Across3. newspapers adopt this mode of address whendiscussing serious issues5. reader shares the programme's code and ideology7. uses and grats theory, actively accessing a media textfor escapism9. uses & grats theory, actively accessing a text to selfeducate or learn something new.10. this can affect the way an audience reacts to a text

Down1. when the audience is this they are prone to thecultivation theory2. the reader partially shares the programme's code andideology4. when the reader rejects the programmes code andinterprets the text differently6. Stuart Hall was the theorist who created encoding and___ idea8. when the mode of address is personal, as if the text isspeaking to you

Audience Theory