apps for good pitch presentation - bluedragon's idoctor app

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iDoctor By blue dragons

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Page 1: Apps for good pitch presentation -  Bluedragon's idoctor app

iDoctor

By

blue dragons

Page 2: Apps for good pitch presentation -  Bluedragon's idoctor app

Background situation The app is aimed at everyone, but the main target audience is new parents

who may not know what to do when their child is ill or parents who are busy

and want a quick solution.

WH

O

WHA

T

The situation is that someone is ill but they are too busy to go to the

doctor or they want a quick solution to their problem.

WHEN The problem occurs when people want a quick solution for an illness but

do not want to make the trip to the doctors.

WHER

E It can occur anywhere.

WHY

The problem occurs because not everyone has the time to go to the doctors

or take their children and so this app will tell them what they need to do for

the symptoms they are experiencing.

Page 3: Apps for good pitch presentation -  Bluedragon's idoctor app

Pitch Our Team is developing a mobile app to help

busy people that worry about their basic

health and don’t know how to check for key

symptoms.

Page 4: Apps for good pitch presentation -  Bluedragon's idoctor app

Problem o Some people don’t have enough time to go to the doctors

when they are sick and they don’t know what kind of things they need to do to get better.

From our research we found that quite a few people don’t know what they are supposed to do to get better e.g. if they have a fever, how can they lower their temperature again.

o Some people don’t have thermometers at home and so don’t know if their temperature is high.

We found that there is quite a lot of people that don’t have thermometers at home and would find this app useful.

Page 5: Apps for good pitch presentation -  Bluedragon's idoctor app

Question

How can

people know

when they have

a fever and

know what to

do to get

better?

Page 6: Apps for good pitch presentation -  Bluedragon's idoctor app

Key insight statement(s)

The survey that we done helped us find that most people

don’t always have time to go to the doctors when they are

sick or when they begin to feel sick because they have

other things to do which sometimes get in the way.

A lot of the time people go to the doctors because they

feel sick but they may not actually be sick so an app like

this will help to know whether it is worth going to the

doctors as they can take their temperature and also

search the symptoms that they may have.

Page 7: Apps for good pitch presentation -  Bluedragon's idoctor app

Mini Elevator Pitch

Our team, the blue dragons is developing a mobile app to

help parents who have children that are sick and might

have a high temperature to be able to measure their

child’s temperature and they can find solutions on how to

get better.

Page 8: Apps for good pitch presentation -  Bluedragon's idoctor app

User profiles- what we found

out

o 35% of people said they don’t have time to go to the doctors

o 85% of people said they use their smart phones often

o 70% of people said they would download an app that would help

solve a problem

Page 9: Apps for good pitch presentation -  Bluedragon's idoctor app

Competitors or alternative solutions

that already exist in the market

‘Take My Fever’ is also an app that allows the user to take their

body temperature and your heartbeat rate, however it has no other

functions. We have developed our app further by giving the user a

chance to search their symptoms as well as take their

temperature, and also finds solutions to help them recover.

Screenshots

of ‘take my

fever’ app

Page 10: Apps for good pitch presentation -  Bluedragon's idoctor app

MVP user stories and feature

chosen

“ As a mum, it would be a lot easier for me to have a

thermometer which is always with me, like my phone, but

also tells me what to do to help my child to get better.”

Page 11: Apps for good pitch presentation -  Bluedragon's idoctor app

Flow of app

Page 12: Apps for good pitch presentation -  Bluedragon's idoctor app

Key wireframes

Home Screen

Page 13: Apps for good pitch presentation -  Bluedragon's idoctor app

Feasibility – Data Data:

• Smartphone's have heat detectors in them that our app will

use.

• If there are any technical difficulties during the making of the

app, our solution will be just to take out that feature of the app

and leave the rest the same i.e. you take your own temperature

and insert it into the graph and there are solutions on getting

better when ill.

• We will need to have authorization from our source of

information for the solutions on illnesses for them to allow us to

have their information on our app.

Page 14: Apps for good pitch presentation -  Bluedragon's idoctor app

Feasibility – Technical From our research we found that phones can detect heat

and therefore temperature, although as it says above

technical difficulties will be fixed if it requires any.

Ear thermometers that we currently use detect temperature

through an infrared light sensor. Our research shows that

these same infrared signals are positioned next to the digital

camera lens in all smart phones and are also a lot more

accurate than the infrared signals in the ear thermometers.

This means that it is possible to detect heat using this

infrared signal if we find our original idea isn’t accurate.

Page 15: Apps for good pitch presentation -  Bluedragon's idoctor app

Business Case

Business case hypothesis:

“We think that our app will be very useful and beneficial to parents

and therefore they will fund our app ‘iDoctor’”

Business model choice:

Statement: The app iDoctor will operate by having all users pay to

download it.

Justification: We have found from research that our target audience,

‘parents’, are willing to pay £0.69p for the app.

Page 16: Apps for good pitch presentation -  Bluedragon's idoctor app

Marketing Strategy When the app is first launched it will be promoted on the social network site Facebook and will have a promotion that will increase downloads and spread awareness of the app. The promotion will be that if a person shares the facebook post about the app they will be able to download the app without paying. This promotion will only be available for the first month and after this everyone wishing to download it will have to pay.

Other ways are:

Word of mouth

Social media e.g. Facebook, twitter ..

Presentations explaining the app

Hanging posters and handing out flyers

Page 17: Apps for good pitch presentation -  Bluedragon's idoctor app

[Wildcard]

[Anything else you want to

share?] This slide is your chance to add more information about

your creative journey. Did you create a website? Show

your work to experts? Present at your school or at

another contest? Did you do local media work?