webinar wednesday: veggielitics: analyzing the vegan business landscape

Today’s WEbinar:

Veggielitics: Analyzing your Vegan Business Landscape

Presenter: Stephanie Redcross

Webinar Wednesday 2013

Presenter: Cassie Mere Johnson

1Friday, May 17, 13

LOGISTICSWebinar Wednesday

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1. Link To Presentation will be Available on our facebook and Twitter Pages, Plus Slide Share


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2. Ask Questions During Presentation


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2. Ask Questions During Presentation

3. Let’s Have Some Fun!!!


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Data drives Action

Veggielitics: Analyzing your Vegan Business Landscape | Webinar Wednesday

Who are my most profitable customers?Who are my most loyal customers?What are my most profitable products?Which channel (web or store) draws the most new customers?

What are the best times for my store to be open?What is the best price to charge?Will a sale help or hurt my business?

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Data drives Action

Instinct or gut feeling alone will not help you succeed in business.




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Data drives Action

Instinct or gut feeling alone will not help you succeed in business.

Using data combined with your ideas, you should be able to answer questions like:




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Types of Data


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Types of DataLead data


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Where are your customers coming from? What are they doing before they purchase?


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Web site activity


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Web site activity

What are your visitors doing on the site? What activities lead to purchases?


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Web site activity


Transaction data


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Web site activity


Transaction data

What do your customers buy? When? Where are they from?


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Web site activity


Transaction data


Survey/Account Profile data


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Web site activity


Transaction data



Demographic


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Web site activity


Transaction data



Demographic

Interests


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So what data should you collect?Geographic Data

Maybe most of your customers come from one or two neighborhoods in City Y. You should be able to craft some marketing messages and promotions just for these people.

Product Data

If you are a product company, track the size, shape, color, or any other significant detail about the products you are selling.

Time Data

You may find that a significant portion of the stuff you sell is done in a concentrated chunk of time.

Lead Data

How are people finding you? What marketing activities are driving traffic to your store?


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Tools For Collecting Data


Google AnalyticsPayPalBig Cartel--don't use the free version, it won't allow you to do inventory tracking!

A CRM like: Salesforce.com, SugarCRM, Hubspot, or HighriseE-commerce Site WordPress

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Tools For Collecting Data

Whatever it is you decided to use, make sure you can customize reports and/or export data.


Google AnalyticsPayPalBig Cartel--don't use the free version, it won't allow you to do inventory tracking!

A CRM like: Salesforce.com, SugarCRM, Hubspot, or HighriseE-commerce Site WordPress

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Tips For Analyzing The Data


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Try to segment!


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Try to segment!

Do people from region X tend to by products y?


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Try to segment!


What products are frequently bought together?


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Try to segment!



Collect as much information as you can early on--the more data you have, the more questions you can answer later.


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Try to segment!



Collect as much information as you can early on--the more data you have, the more questions you can answer later.

Learn to work with data. Brush up on Excel, if you are ambitious, study R. Tableau Software has some nice data visualizations.


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Web Analytics


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Web AnalyticsIf you have a web site, you should be analyzing your web traffic data.


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Do not rely only on the canned reports.


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Customize!


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Customize!

If you use Google Analytics (a great FREE web analytics tool)


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Customize!

If you use Google Analytics (a great FREE web analytics tool)

Be sure to set up GOALS around your purchase process. This can tell you if and where customers are abandoning the check-out process.


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What if you don't have a lot of transactions to analyze?


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Concentrate on the data you have.


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Think about other metrics:


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What do your customers have in common?


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How are they different?


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How are they finding out about you?


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Do some Market Research:


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Customer Surveys


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Customer Surveys

Market Surveys


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Customer Surveys

Market Surveys

What else could you be doing to supplement your services?


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Today’s WEbinar:

Veggielitics: Analyzing your Vegan Business Landscape

Presenter: Stephanie Redcross

Webinar Wednesday 2013

Presenter: Cassie Mere Johnson

10Friday, May 17, 13

webinar wednesday: veggielitics: analyzing the vegan business landscape

Entertainment & Humor

web site activitywhat

types of datalead datawhere

web site activityveggielitics

beforethey purchase

todays webinar

types of dataveggielitics

channel web

transaction dataveggielitics