TheMobileLoca-onEcosystem

MarcPrioleau

MarcPrioleau

Explana-on&Caveats•  Thea<achedslidesareintendedasahigh‐levelguidetohelpunderstandthevariouspartsof

themobileloca-oneco‐system.Mostcompaniescanbebroadlycategorizedintooneormoreoftheseclasses

•  Manycompaniesinthemobileloca-onspaceexistinmorethanoneclass.Choosingwhichclassestoownandwheretopartneristhestuffthatdrivescompe--veadvantage

•  Thisismeanttobeillustra-ve,notcomprehensive

•  Someaccuracyhasbeensacrificedforsimplicity.

•  Thisinforma-onwasdevelopedbyMarcPrioleauandisreleasedunderaCrea-veCommonslicense.Itcanbefreelyusedaslongasitisproperlya<ributed.

MarcPrioleau

MobileLoca-onEcosystem‐Descrip-on

Prioleau Advisors!

PlaJorms

Content

Loca-onMgmt

PlaJorms

Applica-ons

AdMone-za-on

Technologiesandservicesrelatedtodeterminingone’sposi-onandthenmanagingthatloca-on

Geospa-alandnon‐geospa-alcontentthatis

usedinapplica-onscrea-on

Naviga-on SocialNetworks

LocalSearch

Commerce

Analy-csplaJormsthatanalyzeand

derivecontextfromloca-onbaseddata

Adver-sing/Marke-ngplaJormsthatsupplyloca-onbasedadsandoffers

Mul-‐appplaJormsthatsupportMaps/Routes

Mul-‐thousandpar-cipantsincludingfollowingmajorareas

and/orMul-‐appplaJormsthatprovidegeocodingandaPlacesdirectory

MarcPrioleau

MobileLoca-onEcosystem

PlaJorms

Content

Loca-onMgmt

PlaJorms

Applica-ons

AdMone-za-on

Posi-oningGPSWiFiIndoor

Loca-onAggrega-on

Presence/Privacy

Maps

PlacesDirectories

UserGenerated

Traffic/Other

Naviga-on SocialNetworks

LocalSearch

Commerce

Analy-csAdver-sing/Marke-ng

Maps/Routes Placesand/or

MarcPrioleau Prioleau Advisors!

MobileLoca-onEcosystemCompaniesshownareexamplesonly.Notexhaus-velis-ng

PlaJorms

Content

Loca-onMgmt

PlaJormsMaps/Routes Places

Applica-ons

Naviga-on SocialNetworks

LocalSearch

Commerce

Analy-csAdver-sing/Marke-ngPosi-oning

Loca-onAggrega-on

Presence/Privacy/Alerts

AdMone-za-on

MarcPrioleau Prioleau Advisors!

Example1:Self‐ContainedLoca-on:Google

PlaJorms

Content

Loca-onMgmt

PlaJorms

Applica-ons

AdMone-za-on

Naviga-on Soc.Nets LocalSearch Commerce

Analy-csAdver-sing/Marke-ng

Maps/Routes Places

and/or

AdWords/AdSenseGoogleBoost

LocalBusinessCenter

LocalBusinessCenterAdSenseBoost

Millionsofaffiliateapps

TrafficDataCrawledWebContent

SearchResultsGooglePlacesGoogleBase

MarcPrioleau Prioleau Advisors!

PlaJorms

Content

Loca-onMgmt

PlaJorms

Applica-ons

Subscrip-on

AdMone-za-on

MarcPrioleau

Example2:PartnershipModel:FullPower

Prioleau Advisors!