mozcon 2016 - building links in 2016
TRANSCRIPT
PowerPoint Presentation
Manyminds @kirsty_hulse
Persuasion, Data, & Collaboration: Building Links in 2016
Clients say no to our ideasWe cant get good dataExperts wont collaborateOur emails dont get repliesWe get coverage but not links
WE RELY ON PEOPLE, AND PEOPLE CAN BE PREDICTED AND TRAINED
CLIENTS THAT SAY YES TO IDEAS
http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-languageQUIT THE JARGON
PITCH SOMETHING INSANE
PITCH IDEAS USING QUESTIONS
Have you ever been on a plane and the person sitting next to you falls asleep?
Is it just me, or is that really awkward?
Do you wake them up?!
Or maybe its more polite to just wait?
There should be some defined rules around this.
Have you ever been on a plane and the person sitting next to you falls asleep?
Is it just me, or is that really awkward?
Do you wake them up?!
Or maybe its more polite to just wait?
There should be some defined rules around this.
GOOD, AFFORDABLE DATA
POLLFISH ARE AWESOME REALLY AWESOME
LIKE, I DONT EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME
30% off with mozconplf
GIVE YOUR SURVEYS TO PEOPLE WHO CARE
EXPERT OPINION AND QUOTES
421141016EXPERT ENDORSEMENT INCREASES REPLIESNUMBER OF RESPONSES
PAY JOURNALISTS
(FOR CONTENT FEEDBACK, STRATEGY ADVICE AND PRESS RELEASE AMENDS)
AMAZON NEW RELEASES IS A GOLDMINE
NOT SHITTY OUTREACH
USE EMBARGOS AND PRE SELL
USE SEXY LANGUAGE LIKE EMBARGO AND EXCLUSIVEhttp://www.blastmedia.com/2013/03/24/pr-terms/
CITATIONS YAY
CITING THE SOURCE ISNT ENOUGH
PLAY TO EGO
Total campaign time and cost = 2 days
Average position for keyword group 9 to 5
Over 6000 social shares
WHAT I SHOULD HAVE DONE
NATIONAL PRESS FIRST
PITCHED THE IDEA OVER THE PHONE
HOSTED STATS ONSITE
I CANT EVEN
KIRSTY HULSEManyminds @kirsty_hulse