7 Pillars Digital Marketing Academy

Webinar Presented by:Arman RoustaDigital Strategist & CEO of Blueliner February 17th, 2011

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Expanding into Asia: Opportunities

AgendaAgenda

About Blueliner

Why Asia?

My Experience & Observations

Costs to Start & Maintain

Where are the opportunities?

Questions & Answers

Poll # 1Poll # 1

How many times have you been to India, China or other Asian countries for business purposes?

• Not Yet• 1-3• 4+

Company OverviewCompany Overview

Core ServicesCore Services• Web Design, Development and eCommerce

• Internet Marketing strategies (7 Pillars)

• Outsourcing (strategy, setup, recruiting, training & management)

• Digital marketing and web development firm

• HQ in NYC with offices in India, Bangladesh

• Recognized for hybrid on/offshore model and ROI-driven, online marketing campaigns

pillar 1. Content (Copy, Video, Photography, Audio)

pillar 2. design UX (Branding, Web Development)

pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)

pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)

pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)

pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)

pillar 7. Mobile

The The 7 Pillars 7 Pillars of Digital Marketingof Digital Marketing

Interactive Marketing ClientsInteractive Marketing Clients

California Closets (Lifestyle)California Closets (Lifestyle)

Completely Bare (Beauty)Completely Bare (Beauty)

IZOD Men’s Fragrance (Beauty)IZOD Men’s Fragrance (Beauty)

Bogner (Fashion) Bogner (Fashion)

Allied Home Mortgage (Real Estate)Allied Home Mortgage (Real Estate)

New York Video School (Education)New York Video School (Education)

401kid (Finance)401kid (Finance)

CMS Forex (Finance)CMS Forex (Finance)

Class of 1 (Education)Class of 1 (Education)

Morningside Translations (Translations)Morningside Translations (Translations)

Blueliner is a reputable digital marketing agency based in New York, with presence in Asia, Latin America and Europe. We have built successful social, mobile and search campaigns for hundreds of clients, including:

Medical Hair Restoration (Medical)Medical Hair Restoration (Medical)

Manhattan Orthopaedic Care (Medical)Manhattan Orthopaedic Care (Medical)

Russia Today (Media)Russia Today (Media)

SogoTrade (Finance)SogoTrade (Finance)

Icebreaker (Fashion)Icebreaker (Fashion)

Lufthansa (Travel)Lufthansa (Travel)

Chaa Creek Resort (Travel)Chaa Creek Resort (Travel)

Celect.org (Social Media)Celect.org (Social Media)

Bid on the City (Real Estate)Bid on the City (Real Estate)

Red Clay Media (Marketing)Red Clay Media (Marketing)

Recognition: Recognition: Media/IndustryMedia/Industry

Infrastructure: US – AsiaInfrastructure: US – Asia

blueliner blueliner angla angla

• Sales• Vision & Strategy Development• Client Relations• Oversight & Execution

• Web Design• Programming• Web Marketing• R & D• Sales Support

NYNY

8-Year Highlights8-Year Highlights

• Built a global operation with 3 hubs

• Accumulated $4+ million worth of services expertise

• Brand Recognition in Media/Industry

• Development of highly sought-after unique methodologies [7 Pillars]

• Leveraging experience to create IP that brings new revenue streams

Why Asia? Cost Savings – Back Office New Markets – Front Office Pros & Cons Alternatives

Top Challenges We’ve FacedTop Challenges We’ve Faced

1. Retention

2. Infrastructure Headaches

3. Cultural Differences

4. Schedule/Timing Differences

10 Steps to Success10 Steps to Success1. Good HR – Hiring on Fit, not Skills alone

2. Location, Location, Location

3. Local Branding – Pride

4. Location Partnership

5. Performance-Based Incentives & Benefits

6. Skills Training – Knowledge Sharing

7. Team Building Activities – Chemistry

8. Flex Schedules

9. Solid Communications & PM Systems

10. Exchange Programs – Building Cultural IQ

Global Qualities that we SeekGlobal Qualities that we Seek

1. Competence in one or more areas.

2. Good Attitude. Unselfish. Disciplined.

3. Excellent English Communication Skills. Written and Verbal; Email, Chat, Phone, Live.

4. Passion. Creativity. Curiosity. Love what they do.

5. Resourceful. Flexible. Self Learning capacity.

6. Balanced Individual. Healthy, happy and well-grounded.

Poll # 2Poll # 2

Rate your experience with Outsourcing to Asia?• Haven’t done it• Poor• Average• Great

My Experience & Observations

Bangladesh Bangladesh (Outsourcing Coconuts)(Outsourcing Coconuts)

Bangladesh (Hindu Temple)Bangladesh (Hindu Temple)

Bangladesh (Buddhist Temple)Bangladesh (Buddhist Temple)

India (Hyderabad, Cyber Towers)India (Hyderabad, Cyber Towers)

India (Hyderabad, Hi End Malls)India (Hyderabad, Hi End Malls)

India (Hyderabad Hi-Tech Lunch)India (Hyderabad Hi-Tech Lunch)

India (Hyderabad, Luxury Living)India (Hyderabad, Luxury Living)

Traffic Problems Everywhere!Traffic Problems Everywhere!

Bangladesh (Dhaka Open Office)Bangladesh (Dhaka Open Office)

Where are the opportunities?

Next 3-5 Years Is the World Flat or Curved? Mobile – Video – Social

Is The World Flat or Curved?Is The World Flat or Curved?

What’s Next? 3-5 Year HorizonWhat’s Next? 3-5 Year Horizon

1. Real Estate prices will continue to balloon

2. Average salaries will also rise with inflation

3. More exodus from US/Europe “back home”

4. Wild West mentality of opportunity. New brands and business models will emerge. Everyone wants in.

P5. Social Media MarketingP5. Social Media Marketing

1 billion+ worldwide social network users

How will you tap in without expanding? Viral, Buzz, Word-of-Mouth MarketingReputation Management Social Book marking and “socializing” Blog Marketing Application Development: Widgets, Wiki, Blogs, Forums, Polls, etc.

P6. Mobile is GlobalP6. Mobile is Global

• Nearly 10% of website traffic is now coming from mobile; we expect that to be over 20% within two years.

• Over 1 billion cell phones globally

• Mobile is web interface for more than 50% of web users

Local-Global Search ResultsLocal-Global Search ResultsTHE PROOF IS IN THE (SEARCH) PUDDING

Consider the same search in different languages and countries. SEO opportunities are vast in developing economies.

“Mortgage lists” 6,000 searches per month!

1st page of Google, 3rd listing

Costs to Start & Maintain in Asia

Poll # 3Poll # 3

What are your plans for an office in Asia?• Already have one• No plans• Considering it or In Process

Questions & Answers

Vision & ExpansionVision & Expansion

• Front Office Today: U.S., India• Front Office 2012: + China, Europe, Latin America

• Back Office Today: U.S., India, Bangladesh, Mexico, Vietnam, Macedonia

• Back Office 2012: + China, Europe, Latin America

• Setup & Support Model: Helping other companies, including service providers and brands, setup abroad.

• JV Model: Support ventures and brands via joint ventures and incubation at Blueliner.

Arman Rousta Chief Executive Officerarman@bluelinerNY.com

US – Asia – Europe – Latin Americawww.bluelinerny.com

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