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Print books are back...

In December, Nielsen BookScan reported that 571 million print books were sold in 2015, 17 million more than the year before.

http://www.latimes.com/books/la-ca-jc-book-trends-20160103-story.html

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Print books are back...

In 2019: print revenue will continue to make up more than 70% of global total books revenue. Global total books print revenue will stand at ~US$92bn. (PwC, 2015)

http://www.pwc.com/gx/en/industries/entertainment-media/outlook/segment-insights/consumer-and-educational-book-publishing.html

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7www.bookupapp.com

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Customer demand for book swap app

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“Book blogging” communities

Mainly print-focused, e.g., #bookstagram

Really like taking pictures of their book covers

Opportunity for monetization on these platforms, e.g., Amazon.com Associates (earn up to 8.5% of sales revenue on referrals)

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Why location-based book swapping?

Mailing print books (e.g., PaperBackSwap) is time consuming and less convenient than meeting for exchange

Expensive to always keep buying new print books

App available ~24/7

Eco-friendly: sharing print books is a “green” way of consuming literature, akin to recycling

Could make a new friend w/ a shared interest in reading!

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Soaring textbook costs

US Public Interest Research Group: the average American college student spends around $1,200 per year on books. (BUT they still prefer print!)

http://www.washtenawvoice.com/2016/02/01/textbook-prices-rise-while-college-students-drop/http://www.nbcnews.com/tech/tech-news/92-percent-students-prefer-paper-books-over-e-books-survey-n511371

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Bookstore buybacks often don't work

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Revenue opportunitiesIn-App Purchases (IAP) First five books added to library = free; ~$4.99 USD to add

five more books

Pay to send unlimited push notifications

Pay to access more app functionality (future versions)

Advertising Potentially leverage ad networks e.g., iAd, AdMob, Tapjoy

Native ads (e.g., book publishers) as user base grows

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Competitors

Name Launched Differentiation

Booxup (Paris, FR)

March 2015 Bookup will: 1) be more privacy protective 2) have IAP 3) be more targeted at English market

Novelinked (Singapore)

December 2015

Bookup will:1) not cluttered with distracting ads 2) have IAP 3) be more targeted at English market

Bookselves (Berkeley, CA)

November 2015

Bookup will:1) have more functionality (e.g., chat, scanner)2) have IAP 3) extend beyond USA