ANALYSIS OF DIGIPAK ADVERTS

Grace Walker

Artist name is largest text, bold lettering, bright

colourName of album,

again stands out due to contrasting colour

to background

Star reviews by media outlets to

encourage audience it is worth purchasing

Album cover pictured so

audience will know what it looks like

Large image of the artist

Website and record label in

small print at the bottom

Artist name is largest text, bold lettering,

contrasting colour to the backgroundLarge image of

the band, also the album cover

Album name in a slightly smaller font size than the artist

name

Songs included in the album so audience can recognise the name of a song and therefore

be more likely to purchase an album

based on liking a song

Large image of the artist

When the album is released

Where album is available for purchase

Artist’s website

Artist name is largest text, bold lettering, bright

colourName of album,

again stands out due to contrasting colour

to background

Large image of artist, recognisable face from XFactor

Artist’s website

Album name, bold text, large fontRelease date

of album

Includes tracks included on the album,

most likely ones people will have heard of, with other people featured on the album

Advert in a similar format to the album cover, if the audience sees this, they will be able to recognise the album cover from it

From analysing digipak adverts, I have found the main things included are the artist’s name (usually largest text), the album name, a picture of the artist/album cover, the artist’s website, the release date, included songs and reviews.