back to the future with local search - mozcon 2015 - mary bowling
TRANSCRIPT
@MaryBowling #Mozcon
Photo by Theilr
Google local algos
@MaryBowling #Mozcon 2015 @MaryBowling #Mozcon
Photo by Theilr
Google local algos
Marketing tactics
@MaryBowling #Mozcon
2004
@MaryBowling #Mozcon
2007
@MaryBowling #Mozcon
2008-2009
@MaryBowling #Mozcon
2010
@MaryBowling #Mozcon
2012
@MaryBowling #Mozcon
2013
@MaryBowling #Mozcon
2015
@MaryBowling #Mozcon
Google local algos
@MaryBowling #Mozcon
Google local algos
Marketing tactics
@MaryBowling #Mozcon
Proximity Relevance Prominence
@MaryBowling #Mozcon
Proximity Relevance Prominence
@MaryBowling #Mozcon
Proximity Relevance Prominence
@MaryBowling #Mozcon
Proximity Relevance Prominence
@MaryBowling #Mozcon
Centroid
@MaryBowling #Mozcon
2004
2015
Dominate in the area around you @MaryBowling #Mozcon
Expand realistically
@MaryBowling #Mozcon
Virtual =
fake
@MaryBowling #Mozcon
http://www.investopedia.com/terms/v/virtual-office.asp
@MaryBowling #Mozcon
Google says: “Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable.”
@MaryBowling #Mozcon
Fake ?
maybe
@MaryBowling #Mozcon
Google says: “If your business rents a temporary, ‘virtual’ office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours.”
@MaryBowling #Mozcon
Faking it ?
Photo by @Doug88888
@MaryBowling #Mozcon
@MaryBowling #Mozcon
Google needs to trust location
@MaryBowling #Mozcon
@MaryBowling #Mozcon
Citation: “A mention of a business name in close proximity to its address, phone number, or both. Used by the search engines to weigh both the accuracy and popularity of businesses in their indexes.”
https://moz.com/learn/local/local-search-terms-glossary
@MaryBowling #Mozcon
Citations quality over quantity
Apple Maps Connect
@MaryBowling #Mozcon
@MaryBowling #Mozcon
GMB guidelines have changed https://support.google.com/business/answer/3038177?hl=en
@MaryBowling #Mozcon
New rules for agencies
@MaryBowling #Mozcon
Categories reinforce relevance
@MaryBowling #Mozcon
Be specific
@MaryBowling #Mozcon
Reinforce categories Add sub-categories
@MaryBowling #Mozcon
Use category tools
https://moz.com/local/categories/engine/mozlocal http://blumenthals.com/Google_LBC_Categories
@MaryBowling #Mozcon
@MaryBowling #Mozcon
Build pages for cats and subcats
@MaryBowling #Mozcon
@MaryBowling #Mozcon
@MaryBowling #Mozcon
@MaryBowling #Mozcon
Local Ranking Factors Survey
https://moz.com/local-search-ranking-factors
@MaryBowling #Mozcon
Listen to your customers
@MaryBowling #Mozcon
Fix business problems
@MaryBowling #Mozcon
@MaryBowling #Mozcon
Get real links
@MaryBowling #Mozcon
Local links are easier
@MaryBowling #Mozcon
Grow local barnacles
@MaryBowling #Mozcon
Go hyper local
@MaryBowling #Mozcon
Build good local karma
@MaryBowling #Mozcon
Move referrals online
@MaryBowling #Mozcon
Use local media
@MaryBowling #Mozcon
@MaryBowling #Mozcon
