analysis of magazine dps

7/29/2019 Analysis of Magazine Dps

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2/12

Normal conventions of a dps


3/12

Main headline/Lure: Bold and Black on a white

background to stand out and suit

Cosmopolitans House style of white, pink and

black. It is also a catchy phrase using alliteration

and ellipsis to lure the reader in.

Drop Capital: Bright

pink and goes to 6

lines down to suit

house style. Stands out

to attract attention.

Stand First: Introduction of

article to gain interest of

readers so they read further.

Flasher: Bright pink with white writing to suithouse style and stand out. Draws attention

to this feature of the article to gain interest.

Main article: article about fashion suited to Cosmopolitans house style of including fashionarticles and it s target audience. Two columns of equal width and length suggesting a

consistent house style with text size and font suitable for readers.

Images: Images of fashion with a

main image of a woman (on the

left) implying that the page is

image led suiting Cosmopolitans

target audience.

Caption: Cosmopolitan

logo showing a

consistent house style

and convention of

Cosmo.

Rule of thirds:

Represents a

consistent house

style and convention

of most magazines.

(shown by blue lines)

Quotation marks: Attract

attention and keep in style of

the house style and suit the

target audience.

By line: Common

convention of a

magazine and suits

house style.

Back

grou

nd:

Plain

white

so

that

text

andimag

es

stand

out

and it

is not

over

crow

ded.

Suits

hous

e

style


4/12

Cosmopolitan is an international magazine for women. It was first published in 1886 in the

United States as a family magazine, was later transformed into a literary magazine andeventually became a women's magazine in the late 1960s. Cosmopolitan has 64 international

editions worldwide published in 35 languages with distribution in more than 100 countries

making Cosmopolitan the largest-selling young women's magazine in the world.

http://en.wikipedia.org/wiki/Cosmopolitan_(magazine)

Although, Cosmopolitan had all of these important conventions of a magazine

and the house style plus some of the topics could relate to our target audience,

we didnt choose to base our double page spread on cosmopolitan. This is

because the common topics featured in this magazine are: sex, relationships,

beauty, fashion and health and so documentaries or any other TV shows arenot commented on. We also chose not to use Cosmopolitan as a basis because

it is stated that the magazine has a presumed audience of white women,

therefore, the magazine may be too mature for our target audience of

teenagers aged 14 19 years.

Also looking at the type of fashion that is

featured within the magazine it is clear

that the magazine may be aimed at a

more mature audience of females to what

we wanted.

Background Information on Cosmopolitan:

Editor-in-Chief Joanna Coles[1]

Categories Female

Frequency monthly

Total circulation(2011)

3,032,211 (USA)[2]

First issue1886 (as a literary magazine)

1965 (as a women's magazine)

Company Hearst Corporation

CountryUnited States

(other countries also available)

Language English

Website www.cosmopolitan.com

I gathered all of my information from this

source:
http://en.wikipedia.org/wiki/Cosmopolitan_(magazine)http://www.cosmopolitan.com/http://www.cosmopolitan.com/http://en.wikipedia.org/wiki/Cosmopolitan_(magazine)


5/12

Main headline/Lure:

white on top of an

image to stand out

and suit TV Times

House style of white,

blue and red. It is also

a pun understood

primarily by the

target audience to

gain interest.

Caption: TV Times logo

and Interview caption to

keep with TV Times house

style and a consistent

convention of a magazine.

Images: a main a4

image is used to

balance out the text

and smaller images

with captions are

used to attract

attention. This keeps

to TV Times house

style.

Drop Capital: goes down 4 lines to

show a consistent house style of

TV Times and a consistent

magazine convention. In bold black

to stand out and attract attention.

Stand first: an

insight into the

article to engage

readers so they

will read further.

Rule of

thirds: this

magazine

challenges

the

conventions

of the rule

of thirds of

mostmagazines

and instead

uses

quarters but

this is still in

keeping

with TV

Times house

style.(shown by

black lines)

Main Article: it is about Brian Coxs new

TV series on BBC2 called Wonders of life suiting TVTimes house style and target audience. It is in 4 equal width columns which is a consistent

house style feature. Sub-headings are also used as a consistent house style feature of TV Times.

Background: a plain white

back ground to let text and

images stand out and so

the page is not over

crowded. Suits house style.


6/12

Editor Ian Abbott

Categories TV and Radio Listings

Frequency Weekly

Circulation 336,929

First issue 22 September 1955

Company IPC Media

Country United Kingdom

Based in London

Language English

Website www.whatsontv.co.uk

Although, TV Times had all of these important conventions of a magazine and featured interviews of some TV

shows, we didnt choose to base our double page spread on TV Times. This is because we felt that the house style

and the type of topics, e.g. nature programmes, featured within the magazine did not suit our target audience.

For example, we would not buy TV Times and so we thought neither would our target audience of 14 19 years.

TV Times is a television listings magazine published in the United Kingdom by IPC Media, a subsidiary of Time Warner.

TV Times currently publishes broadcast programming listings for all major television channels. Before 1991 it published

listings for ITV and (from 1982) Channel 4 only. Although every ITV region originally had its own version, there are now

four. The magazine was launched in 1955, but became a national magazine only in 1968. Prior to 1968, several of the

regional ITV companies - Westward Television, Scottish Television, Tyne Tees Television, Ulster Television, TWW and

Teledu Cymru (and briefly WWN) - produced their own listings magazines. The Midlands originally had their own

edition ofTV Times listing ATV and ABC programmes, but a separate listings magazine in the Midlands called TV World

existed from 1964-68 before TV Times went national. Until television listings were deregulated in 1991 the TV Times

was the only place where complete weekly listings of ITV programmes could be published.

Background Information on TV Times:
http://www.whatsontv.co.uk/http://www.whatsontv.co.uk/


7/12

It states that TV Times currently publishes broadcast programming listings for all major

television channels meaning it primarily consists of TV guides. This wouldnt be relevant as

we need more of a gossip magazine, rather than an informative magazine, of what is on TV

in order to base our dps on and suit our target audience. Therefore, we didnt want to use a

traditional TV listings magazine. This may also not suit our target audience as with their useof modern technology they would be able to view a TV guide on their TV.

It is stated that It is known for its access to television actors and their

programmes and In 2006 it was refreshed for a more modern look, increasing

its emphasis on big star interviews and soaps meaning that these are the mostfeatured topicswithin the magazine. This would not be a suitable basis for our

dps as we are looking at reality TV and not dramas/soaps or actors.

Also the fact that TV Times includes articles of

programmes broadcast on BBC2 this may not be

suitable to base our dps on as BBC2 has adifferent target audience of viewers aged 35-54

to BBC3 , which we are broadcasting our

documentary on which is included within our

article, as it is stated BBCThree content is

modern, distinctive and relevant and has a

core 16-34 year old target audience. Also BBC2

broadcasts some different types of shows, which

are included within TV Times, to what BBC3

broadcasts meaning that this magazine would notsuit our target audience. Also the people

interviewed such as 44 year old Brian Cox may

not be able to relate to our target audience as

much as teenagers,

who we are

including within our

magazine, as Cox is

not as well known by

or similar to our ge-

neration.

http://

en.wikipedia.o

rg/wiki

/TVTim

es

I

gathered

all of my

informati

on from

this

source:
http://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimeshttp://en.wikipedia.org/wiki/TVTimes


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10/12

Why chose teen vogue

- Similar target audience

- Talks about teen preg, Wikipedia and tv shows- House style suitable

- double page spread actually goes onto 4 a5

pages so we will do 2 a4 pages as it isequivalent.


11/12

Anything else how we will create ours? Look

at last years blog.


12/12

How teen vogue is similar to ours:

- Never a consistent colour of title although same font

so we created same font logo but different colour

- sometimes uses graphics instead of images of peoplesimilar to us

- similar colours just different order

- We will challenge convention and use Q&A why?- Talks about teen preg/documentaries

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