the mobile ecosystem - apis & opportunities

Copyright © momomo Mobile Monday Montreal . All rights reserved

The Mobile Ecosystem: APIs and Opportunities

Sylvain Carle - Praized, MobileDev Camp Jean-Luc David - YPG & Yellow API.com


MobileTeach Montreal 2011. • 4 days of training on all major mobile platforms • 9 sessions on Android and cross-platform (Mono) • 5 sessions on iPhone and iPad • Many sessions on Windows Phone 7 and Silverlight • Day-long workshop on Windows Phone 7 (June 3rd) • G0005GUVSM - $100 Rebate Code

http://devteach.com/mobileteach

Free Pass Draw


Big Business & the Mobile Ecosystem. “Should larger companies integrate themselves in the mobile ecosystem?”


3 Key Questions. • Where are the mobile opportunities? • Where are the new channels? • What are the risks/rewards of an open model?


Mobile is sexy.


Canadian Smartphone Users.


Low Mobile Penetration.

Rank Country or region Number of mobile

phones Population

% of population

Last updated

— World Over 5 billion 6,909,500,000[1] 2010[2]

1 China 863,000,000 1,341,000,000[3] February 2011[4]

2 India 791,381,574 1,210,193,422[5] 66.36 February 2011[6]

34 Canada 24,037,372 34,238,035 70.2 Q3

2010[36

• United States • Australia • UK • Jamaica

http://en.wikipedia.org/wiki/World

http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use


http://en.wikipedia.org/wiki/People's_Republic_of_China



http://en.wikipedia.org/wiki/India



http://en.wikipedia.org/wiki/Canada



Do you know if your mobile device

has a GPS feature?

Moderate Awareness

Low Usage

Early days for LBS.


Application Mobile Website

Apps vs Mobile Web.


Canadian Developers Ecosystem.

Population:

2 Million


What platforms do developers build on?

Selections # of

Responses % of

Responses

Online/browser 445 41%

Mobile 346 32%

Online/widget 165 15%

Desktop (Silverlight, AIR) 94 9%

Hardware 34 3%


Mary Meeker, Morgan Stanley

Morgan Stanley Report.


Downloaded Applications 2+ Million

Yellow Pages Group.

Application in Productivity Category in Canada Per Apple #1


Yellow Pages Group

has changed

Case Study.


Think like an astronaut.


What’s an API?

- Robert Scoble Author of tech blog Scobleizer


John Musser Founder, Programmable Web

Web & API Evolution.


Business Model Evolution.


• YellowAPI was launched on September 17th, 2010

• 700 developers signed up


Advertisers

Content

Technology

Business Listings / Profile

Media Reviews

Applications

Closed API Model.


Advertisers

Content

Technology

Business Listings / Profile

Media Reviews

Applications

Open API Model.


0

500

1000

1500

2000

2500

2005 2006 2007 2008 2009 2010

Data from Programmable Web

Open APIs from 2005-2010.


0

100

200

300

Why do you work with APIs?

Question 4

Selections # of

Responses % of

Responses

Fun, Fame & Glory 267 37%

My employer pays me to 257 36%

Make extra money outside of my day job 120 17%

Other 70 10%

•Total Registration Survey Size – 530

Question 4

My employer pays me to

Fun, Fame & Glory

Make extra money outside of my day job

Other

Why use an API?


24

Source: NPR

Pageview growth: NPR.org vs NPR mobile

Mobile is driving APIs.


60% 15% 15%

Mobile

Web

10%

Searches on YP by Platform.


0

1

2

3

4

5

6

7

0

50

100

150

200

250

300

350

Jul-

08

Sep

-08

No

v-0

8

Jan

-09

Mar

-09

May

-09

Jul-

09

Sep

-09

No

v-0

9

Jan

-10

Mar

-10

May

-10

Jul-

10

Sep

-10

Bill

ion

s

Tho

usa

nd

s

iOS Apps Available

iOS App Downloads

Data from Wikipedia

App Store Growth.


Programmable Web

API Business Models.


Simple is beautiful

API Kung Fu.


SDKs & Tools.

• New Data Sets • Social API • Monetization

http://www.yellowapi.com/sdk


Incubation.


Hackdays.


So what can they build in

6 hours?


Mobile Innovation.


Web Innovation.


Business Innovation.


Toilet Innovation.


Big Partners.


Summary. •Mobile opportunities are abound - early days •Developers & APIS provide an opportunity to scale your reach & impact. •Open models are being adopted by Netflix, Sears, Yellow Pages…are you open?


[email protected]

@jldavid

linkedin.com/in/jldavid

Merci! Thank You!