Audi Sport customer racingCorporate Design Guideline

customer racingAs at: 05/2011

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customer racing · Audi Sport · AUDI AG · 05/2011

Contents

1.0 Audi customer sports 31.1 Audi Sport customer racing 31.2 The Audi Sport customer racing emblem in the context of the Audi rings 41.3 Specimen applications 5

Downloads 6

General information 6

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customer racing · Audi Sport · AUDI AG · 05/2011

1.1 Audi Sport customer racingThe Audi Sport emblem in combination with the lettering "cus-tomer racing" may be used by official customers, by agreement with Audi Sport customer racing, quattro GmbH.

The emblem can be provided by Audi Sport customer racing, quattro GmbH on request.

The Audi Sport emblem is set in Audi Type Extended Bold, and the suffix "customer racing" in Audi Type Extended Normal. They have the same type size.

Basic versions of emblem Use Pantone special colour 4C process colours White

on aluminium-coloured or light background

AS_cr_SC_pos.eps AS_cr_4C_pos.eps

on black or dark background

AS_cr_SC_neg.eps AS_cr_4C_neg.eps

on red background

AS_cr_W.eps

AS „Audi Sport“cr „customer racing“SC Special colour4C 4C process colours (Offset/screen printing)W negative white version

1.0 Audi customer racing

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customer racing · Audi Sport · AUDI AG · 05/2011

For a Audi logo width of 30 mm, the type size of the logotype is 20.5 pt, charac-ter spacing 0. The type size changes in proportion to the size of the rings.

1.2 The Audi Sport customer racing emblem in the context of the Audi rings

• Position The Audi Sport customer racing emblem is positioned left to the Audi rings. The distance between the emblem and the rings corresponds to the width of one ring. The type line of the "Audi Sport" lettering is the lower inner edge of the rings. The suffix is positioned flush left below the Audi Sport emblem.

• Proportions The size of the lettering in relation to the rings is defined. The cap height of the "Audi Sport" lettering corresponds to half the height of a ring, so for an Audi logo width of 30 mm the cap height is 20,5 pt.

Basic versions of emblem Use Pantone special colour 4C process colours White

on aluminium- coloured or light background

AS_cr_Rings_SC_pos.eps AS_cr_Rings_4C_pos.eps

on black or dark background

AS_cr_Rings_SC_neg.eps AS_cr_Rings_4C_neg.eps

on red background

AS_cr_Rings_W.eps

AS „Audi Sport“cr „customer racing“SC Special colour4C 4C process colours (Offset/screen printing)W negative white version

X

1/2 X

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customer racing · Audi Sport · AUDI AG · 05/2011

1.3 Specimen applications

Audi Sport customer racing truck • The Audi Sport customer racing logo is applied to the rear

section of the truck, right at the top, in combination with the Audi rings.

• The emblem is always positioned with a distance of the width of one ring from the edges and preferably on a light background.

• Logo file: AS_cr_Rings_4C_pos_L.eps

• Colour: Rhombus and Audi Sport – Audi Dark Red (Pantone 187, CMYK 0/100/80/20, Avery film 950) „customer racing“ – black (Avery film 901)

Audi Sport customer racing overall • Audi Sport customer racing logo (chest)

File: AS_cr_4C_pos.eps AS_cr_SC_pos.eps Colour: Rhombus and Audi Sport – Audi Dark Red (Pantone 187, CMYK 0/100/80/20) "customer racing" – black

• Rings, solid (back, arms, chest) File: Audi_Solid_bl.eps Colour: black

Overall with rings on the chest Overall without rings on the chest

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customer racing · Audi Sport · AUDI AG · 05/2011

Digital templates and additional information can befound on the Corporate Design Portal on the internet.URL: www.audi.com/cd User name: customerPassword: sportSection: „customer racing“

Responsible for content:AUDI AGCorporate Identity/Corporate Design85045 Ingolstadt, Germany

Please note:The reproduction of colours may vary depending on the output device used. The colours of the illustrations are not binding, and in some cases illustrations are shown reduced or enlarged.

Downloads General information