Analysis of 3 Deodorant AdvertsMegan Kelly

Alexandra Burke Sure Deodorant Advert

• Product Brand: Sure

• Style of Advert: Realist

• Target Audience: Female

• How Does this Advert Sell the Product?: It has a famous singer in it and it shows that the deodorant works because she is moving around a lot and dancing with her arms up but she has no sweat marks and she is still looking and smelling fresh.

• Typical Conventions:• She Sprays the deodorant• She is moving around a lot• A shot of her arms up and there is no sweat

Nivea – Double Effect Deodorant Advert

• Product Brand: Nivea

• Style of Advert: Realist/Demonstrate

• Target Audience: Female

• How Does this Advert Sell the Product?: It shows the woman working hard and moving around from day to night yet she still isn’t sweaty so it is conveying that the deodorant works all day and night.

• Typical Conventions: • They show her underarms looking soft and smooth as well as them

not being sweaty• A close up of the product• Voice Over

Right Guard- 24 Hour Man Deodorant Advert

• Product Brand: Right Guard

• Style of Advert: Realist

• Target Audience: Male

• How Does this Advert Sell the Product?: It shows in the advert that the man is running for his train to work, then he is moving around a lot at work, then he does some exercise and then lastly he is at a club and he is holding a girl in his arms. It is conveying that this deodorant works 24 hours no matter how much you are moving about. The slogan says ‘a 24 hour man needs a 24 hour deodorant’ this means that if you are a man that works hard and goes out a lot then all you need is to spray this deodorant in the morning to feel fresh all day without sweating.

• Typical Conventions:• The man is always moving around and doing things that will normally make you sweat.• The man moving or putting his arm around a girl and you can his underarm.• He is wearing a light coloured shirt but when he puts his underarms up there is no dark

patch.