NewspapersAnd their adverts

News papers have roughly a reach of 40

million people and sell 12 million papers a

day, in the UK alone.

Therefor the audience for newspapers and

the potential for advertisement is massive.

To overlook an opportunity to advertise on

such a scale is idiotic.

Firstly, they have an enormous audience that

make an active decision to purchase a

newspaper which they know contain adverts.

Each Newspaper has a specific audience that

repeatedly by the same newspaper, so it’s

easy to reach out to a specific audience.

The Independent is a fairly

young newspaper first published

in 1986

It is primarily a factual

newspaper that covers

intellectual topics

The typical audience are over 30

and are interested in the more

intellectual subjects included.

Was first published on the 2nd

of November 1978

This is a tabloid newspaper

that contains more information

on celebrities gossip and

rumours

Average audience are under

30 and predominately female

The Guardian was founded in

1821.

It is a more political newspaper,

focussed on the news of the world

and how it affects us.

Appeals to a lot of the middle

class, especially the younger

demographics who are in the

college/uni stages of their lives.

These are just a few of the different

British newspapers currently in

circulation. They all have a different

audience, so if your product wants to

attract a particular a demographic you

have to choose an appropriate

newspaper that appeals to that audience.

As such you’ll see different types of

adverts in different newspapers.

The adverts in newspapers are many

and vary from paper to paper, as

different styles of advert will be

needed in papers with with different

audiences. This advert on the right is

a very typical advert for

documentaries, it has a single image

from the program as well as general

information such as when and where

you can view it. This isn’t really the

style of advert that I want to use.

There are however other forms of

adverts that make use of different

conventions. This advert on the

right is one such advert that

makes use of different

conventions to advertise. The

film “Shame” focuses around the

sex industry, as such it plays off

the more controversial adverts

featured in the back of

newspapers to create a

somewhat ominous image. I’ve

used this advert as I aspire to

make my newspaper

advertisement as cleverly placed

as this.

A very recent advert for the

release of the new PS4 used a

very unorthodox advert. It took a

well known aspect of the

newspaper The Sun - the daily

featured page 3 girl - and

replaced it with a somewhat

cheeky advert. This advert is

extremely clever in the way it

took a well known and well

viewed aspect of a newspaper

and pushed their product straight

into its spotlight. I have included

this because I admire the genius

placement of this advert, and the

humorous and clever aspect of

the advert itself.

In a similar vain to that of the

Shame advert there was also this

advert for “Game of Thrones”, a

hugely popular television show.

They’ve placed a shadow of an

iconic image from the show

behind the text as a way of

interesting readers and capture

their attention. It also shows how

valuable advertising in a

newspaper can be, that such a

hugely popular show still feels the

need to advertise in a newspaper.

I included this advert as it is a

perfect example of the

importance of advertisement and

I want to ensure I remember this.

To conclude, the use of adverts in newspapers is such

a diverse and effective area for product advertisement

that it is essential to understand the forms and

conventions of it in order to make the most affective

use of it.

I think that the audience I am trying to appeal to would

likely be reading papers like The Independent and to a

certain extent The Guardian, as both papers focus

around people who are interested in gaining new

factual knowledge, and The Independent draws a lot

of attention from younger audiences whom my work is

aimed at.

After considering the different

styles of adverts that I have

analysed I believe this style of

advert (featured right) is similar

in form to what my own

newspaper advert will

eventually look like.