THE ONLY HEALTH APP YOU’LL EVER NEED / Mind Map

HEALTHPhysical Health

Emotional Health

Mental Health

PHYSICALWeight Loss

Health Management

EMOTIONALSocial Connections

Feeling Supported

MENTALSleep Levels

Stress Levels

TECHNOLOGYAcross all platforms; including wearables

The possibilities are endless

MANAGEMENTReal Time Tracking

Project Real Changes

Progress Reports

IT ALL BOILS DOWN TOUsers’ discipline,

Or the lack thereof.

THE ONLY HEALTH APP YOU’LL EVER NEED / Problem Statement

“EVERYONE WANTS TO LEAD

HEALTHIER, BETTER LIVES. MOST

FAIL TO ATTAIN IT. HOW DO WE

CHANGE THAT?”

THE ONLY HEALTH APP YOU’LL EVER NEED / Kipling Statements

WHO

WHAT

WHEN

WHERE

WHY

25+ / Those who wants to live better

A friend who knows what you need, better than you do

Intertwines with daily life

Everywhere / Suitable for urbanites.

To rekindle the joy in living well

THE ONLY HEALTH APP YOU’LL NEEDAshley McGowan / David Allin Reese / Robson Tan

*Working Title

THE ONLY HEALTH APP YOU’LL EVER NEED / Features & Attributes

SETUPProfile

Sign Up/Information

Sensible Walkthrough

Personalization

IN-APPDaily Tasks

Progress / Tracker

Suggestions + Training

Notifications + Reminders

Real-Time Updates

Statistics

TECHNOLOGYAvailable across all platforms

CONTROLSettings

Customization

THE ONLY HEALTH APP YOU’LL EVER NEED / Features & Attributes

THE ONLY HEALTH APP YOU’LL EVER NEED / Research

“Do you have a new year resolution that you failed to keep up with last year?”

YES

NO

94%

6%

THE ONLY HEALTH APP YOU’LL EVER NEED / Research

“What was that resolution? Select a maximum of two.”

Weight loss

Pick up a new hobby

Get hitched

Save more money

Socialize/Network more

8 of 10

3 of 10

3 of 10

6 of 10

5 of 10

THE ONLY HEALTH APP YOU’LL EVER NEED / Research

“How would you achieve that resolution?”

Books and Magazines

Personal Trainer / Friend

Through an App / Internet

Signing up for classes

Give up. Wait till next year

42%

41%

12%

5%

1%

THE ONLY HEALTH APP YOU’LL EVER NEED / Personas

• David, 41 years old as a technical college professor

• Tech savvy, always has to have the latest and greatest

• Lives a single life with his dog and Netflix when he finds the time

• Stressed because of his time consuming job, in and out of the classroom

• Frustrated by signs of middle age (blood pressure, weight, medication)

THE ONLY HEALTH APP YOU’LL EVER NEED / Personas

• Alexa, 35 years old as a retail manager at Anthropologie

• Teenage daughter keeps her up to date with technology and trends

• Often looks to magazines and Pinterest for exercise or meal ideas

• New Year’s Resolution (5th year in a row) is to fit into a size 2 dress.

• Finds her routine life boring

THE ONLY HEALTH APP YOU’LL EVER NEED / Personas

• Kevin, 19 years old as his university’s quarterback

• When not on the field training, he’s in the gym getting his GAINZ on.

• Thinking about his future; knows that he is no Tim Tebow… not yet

• Wants to pump up his game ten-fold by recruiting season next year

• Worried about the lack of balance he has between schoolwork and training

THE ONLY HEALTH APP YOU’LL EVER NEED / Competitors

• Features:

keeps track of miles ran, average pace,

calories burnt

• Ideal for:

running outdoors

• Cons:

contains the same features as average

gym equipment

Nike+ Running

THE ONLY HEALTH APP YOU’LL EVER NEED / Competitors

• Features:

- keeps track of miles ran, average pace,

calories burnt

- 4 week exercise program

- gives you access to professional

personal trainers

• Ideal for:

attaining fitness/health goals

• Cons:

- exercise programs designed mostly for women

- doesn’t detect movement

- limited videos compared to other apps

Nike+ TC (Training Club)

THE ONLY HEALTH APP YOU’LL EVER NEED / Competitors

• Features:

- food diary

- exercise tracker

- calorie counter

- food barcode scanner

• Ideal for:

attaining for losing weight/

living a healthy lifestyle

MyfitnessPal

• Cons:

- barcode feature doesn’t cover common

brands

- food diary is time consuming

- calorie counting can be harmful and

ultimately unhealthy

THE ONLY HEALTH APP YOU’LL EVER NEED / Creative Brief

Background: Transform health goals into daily habits

Problem: Everyone wants to lead healthier, better lives. Most fail to attain it. How do we fix that?

Target: 25+ / Anyone who wants to lead a better lifestyle

Consumer Insights:

• Many set health goals, but do not follow them through.

• Short commitment level leads to failure to comply.

• Wants to be better, but don’t have a way to do so.

• All they want is a friend, companion for a gentle nudge.

Reasons To Believe: Most health apps are far too technical and extremely impersonal. This app is a friend

who knows what you need, better than you do.

Tone of Voice: Humorous and helpful

Competitors: Nike+, Apple Watch App, LoseIt, MyfitnessPal

Mandatories: Holistic system / Runs across desktop, mobile and wearable devices

PATRNPat on the back!

@ Run / Right Now!

Train

PATRNYour way of life

PATRONS

PATRNYour way of life