Analysis of 3 different Radio AdvertsBY: VICTOR SCARABELLI

Coca Cola Radio Advert

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Coca Cola Radio Advert

This radio advert is 0:30 seconds long and it includes dialogue between a man and a mysterious voice with breeze wind noises and running water noises on the background giving the audience an idea of a tropical place yet mysterious. Next up they use a sound effect of a bottle being opened and a person drinking it which then makes it obvious to the audience what the advert is about.

The last line says “Coca Cola Open Happiness” implies to the previous sound effects of a tropical place as everyone would be happy to be in a tropical place on holidays.

M&M Radio Advert

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M&M Radio Advert

This Radio Advert is 0:30 seconds long. This is for a M&M advert, which is a chocolate confectionery.

They start the advert using a classic song in the background playing throughout the advert emphasizing the classy and the reputation the company has to the audience.

At the end the narrator says “wherever fine candy's are sold” is reinforce the idea showed earlier in the advert with the word ‘fine’ and also presenting to the audience when will their product be available.

KFC Radio Advert

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KFC Radio Advert

This advert is 1:00 minutes long an it includes dialogue of Halloweens special offers for KFC. In the advert they used a Dracula voice to make it more obvious the reader what the advert is about and throughout they had background music and sound effect of thunder and screams all relating to the chicken in KFC.

The last line says “ whatever you do, don’t eat it alone” this implies that its haunted so it goes with the theme of the advert for Halloween. They then use the ‘evil laugh’ at the very end to close the advert.