the truth about mobile-first indexing #mozcon 2017
TRANSCRIPT
The Truth AboutMobile-First Indexing
By: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
@SUZZICKS
MOBILE-FIRST INDEXING IS COMING SOON
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LAUNCHINGIN 2018!!!
MOBILE-FIRST INDEXING IS COMING SOON
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LAUNCHINGIN 2018!!!
(…Probably?)
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MOBILE-FRIENDLY DESIGN IS GOOD
FAKE NEWS@SUZZICKS
MOBILE-FIRST DESIGN
IS NOT THE SAME AS
MOBILE-FIRST INDEXING
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SO LETS BREAK IT DOWN
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WHAT IS MOBILE?
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WHAT IS FIRST?
A Level of Sequence or
Prioritization!
Not an Exclusion of
Other Content!
WHAT IS INDEXING
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BUT WHAT DOES IT ALL MEAN?
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AWESOME!
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CHAT BOTS GROWING FASTER THAN APPS
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WHO’S ON FIRST?
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WHO IS ON FIRST?
MobileFirst
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WHO IS ON FIRST?
Offline
FirstMobileFirst
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WHO IS ON FIRST?
Offline
FirstMobileFirst AI
First
@SUZZICKS
WHO IS ON FIRST?
Offline
FirstMobileFirst AI
First
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Voice
First
WHO IS ON FIRST?
Offline
FirstMobileFirst AI
First
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Voice
First
All Essentially the Same Thing
GOOGLE COLLECTS DATA FROM WEB & APPS
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BIG DATA & SEMANTICS
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APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’sCloud Hosted Data & Applications
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#DeviceIndependence
APP & WEB ARE PRESENTATION LAYERS FOR DATA
Any Company’sCloud Hosted Data & Applications
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WHY ARE AMP, PWA’S, APIS, DATABASES &JSON-LD RELEVANT HERE?
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CONTENT & DESIGN ARE COMPLETELY SEPARATE
WHY ARE AMP, PWA’S, APIS, DATABASES &JSON-LD RELEVANT HERE?
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WHAT HAS CHANGED?
90% of the World’s Data Was Created in the Past 2 Years
-?!#?!
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THE MOST EFFICIENT WAYS GOOGLE CAN ACCESS YOUR CONTENT:
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VOICE, AI & MACHINE LEARNING
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SPECULATION:
MOBILE-FIRST INDEXING IS
CLOUD-FIRST INDEXING!(URLS NOT REQUIRED)
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CONNECTED HOME
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CONNECTED HOME
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‘ALL THE THINGS’ ARE GETTING LINKED UP
SEMANTICS PLAY INTO IT
URL NOT REQUIRED CONTENT – BY GOOGLE
Restaurants
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books
URL NOT REQUIRED CONTENT – BY GOOGLE
SongsRestaurants TV Shows Books Sounds
@SUZZICKS
FEEDS& XML
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FEEDS THAT RANK WELL IN GOOGLE
Movie Times
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather
FEEDS THAT RANK WELL IN GOOGLE
Movie Times Shopping Sports Scores Weather Exchange Rates
HOSTING & FIREBASE
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IS GOOGLE HOSTING A RANKING SIGNAL?
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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
AMP Answers Utilities
GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
Events
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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
YouTubeEvents
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GOOGLE HOSTED CONTENT RANKS WELL IN SERPS
TrafficEvents YouTube
FIREBASE IS STILL KEY
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FIREBASE IS STILL KEY
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INSTANT APPS & DEEP LINKS
• Dynamic Deep Links Allow
the App Content to Rank &
Index
• Instant Apps Saved in 5K
Bundles
JSON & JSON LD
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JSON SCHEMA CAN BE ASSOCIATED WITH:
DatasetsApp
Association Files
PWA
Service Workers
Head of HTML
@SUZZICKS
GOOGLE ALLOWS YOU TO MARK-UP YOUR DB
Dataset Instructions for Schema:
https://developers.google.com/search/docs/data-types/datasets
http://bit.ly/dataset-markup
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PWAs& PLUG-INs
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PROGRESSIVE WEB APP
=
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=ESSENTIALLY A BROWSER PLUG-IN
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SERVICE WORKERS MAY BE CRITICAL TO SEO
SERVICE WORKER@SUZZICKS
SERVICE WORKER CONTROLS
APP SHELL FROM APP MANIFESTINDEX DB API AKA CACHE API
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JSON LD SCHEMA CAN BE ASSOCIATED WITH:
DatabasesApp
Association Files
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• ServiceWorker
GOOGLE IS TURNING GOOGLE NOW/ KNOWLEDGE GRAPH CONTENT INTO PWAS:
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APP 2 APPPLUG-INS
APP PLUGINS
Google Home
APP PLUGINS
Google Home Android Auto
APP PLUGINS
Google Home Android Auto Android Wear
APP PLUGINS
Google Home Android Auto Android Wear
IMESSAGE APPS = APP PLUGINS
OpenTable Giphy Weather Channel ShazamTinder
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GOOGLEACTIONS
GOOGLE ASSISTANT
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OPENTABLE – GOOGLE ACTION
OPENTABLE – GOOGLE ACTION
App – UpdatesBut is not Required
Web - Prevents
ACTIONS HAVE 2 PRESENTATION LAYERS
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ACTIONS HAVE 2 PRESENTATION LAYERS
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COMPONENTS OF A GOOGLE ACTION
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OTHERAPIs
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APIS MAKE DATA COLLECTION EASIER
API = Application program interface
(API) is a set of routines, protocols,
and tools for building software
applications. An API specifies how
software components should
interact.
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SO BASICALLY….THIS
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APIS FOR OS-LEVEL INTEGRATION
iCloud Account
& Local StorageGoogle Account &
Local Storage
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NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs
PUBLIC & PRIVATE APP INDEXING
VS.
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NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
App Association
File & Web
Markup
PUBLIC & PRIVATE ENGAGEMENT & CACHING
App Association
File & Web
Markup
NSUserActivity &
CoreSpotlight APIs
Firebase App
Indexing APIs –
Marked Private
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GOOGLE IS ALREADY MAKING YOUR PERSONAL CLOUD CONTENT PRIVATELY SEARCHABLE
AND ASSEMBLING LOTS OF RICH INFORMATION ABOUT YOU
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APIS WITH AI & BIG DATA = PERSONALIZATION
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WHERE IS THIS ALL GOING?
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WHAT IF….
CLOUD-FIRST PROGRAMMING
IS THE NEW SEO?
AI & BIG DATA LET GOOGLE GENERATE STATIC CONTENT & SOFTWARE/ APPS TO RANK IN POSITION ZERO OF SERPS
ANDROID PERSONALIZED BOTS
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WHAT IF….
CLOUD-FIRST PROGRAMMING
IS THE NEW SEO?
CHROME IS A BROWSERBUT IS BEGINNING TO WORK LIKE AN REMOTE OS
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WHAT IF….
CLOUD-FIRST PROGRAMMING
IS THE NEW SEO?
CLOUD-FIRST DEVELOPMENT MAKES APPS, SOFTWARE & WEBDEVICE INDEPENDENT
@SUZZICKS
The Truth AboutMobile-First Indexing
By: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
#MobileFirstIndexing
The Truth AboutMobile-First Indexing
By: Cindy Krum
MozCon 2017July 19, 10:05–10:50am
Bit.ly://MobileFirstSEO
Cindy KrumPresentation at:Bit.ly://MobileFirstSEO
Cindy KrumPresentation at:Bit.ly://MobileFirstSEO
Dani
GraceFaith
Barkley