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Oscar Burch

IRN-BRU

The white really stands out on the blue because of the black outlines on the letters.

Orange and blue are complimentary colours and the contrast makes them stand out.Orange and

blue are associated with Irn Bru

“Original And Best” Claiming a title making you think its amazing and that you want it.

7UP

Directly in the centre, first thing you look at so you know what its about.

Contrast of the greens make them work well together.

Skateboarder implying it gives you energy to do sports.

FANTA

The drink floating giving it a sort of godly appearance.

Monkey with a radio giving it a humorous side.

Orange colour is like an explosion of flavour as if its come from the bottle.

Smaller bottle so you don’t forget and are continuously reminded.

And the blue and Orange are complimentary colours and make it stand out a lot.