Digipak Adverts Analysis

This advert goes by the rule of thirds, and Jessie is positioned in the middle third, this makes her the main focus and her face is the main focus of the advert.

The colour black continues throughout the advert, making it the main colour scheme. Anything other than the black colour stands out in the advert, so this makes her name, her face and her debut album title and songs, stand out.

The advert doesn’t just feature the album title, it features songs included, and how well the song did. It also includes where to find her album, and the management and a different media platform.

The writing on her album isn't in a bold fond to make it more serious, it is slightly slanted to make it look targeted at young teenagers. With the black & gold writing .

The font of the titles are childish, and this might apply to a younger audience. The font is also centre, this will bring more of an attention to the advert.

The orange on the advert, makes readers interested, in what the artist is selling, Ed Sheeran is also known for his orange colour. Orange is also an unusual colour to use on a poster, most use black & white or greys.

The artist has also gone for the black & white popular colour to make the font stand out more.

The poster also gives the audience an idea of what the album is going to include, so it could persuade the reader to buy it.

The artist includes his face in the advert, but it is not well seen, as he well known artist.

The band’s name, is very big at the top of the advert, showing the reader who is advertising, this made may not be well known when you first look at them.

The title is very bold, very also slanted showing they are slightly immature, their music might not relate to older audience’s. The band also seem calm in their picture, while the water is rising, their music could indicate that it is calm, and helps you become more calm.

The band also go for the popular white font, to make the writing stand out more, it is giving the main information a highlight.

They also give you a different way of reaching the band.

The album is also called Keep Calm and Carry on, which they are showing in the background.

The band is keeping the mise-en-scene similar to the genre of indie. They are repeating the cool vibe throughout.