mozcon 2016 - building links in 2016

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Manyminds @kirsty_hulse Persuasion, Data, & Collaboration: Building Links in 2016

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PowerPoint Presentation

Manyminds @kirsty_hulse

Persuasion, Data, & Collaboration: Building Links in 2016

Clients say no to our ideasWe cant get good dataExperts wont collaborateOur emails dont get repliesWe get coverage but not links

WE RELY ON PEOPLE, AND PEOPLE CAN BE PREDICTED AND TRAINED

CLIENTS THAT SAY YES TO IDEAS

http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-languageQUIT THE JARGON

PITCH SOMETHING INSANE

PITCH IDEAS USING QUESTIONS

Have you ever been on a plane and the person sitting next to you falls asleep?

Is it just me, or is that really awkward?

Do you wake them up?!

Or maybe its more polite to just wait?

There should be some defined rules around this.

Have you ever been on a plane and the person sitting next to you falls asleep?

Is it just me, or is that really awkward?

Do you wake them up?!

Or maybe its more polite to just wait?

There should be some defined rules around this.

GOOD, AFFORDABLE DATA

POLLFISH ARE AWESOME REALLY AWESOME

LIKE, I DONT EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME

30% off with mozconplf

GIVE YOUR SURVEYS TO PEOPLE WHO CARE

EXPERT OPINION AND QUOTES

421141016EXPERT ENDORSEMENT INCREASES REPLIESNUMBER OF RESPONSES

PAY JOURNALISTS

(FOR CONTENT FEEDBACK, STRATEGY ADVICE AND PRESS RELEASE AMENDS)

AMAZON NEW RELEASES IS A GOLDMINE

NOT SHITTY OUTREACH

USE EMBARGOS AND PRE SELL

USE SEXY LANGUAGE LIKE EMBARGO AND EXCLUSIVEhttp://www.blastmedia.com/2013/03/24/pr-terms/

CITATIONS YAY

CITING THE SOURCE ISNT ENOUGH

PLAY TO EGO

Total campaign time and cost = 2 days

Average position for keyword group 9 to 5

Over 6000 social shares

WHAT I SHOULD HAVE DONE

NATIONAL PRESS FIRST

PITCHED THE IDEA OVER THE PHONE

HOSTED STATS ONSITE

I CANT EVEN

KIRSTY HULSEManyminds @kirsty_hulse