mobile banner ad media kit
TRANSCRIPT
What We DoThe Right List is proud to offer the most exciting platform for advertisers since internet websites... Mobile phones
With the ability of today’s Mobile phone to connect to the internet and receive multimedia content, it has opened a whole new interactive channel for today’s consumers to be reached by advertisers… in addition to our ability to send a broadcast message to our large database of opt-in mobile subscribers, The Right List can now place your banner advertisement on the most popular sites visited sites by mobile phone users…
Current Advertisers• Largest mobile media network
– 70 million+ impressions per month
– Current focus: mobile sites and content
– Cross-carrier campaigns – Campaign management
available• Optimized for Mobile Ad
Management and Delivery Platform– Connects Advertisers, Publishers
and Carriers together on a common platform optimized for mobile
– Ad Delivery (serving, tracking, optimization & reporting)
– Cross Content capabilities (mobile web, java, brew, video)
– Access agencies and brands buying mobile media
Mobile Usage• According to M:Metrics, browsing Internet content on mobile phones is second most sought after
activity of data subscribers
• 10% of mobile phone subscribers browse mobile content on a monthly basis
US Mobile Subscriber Monthly Consumption of Content and ApplicationsM:Metrics Benchmark Survey: September 2005
Activity Projected Monthly reach (000’s)
% US Mobile Subscribers
Sent or Received Text Message
55762 30.8%
Retrieved News and Information via Browser
19642 10.9%
Purchased Ringtone 15624 8.6%
Used Photo Messaging 14929 8.2%
Used Personal E-mail 10748 5.9%
Used mobile Instant Messenger
9457 5.205%
Used Work E-mail 6129 3.4%
Purchased Wallpaper or Screensaver
5927 3.3%
Downloaded Mobile Game
5315 2.9%
Source: M:Metrics, Inc. Copyright 2005. Survey of U.S. Mobile subscribers. Data based on the month of September 30, 2005. n=13,398.
WAP Audience Composition
Mobile Data Subscriber Stats:• Educated urban audience
– 80% College Degree– 32% Professional &
Management• Comprises highest disposable and
per capita income DMA’s– 70% - $75k+ HHI
• Avg Age: 30• Skews slightly male
Mobile Gender Composition
MaleFemale
Composition of Mobile Data Plan Audience vs U.S. Population
0%
5%
10%
15%
20%
25%
30%
<18 P18-24 P25-34 P35-44 P45-54 P55-59 P60-64 P65+Age
% C
ompo
sitio
n
MobileUS Pop
Mobile’s 4 Media Types
(WAP) (Streaming/Pre-Roll) (Text Messaging) (Java/Brew)
Mobile Internet Advertising
Downloadable ApplicationsSMS / MMSVideo
Mobile Internet Advertising (WAP)
• Proven Marketing Model
• Ad types– Data capture (SMS address)– Click to call– Store locator– Coupon– Contests/Sweepstakes– Trivia– Tune-in
• Campaign Averages:– Click through rate: average 3-5%– CPM: average $35-50
Downloadable Apps
• Examples:– Calorie Calculators– Gas Mileage Calculators– Maps / Routefinders– Games
• Growth/Current Use: – Engagement Opportunities– Consumer Experience– Local Marketing
• The largest mobile media network in the industry– Channels: News, Weather, Entertainment, Sports, Gaming,
Finance, Youth, General
– Publishers: USA Today, MSN Mobile, CBS SportsLine, go2, TV Guide, Hollywood.com, ClubFONE, Afterdawn, Restaurant Row, AirG, Weatherbug, Accuweather, 10Best, MocoSpace, ConvertIT, Skynet MD, Sportsfeed, eGolfScore, Wcities and many more
– Sample Advertisers: Dunkin Donuts, SBC, UPN, MasterCard, E! Entertainment, Vonage, Nextel, Embassy Suites, Ramada, American Express, UNICEF and others.
• 70,000,000+ Available monthly impressions
• 6,500,000 Unique Users
TRL Partner Network
Impressions by Category
Weather
Gaming
SportsMusic
Entertainment
Local Portals
Dining Out
Healthcare
News & Politics
Directories/
Category Content
• Category areas that are ‘time sensitive’ are the most sought content on the TRL Network:
– Sports - 33%– Weather - 11%– News - 9%– Directories - 30%– Gaming - 13%– Other - 4%
Case Study: Dunkin Donuts• Client:
– Dunkin Donuts
• Background: – DD specifically targets downtown Boston to
give away mobile coupons to be redeemed at Dunkin Donut stores
• Objectives: – Create buzz for DD latte– Drive traffic to Boston DD stores
• Campaign: – Geo-targeted WAP campaign to Boston.
DD purchased a WAP run of network from Thursday through Sunday for 4 weekends in a row.
• Results: – 4% click-through rate. The campaign
created a 21% increase in store traffic and redemption of the mobile coupon.
Case Study: Nextel• Client:
– Nextel
• Background: – Nextel offers premium mobile content
• Objectives: – Drive downloads of premium mobile
content
• Campaign: – Mobile media ad spots with
an actionable WAP link to fulfillment page
• Results: – 6.7% Click-through rate– 53% conversion
1
WAP Banner
2
Jump Page
Allows the users to perform multiple actions:
The Burger King banner and textlink appear on mobile sites across the TRL network.
• Search for a BK• DL Wallpapers• Research
Nutritional Facts
• Search foods based upon allergens
• Learn more about BK
Case Study: Burger King
DL Wallpaper, Nutritional Information, Allergens by Ingredient
DL WallpaperNutrition InformationAllergens
Global Media SolutionsCall today for more information
John FosterSVP Marketing The Right List
Tel (800)697-5977 x112Fax (877)-571-4876