425 Alness Street. Toronto, ON, M3J 2T8 • Tel: 416.634.0000

Fax: 416.636.7701 • E-mail: ad@autoad.ca • Web: www.autoad.ca

Target your Audience!

Auto Ad’s marketing and planning team meet with our clients in order to fully understand our client’s demands and desired achievements in using Auto Ad’s vehicles. We allow our clients to fully present their ideas to us so we can best understand the target audience and brand message. Our expert planners also provide our clients with ideas and strategies in order to fully dominate the execution of the campaign. Our marketing team presents our clients with an action plan, target locations, demo-graphics, and the features which we offer. During a campaign Auto Ad provides our clients with a dedicated operations man-ager who acts as a focal point and is on location. Our operation managers are able to cater to our client’s needs during the time of the campaign.

Auto Ad’s award winning design team are given courses on the nature of LED lighting in order to better serve our clients and maximize the abilities of our LED screens. We strive on client satisfaction and anticipate new challenges in creating unique and appealing ads for our clients to be able and have their brands stand out to the public. Auto Ad is a strong believer in client rela-tions, our designers consulate with our clients in order to com-pletely understand the client’s goals and factors identifying our client’s success.

Using the 3G network our designers can now upload ads to our vehicles in a matter of minutes without having to stop the exist-ing loop. We allow our clients to have the option to edit existing ads during the time of the campaign. Our clients are also given the option to have one of our designers educate them on the LED technology in order to better understand the colour gamut.

At the end of every campaign Auto Ad’s marketing team create a campaign report which outlines the entire campaign in detail, which also allows our clients to track ROI and get educated on the experience of the campaign.

About Us

This Interactive PDF was created to work best with Adobe Acrobat Reader.

Media Kit 2013

425 Alness Street. Toronto, ON, M3J 2T8 • Tel: 416.634.0000

Fax: 416.636.7701 • E-mail: ad@autoad.ca • Web: www.autoad.ca

Target your Audience!

Program

Going

Auto Ad Inc. is committed to setting the standard of environmental

responsibility with regards to the operation of mobile marketing

vehicles in Canada. Every step has been taken in order to ensure

that our vehicles have met and exceeded all transportation codes

and regulations as set out by governing municipalities.

LED Screens VS. Paper PrintsAuto Ad Inc. does not use printed materials like other mobile advertisement companies. We use LED screens that give high definition quality picture so we do not harm the environment in using paper and wasting ink.

Solar PanelAuto Ad is proud to be the first company in Canada to use Solar panels in order to reduce the amount of gas used in our vehicles. Our vehicles are equipped with so-lar panels which use photovoltaic cells (PVCs) to con-vert the sun’s rays into electricity.

TiresOn a daily basis we insure to keep our tires inflated properly so we can improve gas mileage by more than 3%. Every gallon of gasoline saved keeps 20 pounds of carbon dioxide out of the atmosphere..

Bio DieselAuto Ad Inc. is proud to operate on Biodiesel fuel. Bio-diesel is better for the environment because it is made from renewable resources and has lower emissions compared to petroleum diesel. It is less toxic than table salt and biodegrades as fast as sugar. Since it is made in North America from renewable resources such as soy-beans, its use decreases our dependence on foreign oil and contributes to our own economy.

Media Kit 2013

425 Alness Street. Toronto, ON, M3J 2T8 • Tel: 416.634.0000

Fax: 416.636.7701 • E-mail: ad@autoad.ca • Web: www.autoad.ca

Target your Audience!

OperatorAuto Ad has dedicated an operator who will be assigned to answer the public’s inquiries regarding any information that they may have missed on an advertisement. Our vehicles notify the public “For more info on an ad call 416•634•0000”.

LEDThese digital displays are widely accepted as the new advertising medium, because of their myriad of advantages. These include dy-namic creative elements and interactivity which guarantee delivery and scheduled display playback.

Going GreenWe are committed to setting the standard of environmental respon-sibility with regards to the operation of mobile marketing vehicles in Canada. Every step has been taken in order to ensure that our vehicles have met and exceeded all transportation codes and regu-lations as set out by governing municipalities.

BluetoothOur Bluetooth system sends your advertisement to mobile phones. Our system is able to send messages, pictures, short videos, vouch-ers, and tickets.The Bluetooth unit is always searching for devices and once finding them, the unit then transmits the message immedi-ately to the devices. Bluetooth box can deliver messages up to 200 meters away. This feature allows you to target customers and inform them about your special offers, prices, or upcoming promotions.

SMSDo you know anyone that does not own a cell phone? People are con-stantly on the move and we understand the need to get your adver-tising message or product in front of them and in their hands. Text messaging does just this; it puts your brand in the hands of your poten-tial customers. It’s a known fact: 70% of people that get a text message take the time to read it.

GPSAccountability reporting and results are important issues to advertis-ers. That is why Auto Ad Inc. vehicles are equipped with an internet based GPS navigation system that provides clients with real-time cam-paign information. Simply log into our site and you will be able to in-stantly track your mobile marketing campaign on-line. Monitor your vehicle start time, current route position and driving speed all from the comfort of your own home or office.

WiFiAnyone who is in the vicinity of the Auto Ad vehicle will be able to take advantage of free unlimited WiFi. Once an individual connects to the Auto Ad WiFi, he/she will first be redirected to an ad that is currently on the vehicle with information on the running ad.

Live Event FeedUsing professional video cameras, you can now show live footage which is occurring at an event live on the Auto Ad vehicle. Perfect for concerts or large events where a live video feed can be executed.

TV FeedBy connecting a satellite or any other streamed video source, the Auto Ad vehicle is now acting as a television on wheels. If you want to pro-mote a new show or web series, you can now target areas such as outdoor patios and parks and be able to watch live video.

Video Game ConsolesHave outdoor promotions for new video games or have a play sta-tion for events and parties. Any video game console will be able to be played on the Auto Ad vehicle. Perfect for any occasion, everyone enjoys kicking back and playing a fun video game. Connect a Karaoke machine to the Auto Ad vehicle and drive around the city having the public participate in singing.

Live Vehicle CamerasOffering our advertisers a peace of mind. The vehicle surveillance sys-tem specifically designed four camera that captures high quality, high resolution images, day and night. The video feed is available for real-time viewing through the website user administrator portal.

Live Vehicle CamerasOffering our advertisers a peace of mind. The vehicle surveillance sys-tem specifically designed four camera that captures high quality, high resolution images, day and night. The video feed is available for real-time viewing through the website user administrator portal.

Call TrackingOur practical web-based monitoring system will measure and record inbound and outbound phone calls. Our call tracking service allows companies to monitor the success of ad campaigns, record incoming and outgoing phone calls to determine advertising ROI, and identity strength and weakness with regard to how customers are handled on the phone.

Vehicle Features

Media Kit 2013

425 Alness Street. Toronto, ON, M3J 2T8 • Tel: 416.634.0000

Fax: 416.636.7701 • E-mail: ad@autoad.ca • Web: www.autoad.ca

Target your Audience!

Execution Plan

Identify Target Develop Approach Perform

Your choice of a marketing campaign will be governed by the profile of your target market, so you need to understand how to reach different audiences. If you have a niche audience, for example, you can take advantage of being able to directly target areas which have the corrosponding demographics. Ad-vertising, sales promotions, and public relations campaigns are a great tool to produce sales. Mobile advertising is a powerful strategy because it is effective in reaching target markets.

The Auto Ad marketing team will put together an execution plan which will cover milestones and tasks for your business to achieve as well as what re-sources will be required to make them happen.

A list of tasks helps you appreciate everything that your organization needs to accomplish and is a means to ensuring that nothing slips through the cracks.

Media Kit 2013

425 Alness Street. Toronto, ON, M3J 2T8 • Tel: 416.634.0000

Fax: 416.636.7701 • E-mail: ad@autoad.ca • Web: www.autoad.ca

Target your Audience!

Campaign Report

As part of Auto Ad’s goal to help clients understand how successful their campaign was, an Interactive Campaign Report is prepared that explains important factors which make a marketing campaign successful. This provides clients with a breakdown summary of their campaign. The report educates clients on the execution of the campaign, route descrip-tions with important demographics as well as feedback . Using this report out clients can better understand the public’s reaction and feedback towards the advertising of your prod-uct, services and/or message.

When using Auto Ad as strategic marketing, we don’t just deliver your message; we also provide you with numbers which you can now use towards your next campaign.

Action PlanIncludes the execution plan with the strategy that Auto Ad used to carry out the campaign, as well as who the targeted audience was and what type of message the ads displayed to the audience.

LocationInformation regarding where the campaign took place will be found here. The area which the campaign was executed in will be reviewed.

DemographicsThe Auto Ad Marketing team will provide all clients with demographics for areas which the advertising campaign took place. Targeting the right audience is crucial for advertising.

Public FeedbackFind out how individuals reacted towards your advertisement. When the truck is out on its campaign, the truck operator will get no less than two feedbacks from any passerby who agrees to comment on the campaign. Includes e-mail for personal contact between the clients and the public.

Photo GalleryIncludes pictures of the campaign which show exactly who, what, where, when and how your advertisement was executed. Click through the in-teractive gallery and view photographs of the campaign.

Video OverviewA video which will show an overview of how the campaign was executed. The video will include footage of the advertisement being live and how the audience reacts with the ads.

Bluetooth StatsView the Bluetooth advertisement which was sent to anyone who had their Bluetooth on and accepted the Bluetooth advertisement. Find out how many devices viewed the Bluetooth ad thanks to our Bluetooth Sta-tistics technology.

Media Kit 2013

425 Alness Street. Toronto, ON, M3J 2T8 • Tel: 416.634.0000

Fax: 416.636.7701 • E-mail: ad@autoad.ca • Web: www.autoad.ca

Target your Audience!

“ ... we were able to create greater awareness, and achieve our goal of over 20,000 visitors ... ” Tylaine J.F Duggan - Founder for Youth Day

“ ... we are grateful for the contributions Auto Ad made to help promote the event and augment the value of our sponsor recognition ... ” Kelly Zorzi - Stewardship at POGO

“ ... larger numbers of people are coming to our casinos from the area which Auto Ad targeted ... ” Sydney Green - Casino Management Caesars Casino

“ ... larger numbers of people are coming to our casinos from the area which Auto Ad targeted ... ” Daniel Shafro - Director Velvet Media

“ ... The vehicle itself was a great way to showcase our event and provide superior advertisement throughout the event. The Auto Ad staff were present along with the truck throughout the event, being available to aid in any issues or adjustments we came across. ... ” Terry Bachtis - Arts & Culture Lead at City of Brampton

“ ... a great medium with fantastic features ... ” Harold McCormick - North American Marketing Manager Delta Airlines

“ ... a great hit to this years Santa Claus Parade, and was successful in informing the crowd about the Santa Cam, which was presented by McDonalds ... ” The Santa Claus Parade Committee - 108th Annual Parade

“ ... the entire Auto Ad team was professional, knowledgeable and experienced in advertising our campaign ... ” Vicky Milner - Associate, Events at Sick Kids Foundation

“ ... by generously using your vehicle to help in the city wide search by going neighborhood to neighborhood, we where able to locate the missing child and return him to his family ... ” Cory Bockus - Inspector 5648 at Toronto Police

“ ... Auto Ad is truly the future of outdoor media ... ” Sandra Ferguson - Marketing Executive Carnival Cruisline

“ ... one of Auto Ad’s goals is to introduce the future of outdoor advertising to the media industry, and be the first of its kind in Canada ... ” Eitan Rachlis - Columnist for Shalom Toronto

“ ... the campaign resulted in a record breaking number of sales for our used Mercedes-Benz ... ” Tom Hiscox - General Manager Mercedes-Benz Canada

“ ... the video and music capabilities allowed us to grab the public’s attention and get our message across ... ” Maria Santos - Marketing & Branding at Rogers Communications

“ ... a fantastic tool to penetrate the downtown market ... ” Ben Makarenko - Director of Marketing at Tennis Canada

Media Kit 2013

425 Alness Street. Toronto, ON, M3J 2T8 • Tel: 416.634.0000

Fax: 416.636.7701 • E-mail: ad@autoad.ca • Web: www.autoad.ca

Target your Audience! Media Kit 2013

425 Alness Street. Toronto, ON, M3J 2T8 • Tel: 416.634.0000

Fax: 416.636.7701 • E-mail: ad@autoad.ca • Web: www.autoad.ca

Target your Audience! Media Kit 2013

• Images should not exceed the screen dimensions stated above

• Image resolution should be 72 pixels/inch and use RGB Colours

• Pixel Aspect Ratio is recomended to be D1/DV NTSC (0.91)

• No typography should be smaller than 30 points/pixels

• For legibility purposes, it is recomended you use san-serif

fonts with thick strokes

• We recomened that videos are only produced for the side screens of the truck

• Video resolution should not exceed 720x480 DV (4:3).

• Videos should have the following:

1) Frame Rate of 30fps or 29.97i fps

2) MPEG 4 Video

3) Data Rate of 7000kbits/sec

• It is preferable to send creative that is FULL-FRAME FORMAT,

without black bars (letter and pill boxing).

IMAGES

TYPE

VIdEoS

Example ExampleBad Good

YOURAD

HERE

Technical Requirements for Creative Delivery

Artwork can be created using Auto Ad’s team of designers. The designers have 3 years experience working with the vehicles LED screens and understand how to create effective and visually appealing advertisments.

Screen Dimensions

Side 1 & 2

315 px

220 px 220 px

155 px

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