2013 MEDIA KIT

AbouT usTwice a year, we curate and publish apiary Magazine, an eye-catching showcase of the best local writing from every corner of Philadelphia. And all year long, we maintain the single most comprehensive Philadelphia literary events calendar on the web; release work by and interviews with local writers on our website; produce a YouTube series, entitled apiary mixtape; and run workshops and readings in collaboration with local arts organizations.

And we — a volunteer staff composed of 15 local writers — have a lot of fun doing it.

MIssIon sTATEMEnTApIAry cElEbrATEs phIlADElphIA As A grEAT lITErAry cITy, proMoTIng ThE cITy's EMErgIng AnD EsTAblIshED AuThors AnD unITIng DIvErsE crEATIvE coMMunITIEs on pAgE AnD sTAgE.

www.apiarymagazine.com2013 MEDIA KIT

In ThE nEws

“apiary magazine is the young and innovative local magazine that has taken the Philadelphia lit community by storm.”— Kelly Writers House, Spring 2013

“A respected force on the local lit scene, apiary Magazine provides a much-needed platform for writers of all styles and backgrounds.”— City Paper, Spring 2012

“apiary is working to grow the garden, cross-pollinate, replace the words literary magazine with the word community— the word us.”— Philadelphia Inquirer, Spring 2012

“The illustrated semiannual quickly attracted top names in the city’s literary community … but even more impressive are apiary’s young contributors, who represent the great diversity of culture to be found in Philadelphia.”— Flying Kite Media, Fall 2011

www.apiarymagazine.com2013 MEDIA KIT

rEADErshIpour rEADErs sEEK InspIrATIon AnD connEcTIon. ThEy pIcK up ApIAry for MAny rEAsons, buT bEcoME fAns bEcAusE ThE conTEnTs spArK ThEIr IMAgInATIons AnD ThEIr own crEATIvE AMbITIons. Our readership is young and vibrant, but we have consistent representations across many other age groups. 40% of our readers are between 21 and 30 years of age. 15% of our readers are aged 30–40. 15% of our readers are aged 40–50. 15% of our readers are aged 50–59. 15% of our readers are 60 or older.

Our readership is highly educated, with 60% holding at least a bachelor's degree, and our readers' median income is $52,000.

Whether quiet bookworms or social butterflies, our highly literate readers actively engage in their own education. 30% of our readers said they were very likely to continue their education in a graduate program. 40% said they would seek out attend a creative workshop, whether writing or visual art. 40% said they would attend a writer's conference.

Our readers also avidly seek out cultural experiences outside of the literary world, and look for new opportunities and encouragement to do so. 80% said they like to go to art museums. 60% said they are interested in attending concerts. 70% said they enjoy movies.

Philadelphia itself is important to our readers. They are likely to consciously choose to buy local food and patronize businesses in their neighborhoods. 52% said they would "most definitely" choose to shop at a local business over a chain, and 46% said they were "very likely" to do so. 80% said they like to spend time in local cafés.

www.apiarymagazine.com2013 MEDIA KIT

www.apiarymagazine.com2013 MEDIA KIT

“Great mag! The vibe is on key, with great images, literary pieces, and descriptions of up & coming events, fellow writers, & local news. apiary provides opportunities for locals to engage themselves in the writing community, along with encouraging others to continue and support the literary arts of Philly! Love it!”

— Response to readership survey

“The journal gives budding young writers the chance to be published alongside already established writers. It’s important. It’s necessary…”

— Eric Smith, Geekadelphia founder, apiary reader

rEADErshIp

www.apiarymagazine.com2013 MEDIA KIT

“Congratulations on producing a wonderful journal! We have so enjoyed reading the poems and fiction, and seeing the artwork. It’s a delight and a tribute to your skill and caring about creating a fine community of artists and an audience for them. We had a ball at the launch. It was terrific. What more could anyone hope for!?”

— Betti Kahn, copyeditor, apiary reader

“Apiary is a giant literary disco ball spinning above Philly. It reflects the light of Philadelphia’s distinct voices. When I was done I was amazed that so many different and wonderful people are in one place.”

— Jacob Winterstein, student activist, apiary reader

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DIsTrIbuTIonWe publish twice a year. Each issue has a circulation of 30,000.

We distribute magazines in highly-trafficked venues frequented by our target audience, including cafés, Free Library of Philadelphia branches, performing arts venues, cultural nonprofits, restaurants, and bars.

We cultivate strong relationships with our distribution venues, in order to ensure that their staff is familiar with the magazine, and that they notify their followers that the magazine has arrived. We put a great deal of care into the creation of the magazine, and make sure to do the same with its dissemination throughout Philadelphia.

“I came across a pile of apiary Magazines in a local coffee shop. I have always had a passion for reading and writing, so I quickly snatched up a copy. I read through the magazine in one sitting and was so impressed with it that as soon as I got back to my apartment I researched how to submit my own work to apiary, and used the calendar to choose a reading to visit next.”— Melissa Hamilton, college student

“We have run out of your magazine. Here in the Literature Dept. at the Central Branch of the Free Library we were given copies of your magazine, which we placed in our ‘Writers’ Corner.’ They went like hot latkes. We look forward to receiving more next week.”— Kay, supervisor at the Free Library of Philadelphia

www.apiarymagazine.com2013 MEDIA KIT

AD subMIssIonsAD sIzEs

subMIssIon DATEsissue art due street date

apiary 6 May 20, 2013 June 7, 2013

apiary 7 November 10, 2013 December 6, 2013

apiary 8 May 10, 2014 June 6, 2014

apiary 9 November 10, 2014 December 7, 2014

MAgAzInE rATEsad size 1× 2× 15% discount 3× 20% discount 4× 25% discount

back cover $2,000 $3,400 $4,800 $6,000

full page $1,300 $2,200 $3,000 $3,900

¾ page $1,000 $1,700 $2,400 $3,000

½ page $650 $1,150 $1,500 $1,950

¼ page $375 $640 $900 $1,125

8 page $200 $350 $450 $600

10 page $100 $170

Do you help make Philadelphia a great city for the arts? Then you make it a great city for us! And we’d like to thank you: Arts and cultural organizations, booksellers, and individual writers and artists receive 15% off on all advertising prices. Please contact marketing@apiarymagazine.com with questions or to discuss further partnership opportunities.

8.75" × 11.25"

(For full page w/ bleed, use back cover size) 7.25" × 9.75"

7.25" × 7.25"

7.25" × 4.75"

3.5" × 4.75"

3.5" × 2.25"

3.5" × 1.75"

AD DElIvEryPlease submit ads in pdf format to design@apiarymagazine.com. Follow pdf/x-1a standard and embed all fonts and disable subsetting. Convert all images and line art to cmyk. Flattened, high-resolution tif and psd files will also be accepted.

Ad design services are available for a fee. Email questions to marketing@apiarymagazine.com.

The magazine trim size is 8.25" wide × 10.75" tall. This back cover ad is full bleed and includes the trim size plus .25" bleed on all sides. Please keep important information at least .25" inside the trim.

www.apiarymagazine.com2013 MEDIA KIT

BACK COVER FULL PAGE 3/4 PAGE

1/8 PAGE

1/2 PAGE

1/4 PAGE 1/10 PAGE

$100 2 week placement of skyscraper ad on apiary’s online Philadelphia literary calendar 

$150 2 week placement of skyscraper ad on front page of apiarymagazine.com 

$200 2 week placement of skyscraper ads on front page and on literary calendar page 

$400 A featured blog entry about your program or product, written by an apiary staff writer and highlighting aspects of the program that you are trying to promote. It will be tagged as a sponsored post. This ad will stay pinned to the top of our page (“featured”) for one month.

www.apiarymagazine.com2013 MEDIA KIT onlInE AD subMIssIons

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