Social Media:Social Media:Where Do We Stand?

Andy BlumenthalJanuary 2010

Why is Social Media so Promising?Why is Social Media so Promising?

Social Media is our FutureSocial Media is our Future% Online Adults With Profile On A Social Network75

57

70

80

57

40

50

60

30

19

1020

30

40

10 7

0

10

18 24 25 34 35 44 45 54 55 64 >=6518-24 25-34 35-44 45-54 55-64 >=65

- Pew Internet and American Life Project, Jan 2009.

Social Media is a Global ForceSocial Media is a Global Force

Organizational Adoption is GrowingOrganizational Adoption is Growing

Planned Investment in Social Media Tools Planned Investment in Social Media Tools and Online Communities

6%

DecreaseDecrease

Increase/Maintain

94%

- Deloitte LLP 2009

Check out the new DOJ WebsiteWebsite…

O g i ti l B fitOrganizational Benefits

Corporate branding (62%)

Communicatewith clients

(62%)

Searching out new business

Employee Collaboration

(40%)

Recruiting (33%)

Customer service (29%)

Market research (23%)

Background checks (17%)

Alumni networking

(15%)(62%) (62%) business (40%) (40%) (33%) (29%) (23%) (17%) (15%)

ComputerWorld, Oct. 2009

Social Media Tools UsageSocial Media Tools Usage

Buck Consultants/IABC 2009

What’s Getting in the WayWhat’s Getting in the Way

Executives Are HesitantExecutives Are Hesitant

How? Why?How? Why?Only one in 10 executives say they have staff who spend

h 50% f h i i

51% Unaware

49% Control of messagemore than 50% of their time on such efforts.Only 13% have included

i l di i th i

49% Control of message

40% Security issues

37% Productivity drainsocial media in their organizations’ crisis communications plans. 40% of companies technically

37% Productivity drain

40% of companies technically block their employees from accessing social media while at work..

- Center for Media Research, July 2009

SolutionsSolutions

PeoplePeople ProcessProcess TechnologyTechnologyp• Awareness • Clear Policy• Change Management• Training Programs

p• Awareness • Clear Policy• Change Management• Training Programs

• Governance Board/Working Group

• Requirements

• Governance Board/Working Group

• Requirements

• Unified communications and collaborative environments

• Unified communications and collaborative environments

Training ProgramsTraining ProgramsManagement

• Business Process Reengineering

• Funding/Resources

Management• Business Process

Reengineering• Funding/Resources

• Enterprise Content Management

• Access Controls

• Enterprise Content Management

• Access Controls