anti-counterfeit: how wco ipm uses global standards (gs1)
DESCRIPTION
this is an overview of a multi-tiered approach to counterfeit detection. The inspector will scan the industry standards GS1 barcode and verify that the barcode number was issued to the company name/brand on the physical object/label or packaging. After this verification set where customs now get access to over 2 million company contact records, the system will access a second global cloud platform with registered attributes for over 12 million products from 23 industry sectors (food, beverage and tobacco is the largest with over 1 million). This verification step will return product identity attributes to define "which" and "what" specific product based on master data stored by the brand owner. After this second verification step, the GS1 ONS standard will route the query to the authentication end point where, based on rights and privileges - the inspector may get access to covert, overt or forensic level details form the brand owner of their designated solution provider to verify the authenticity of the object. So, in essence, if the bad guy fake the barcode this is still ok as there are 3 steps where we can catch them.....and they will also be caught in step 3. Cheers.TRANSCRIPT
IPM THE WCO TOOLIN THE FIGHT AGAINSTCOUNTERFEITINGINTERFACE
PUBLIC-MEMBERS
IPM
Providing Customs with the best technologies to combat counterfeiting is at the core of the WCO’s strategy. In 2010, we introduced IPM, an online tool serving as an interface between front-line Customs officers and the private sector. Given its initial suc-cess, we are pleased to announce the launch of a new version of IPM, enabling industry standard GS1 barcodes found on products and packaging to be scanned using a mobile device. Furthermore, IPM will now be connected to numerous product identi-fication databases and services, providing Customs officers with more detailed product information and encouraging more right holders to join in and contribute even more data.”
Kunio Mikuriya, General Secretary of WCO
WCO-led activities in the fight against counterfeiting over the course of the last yearWCO aCtiOnS
IPM CountrIes
oPeratIons
IPM 3
iPM KEY FiGURES
iPM vERSiOnS
2013
CountrI es
C ustoM s o f fICers Conne C ted
53
2.800
2014
Cou n tr Ie s
C ustoM s o ffICers C onneC ted
80
8.000
2017
Cou n tr I e s
C ustoM s o ffICers C onneC ted
120
45.000
Launched in July 2010, IPM’s PC version enables right holders to manually complete information in the product database.
Expected in the first semester of 2014, IPM Version 3 will not only allow Customs officers to control physical products but will also provide them with enhanced traceability of the international supply chains.
Launched in April 2013, IPM Version 2 offers new features such as the possibility to use mobile devices to connect to trusted electronic product catalogues by scanning the industry standard GS1 barcodes found on products. The embedded unique product identifier in the barcode will facilitate access to new sources for trusted product information and connect to product authentication services.
IPMv2
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iPM v1 iPM v3
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IPM
A single screen provides all of the information necessary for the Customs officer’s analysis of the suspected product
The query in IPM is done simply by scanning a barcode or typing text
IPM CONNECTION FLOWThe new version of IPM enables Customs officers to easily access information provided by multiple databases simply by scanning bar-codes found on products and packaging, helping them distinguish genuine from fake products.
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The Electronic Party Information Registry© (GEPIR), with 2 million registered businesses in over 150 countries, can identify the registered owner of the unique product identifier embedded in the barcode.
PRODUCT DATABASE
GEPIR
The product database contains operational information enabling Customs officers to identify genuine from fake products: technical description, image and video, examples of genuine/fake, packaging information, routes, previous cases and right holder’s contact details.
An authentication query is routed to GS1’s Object Naming Service (ONS) to identify any registered authentication systems or services declared and registered.
GS1’s global network of electronic product catalogues (Global Data Synchronization Network - GDSN) with over 11 million unique product identifiers will help retrieve specific product identification information related to the unique product identifier (available in q3 of 2013).
GDSN
ONS
AUTHENTICATION SERVICES
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IPM provides the right holder’s contact details as well as specific product information.
Version 3 of IPM will provide information on product flows.
Alerts allow right holders to transmit specific information on the on-going transportation of possible counterfeit products.
The information is geotagged for Customs officers who access it according to their location.
The product can be searched by entering keywords and if necessary, filtering by the right holder’s activity.
The product may also be searched by scanning GS1 industry standard barcodes (EAN/UPC, DataMatrix, QR Code).
The Customs officer can search for contacts, if necessary filtering by brand or right holder.
The Customs officer then accesses a list of specific contacts for the suspected product.
IPM SCREENSHOTS
IPM 7
The Customs officer can contact the right holder directly to obtain a confirmation.
The message sent can include images or videos of suspected products.
The Customs officer accesses the right holder’s contact details and the authentication service which may be linked to the product controlled.
The Customs officer also accesses information in the IPM database: “always/never” information, photos and videos of genuine products, routes taken by genuine products, examples of counterfeits and packaging information.
Information on genuine product routes is essential. It can be presented as a map...
...or it can be presented as a route.
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www.wcoomd.org
IPM