %he s tore maintenan+e i s

+on+erned with the proper running of the store in +o-ordinat ion with al l thedepartments; ! t also has to ensure proper ba+= up power suppl& in t imes of

power +uts; %he House=eeping is +on+erned with =eeping all the departments

of the Store +lean and neat al l the t ime; Co7ers and other wastes should be

properl& +leaned and the floor is swept regularl& to =eep it +lean; %he

Se+uri t& se+t ion is +on+erned with the se+uri t& of the ent ire s tore; Se+uri t&

department =eeps a 7igilant +he+= on all the people entering and departing at

the 7ar ious ent r& and e sto+= register> 7isitors register

et+; %he& +he+= all +ustomers bill before letting them out of the store; %he&

ensure orderliness in the store and pre7ent shrin=age or pilferage of goods to

minimi3e the loss arising out of it ; %he house=eeping and se+urit& are outside

agen+ ies emplo&ed b& the s to re on a +on tra+ t bas is to t a=e +are o f the

respe+ti7e fun+tions;

% he Admini st ra tion depar tment a lso has a separate se+ tion =nown as

!nformation %e+hnolog&; %his department is responsible for the maintenan+e

of a ll t he s&s t ems o f the S to re a ll b il li ng ma+hines the ir fun+t ioning

networ=ing wi th the master ma+hine e t+ ; ! f there i s an& problem wi th the

ma+hine in an& depar tment in the s tore > then th is depar tment +omes in to

fun+t ion; % hi s dep t int egra tes a ll t he s&s tems in the s to re and p roperl&

maintains all of them;


15/18

BEST PRACTICES

PROFIT CLUB

!t pro7ides an opportunit& to the +ustomers to be a member of profit +lub; %herefore the&ha7e to gi7e the amount of *)))) and the& will be benefited with e


16/18

SCHEMES AND INNOATIONS

6EDNESDAY BAZAR

%he +on+ept of ?ednesda& ba3aar was promoted as hafte ka sbse sasta dininitiated in (an

/)),> the idea behind this s+heme was to draw +ustomers to stores on ?ednesda&> the da&when +onsumer presen+e is usuall& less; A++ording to the +hain> the aim of the +on+ept was

to gi7e homema=ers the power to sa7e the most;

MAHA BACHAT

%he +on+ept is mega savingwas introdu+ed in the &ear /))6 as a single da& +ampaign with

promotional offers a+ross the +ompan& outlets; O7er the &ears> the +on+ept has grown to

be+ome a si the great exchange offer allows +ustomers to e


17/18

%his se+tion +ontains the home ware applian+es and the required produ+ts whi+h has a

demand b& the +ustomers;

=. BEAUTY PRODUCTSBeaut& produ+ts of different brands are also there in the store; Handled and promoted b&

different brand staffs; Brands li=e la=me> Himala&a> LOreal> garnier et+;


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CONCLUSION

%he report re7eals that there is huge s+ope for the growth of organi3ed retailing and

impro7ement of Big Ba3aar Store in 0atna +it&;

?ith the +hanging lifest&le> moderni3ation and westerni3ation there e health>

beaut& produ+ts> +lothing footwear> durable goods so it be+ome quite easier for the

+ustomer to bu& from one shop and hen+e is a +on7enient wa& of shopping when

+ompared to unorgani3ed retailing;

Aggressi7e #ar=eting is the =e& to in+reasing the mar=et share in this area> sin+e the

mar=et has a lot of potential both in terms of untapped mar=et;

big bazar internship report (2) j - copy

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