Print AdvertsChannel 4

Codes + Conventions

1. Logo: The Channel 4 logo is positioned on the right hand side of the advert in the middle of the page on all four adverts shown. Our documentary will be shown on Channel 4 therefore we must make sure that the logo is positioned in the same place on our print advert.

2. The Main Image: This is always a simple but striking single image. Which can often be either funny or shocking. It gives the audience an in-sight into what the documentary is about. For example; the second image shows a child struggling to stay about the ground, as adults walk by without any concern. This directly links to the title of the show ‘Britain’s forgotten Children’. Therefore our image needs to directly link to the topic of sweets and inform the audience of the subject of our documentary.

3. Text: The text is in a simple font on all four of the adverts. The scheduling information is positioned directly below the title, all of which is positioned in the bottom left hand corner of the advert. The text is surrounded by a block of colour, therefore when we create our advert we must make sure that our text is positioned in the correct place and that a block of colour is surrounding it.

4. Colour Theme: There is a colour theme in each individual advert. The Channel 4 logo and the block of colour behind the title and scheduling information is always the same colour. Therefore in our print advert we must follow this code and convention and have the logo and colour block the same.