Analyzing ROI Using Your Facebook and Adwords Data

1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI

2. How to calculate the “payback period” of your campaigns

3. Special considerations when measuring ROI on product-specific campaigns

What you’re going to learn

2

3

1

Why CLV?

Customer lifetime value

Customer lifetime value

Customer lifetime value

Case Study

Ad spend

● Cost per order

● Revenue per click

● Average lifetime value

Two strategies

1. Daily optimization of campaigns

2. Remarketing to existing customers

Customer behavior

40% increase in marketing

spend

Result

80% revenue increase

RJMetrics Demo

1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI

2. How to calculate the “payback period” of your campaigns

3. Special considerations when measuring ROI on product-specific campaigns

What you’re going to learn

2

3

1

1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI

2. How to calculate the “payback period” of your campaigns

3. Special considerations when measuring ROI on product-specific campaigns

What you’re going to learn

2

3

1