get hired to do seo - mozcon 2015

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Most SEOs didn’t set out to do SEO – they took a circuitous path to get the skills they’ve learned.

@ruthburr #MozCon

“3+ years SEO experience with medium to large sites/brands. Experience with (industry) websites a plus.

Bachelor’s degree in business, marketing, communications or other related subject preferred.”

@ruthburr #MozConUnfortunately, most SEO job descriptions look

more like this.

Build a Website!

@ruthburr #MozConA lot of SEO career advice boils down to “just

build a website!” which doesn’t always help you qualify for your dream job.

Time to Give Up.

@ruthburr #MozConSo are you going to give up like this sad puppy?

J/K LOL LET’S DO THIS

@ruthburr #MozConOr are you going to make some money?

Job Description Translator

“3+ years of experience”

“Know how to do this already”

@ruthburr #MozCon

Job Description Translator

“Bachelor’s degree in

Marketing”

“Bachelor’s in something”

OR

“Know something about

marketing”@ruthburr #MozCon

@ruthburr #MozCon

Your Actual Resume

@ruthburr #MozConUse your resume and cover letter to address

where you don’t match up to the job description.

Special Skills: Agency-Side

@ruthburr #MozConBe sure to highlight non-SEO skills – at an agency, written and verbal communication and a cool head

under pressure can be more important than experience.

Special Skills: In-House Edition

@ruthburr #MozConIn-house, experience is more important because there might not be anyone to train you. The ability to get buy-

in and work a P&L are big pluses.

Your Online Resume

@ruthburr #MozCon

I KNOW he can get the job, but can

he do the job?

Hiring managers don’t actually care if you match the job description perfectly. They care if you can do the job.

Who ARE You?

@ruthburr #MozConIn addition to whatever you say about yourself, you

better believe I’m going to Google you.

@ruthburr #MozCon

Social media profiles(Yes, LinkedIn counts)

Buy your domain name (if you can)

Join communities

Don’t forget pictures!

@ruthburr #MozConOf course, that’s easy for me to say, because my name’s not…

@ruthburr #MozConChoose a brandable version of your name, or a

modifier, and use it everywhere to carve out your personal niche.

@ruthburr #MozCon

And Yeah, Build a Website

@ruthburr #MozConAnd yes, having a website is a great way to try out new techniques, and showcase your abilities to prospective

employers.

HTML

@ruthburr #MozConYou should know some HTML, and know your way around a WordPress site.

Learn HTML(and WordPress)

@ruthburr #MozConThere are lots of places to learn this.

Write in the Wild

@ruthburr #MozConFind places where you can showcase your writing

ability in the wild – blogs, articles, etc.

Content Strategy and Design

@ruthburr #MozCon

Were you paying attention earlier?

Or were you on Twitter?

Your website should demonstrate some thought around content strategy, which you should have

learned earlier in the conference..

@ruthburr #MozCon

User intent

Local Search

Penguin AnalyticsAnchor

Text

Duplicate Content Panda Crawl Keyword

Research

Inbound Links

Page Speed

Mobile Search

Meta tags

Usability

Free Space!

And, you know, you should know SEO.

What Blogs Do You Read?

@ruthburr #MozConI will definitely ask what blogs you read. Where do you go to stay current?

How I Got My Job

@ruthburr #MozConI got my job because I met my current boss at MozCon 2013 and we became friends. By the time he was hiring

and I was looking for a job, we’d built trust.

Networking Doesn’t Have to Be Weird

@ruthburr #MozConNetworking is about making connections and

friendships to build trust. Over time, your network will get to know you & how great your work is.

THIS MAN IS NOT FAMOUS@ruthburr #MozCon

Don’t mob the keynote. Take that same time and build lasting connections with people who have more time to

talk. You’ll get more value out of it.

Stay in Touch

@ruthburr #MozConAfter the conference, make sure you keep track of your

new friends – stay in touch!.

Speaking of Which…

+RuthBurr

@ruthburr

http://www.linkedin.com/in/ruthburr

BigWing.com

@bigwingagency

Image Credits• Slide 2: Icons made by Freepik from www.flaticon.com licensed under CC BY 3.0• Slide 9: www.Quickmeme.com• Slide 13: Joe vs. the Volcano, Warner Bros. 1990• Slide 19: www.wpuniversity.com• Slide 26: Rudy Lopez Photography, Moz at SMX Advanced 2013• Slide 27: Moz February Adventures! By Moz on Facebook• All other images via Pixabay