Asia Webinar WednesdayAsia Webinar WednesdayKelvin Leung – Affiliate Manager (Asia Pacific)

Andrew Wee – Affiliate Consultant

Sept 5, 2012

Today’s Webinar presented by…

Kelvin LeungAffiliate Manager – Asia Pacific

-Based in Hong Kong, over 7 years of internet marketing experience-Strong in SEO, PPC and SocialNet -Speaker of several Neverblue Interact Events at Hong Kong, New Delhi, Singapore, Shenzhen and Shanghai-Hold a B.Sc at University of Toronto and MBA at University of Iowa

Andrew WeeAffiliate Consultant

-Based in Singapore, background in psychology and writing-Involved in Internet marketing, e-commerce since 1997-CPA affiliate since 2006, focus on SEO and social media-Speaker at Affiliate Summit, Facebook Developer’s Garage-Trainer/consultant for PPC coaching, product development, marketing

What we will talk about today…

Neverblue Introduction

Tips for New Affiliates

Social Network Optimization Tips

Super Affiliate Case Study

Next Out of Bounds at Thailand

How your AM can help you

What is Neverblue?

CPA Network Started in 2004Expanded operations by opening Neverblue MobilePurchased Neverblue EmailOver 1,700 active campaignsInternational Expansions#1 CPA Network ranked by 2012 Blue Book

Around The Globe

Neverblue HeadquartersVictoria, Canada

Neverblue EuropeLondon

Neverblue AsiaHong KongNeverblue Office

Los Angeles

“Anytime, Anywhere”

Tips for New Affiliates

Q: What campaigns should I run? A: It depends on what type of traffic sources you are good at. But in general, try to avoid running campaigns that require approval when you first join the network

Tips for New Affiliates

Q: What should I put down in the application?A: Please state how you are going to send traffic to this campaign, also please put down the estimate number of leads you expect to generate. Lastly, please follow up with an email to your AM, notifying him that you have applied the campaign, with an attachment of the ad copies that you will use.

Tips for New Affiliates

Q: Too many campaigns in Neverblue, which one should I run?

A: It depends. Speak with your AM, and your AM will recommend you some campaigns to start off with, according to the traffic sources that you are good at.

Tips for New Affiliates

Q: I have $20/day. I want to spend the next month to test this offer, do you think my budget is enough?

A: Yes and No. $20/day is not enough to test different ad copies, landing pages etc. However, you do have enough budget this month to do something interesting.

Why don’t you put your budget together and do some serious split testing in a week instead? That will give you $85/day. Speak with your AM today, and seek his advice about what angles you should take when you do split test.

Facebook Optimization Tips

- There are a lot of campaigns that are not allowed to run via Facebook, such as casual dating campaigns.

- Check with www.mywot.com first, this is the score that Facebook provides to the advertiser/website

Facebook Optimization Tips

CTR CR

Good Ad Copy = Relevant message to Landing Page + Call to Action

Bad Example

Facebook Optimization Tips

CTR CR

Good Example

Facebook Optimization Tips

Ask your AM about which demographic you should target

Super Affiliate Development

Make affiliate marketing a sustainable business• Go for long-term verticals to stabilise your income

(dating, finance, downloads)• Take time to really understand the vertical. Read

wikipedia entries, Google news sites, Google trends. Read up on trends in the industry at Nielsen.com or research studies. If available, read SEC filings for the company or competitors.

• The more you know, the more dangerous you’ll become (especially to your competitors).

• Aim for $100/day with an offer, work towards $1,000 per day. The best affiliates can do $5,000 or even $10,000/day with a good offer.

Next Out of Bounds – Thailand!

Affiliate competition recognising the best affiliates in Neverblue and Neverblue Email. Previous destinations:

Top affiliates in various categories get to interact, learn and network.

Ongoing now: Out of Bounds Thailand, in Phuket (March 13th to 18th)Current competition period: July 1 to Dec 31, 2012

Categories:Top revenue (10 winners)Top incremental revenue (based on highest increase) (4 winners)Top international (3 winners)Top mobile (1 winner)One random winner will be drawn

Visit http://NeverblueEscape.com to get contest details and participate

How can your Affiliate Manager (AM) help grow your affiliate marketing business?

Work with your AM as a partner.

A good AM can help you negotiate for custom payouts

But a great AM can help you:Analyze offers, Generate reports on offers stats to help you plan your marketingSuggest campaigns which match your promotion method/traffic.

And overall, help you grow your business and revenue.

Talk to your AM!

Thank YouKELVIN LEUNGAffiliate Manager – Asia Pacific Email: kelvin.leung@neverblue.comPhone: +852 3972-6123 ext 207Skype/Twitter: neverbluekelvin

ANDREW WEEAffiliate ConsultantEmail: andrew.wee@neverblue.comPhone: +65 8198-4222 (Apple imessage and whatsapp enabled)Skype/AIM: andreww38

Next Webinar – Wednesday Oct 3rd, 2012