K i c k P o i n t @ d a n a d i t o m a s o

S o c i a l M e d i a : P e o p l e F i r s t , " R u l e s " S e c o n d

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

I can’t wait to engage with my favourite brand

on Facebook!

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

What works for your market?

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Start with the market in mind.

#mozcon @danaditomaso

Even our words are wrong.

#mozcon @danaditomaso

Audience?

#mozcon @danaditomaso

Impressions?

#mozcon @danaditomaso

Reach?

#mozcon @danaditomaso

Pay attention to the signal,

not the noise.

#mozcon @danaditomaso#mozcon @danaditomaso

What happened tosocial media?

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Vertical video sucks.

#mozcon @danaditomaso#mozcon @danaditomaso

(On YouTube)

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We’re all turning digital.

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Let’s go beyond personas and audience research.

#mozcon @danaditomaso#mozcon @danaditomaso

Use attention research.

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

What makes good SMUX?

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Start from a SMUX-firstperspective.

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Psychographics

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Pick up the phone!

#mozcon @danaditomaso

Ask unusual questions.

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Analytics

#mozcon @danaditomaso

Separate strategic metrics from tactical

metrics.

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso

How much of your site traffic is via social media?

#mozcon @danaditomaso#mozcon @danaditomaso

Analytics tools are part of the problem.

#mozcon @danaditomaso

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Platform

#mozcon @danaditomaso

#mozcon @danaditomaso

Does your Facebookpage suck?

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Message

#mozcon @danaditomaso

Use your brand voice.

#mozcon @danaditomaso

Use your keyword research!

#mozcon @danaditomaso

MozCon Speakers= 1190 posts

#mozcon @danaditomaso

29 “SEO” posts

#mozcon @danaditomaso

23 “search” posts

#mozcon @danaditomaso

9 “social” posts

#mozcon @danaditomaso

45 “content” posts

#mozcon @danaditomaso

Are you inclusive?

#mozcon @danaditomaso#mozcon @danaditomaso

Intent

#mozcon @danaditomaso

#mozcon @danaditomaso

Ask yourself why.

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Consider all your interactions.

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Is your intent even possible?

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Play

#mozcon @danaditomaso

20 seconds is a long time.

#mozcon @danaditomaso#mozcon @danaditomaso

Everyone wants to play.

#mozcon @danaditomaso

Play is more than creepy taco faces.

#mozcon @danaditomaso

#mozcon @danaditomaso

#mozcon @danaditomaso

Challenge 1:Community Engagement

#mozcon @danaditomaso

Challenge 2:Charity Engagement

#mozcon @danaditomaso

Challenge 3:Showing Support

#mozcon @danaditomaso#mozcon @danaditomaso

People first, rules second.

#mozcon @danaditomaso

#mozcon @danaditomaso#mozcon @danaditomaso

Let’s break some rules.

D A N A D I T O M A S O

K i c k P o i n t @ d a n a d i t o m a s o