Information and Communication Technology

Outcome of the Belgian

Mobile ecosystem monitor.

Tanguy De Lestré

@appalliancebe

@momobxl

@tdelestre

Belgian app economy?

Belgian app economy?

85 companies

600 employment

growing +20% annually

(survey) Segmentation mobile player

(85)

1 Tailored mobile software apps

6 Mobile software product solution

2 Strategy

5 Operation support mobile app deployments

4 Lead user

7 Business proces

3 Framework

(project Smartinnovator – IWT – Agoria)

0

5

10

15

20

25

30

35

activity7

activity3

activity4

activity5

activity2

activity6

activity1

Survey app economy

Belgium

Survey 2013- respondents profile

• 1 Mobile developer

• 2. Mobile marketeer

• 3. Mobile App project manager

Origin respondents

• 1 Brussels and W Brabant area

• 2. Oost Vlaanderen

• 3. Antwerp

• 4. Limburg / VL. Brabant

• 5. West Vlaanderen

• 6. Hainaut

• 7. Other

(survey)App categories developed

Main category Business to Business

0% 10% 20% 30% 40% 50% 60% 70%

Game

Music

Navigation

Health and Fitness

Business (b-b)

Education

Entertainment

Media

Frameworks

Machine-to-Machine

Other

(survey) Where are you working?

• 1. Startup

• 2. Freelancer

• 3. IT integrator

Working at…start-up, freelance, it integrator

0% 10% 20% 30% 40% 50% 60%

Hobbyist (less than 1 year experience)

Start-up

Freelancer

Marketing Agency

IT integrator

in-house IT development

Media company

Other

How do you generate revenue?

0% 10% 20% 30% 40% 50% 60%

I work as a freelancer on customer projects

I’m not really making a living out of it, I just do it as a hobby

I am on the payroll of a company developping apps

Other

(survey) Main issues

• 1. Mobile app discovery

• 2. Funding

• 3. Life Work/balance

Main issue: marketing

0% 10% 20% 30% 40% 50% 60% 70%

I cannot choose which platform to focus on.

I’m looking for funding to bootstrap my business

I have a hard time balancing my day time job with my hobby projects

Marketing: mobile app gets little discovery in the app stores

I can't identify the right business model

I don't find the right IT skills

Other

App revenu model

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Work oncommisisoned app

Pay per download Freemium Advertising In App purchase Subscription

Role mobile operator

0% 10% 20% 30% 40% 50% 60% 70% 80%

mobile data provider

mobile voice provider

payment provider

API provider

Leave developers alone

Providing support

Supermarket for 3rd party mobile services

Most popular app stores

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Amazon Appstore

Google Play

Blackberry App World

iOS appstore

Windows 8 Store

Other

Platform developed

0% 20% 40% 60% 80% 100% 120%

Smartphone

Feature phone

Tablet

TV set top box

E-reader

Watch and other linked gadget

Game console

Other

Software platform

Number of apps developped

2012

20130%

10%

20%

30%

40%

50%

60%

70%

zero

one to five

five to ten

over ten

2012

2013

App/Mobile website :

www.appalliance.be

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